Emilia Fazzalari, Co-Founder and CEO of Cincoro Tequila and Cincoro Spirits Group

Scott Kerr speaks to Emilia Fazzalari, co-founder and CEO of Cincoro Tequila, a super-premium tequila brand that she along with four NBA team owners (including Michael Jordan) launched in 2019. Emilia discusses how a serendipitous dinner with the four team owners led to the creation of Cincoro and starting a business as a complete outsider in the category. She also talks about the surging tequila demand, getting consensus among the owners on the ideal tequila taste profile, the unique glass bottle design filled with hidden meanings, why a new "Gold" expression was launched, and the Cincoro targeted roll-out strategy. Plus: Breaking through in a storm of celebrity-backed tequilas

Featuring: Emilia Fazzalari, Co-Founder and CEO of Cincoro Tequila and Cincoro Spirits Group (cincoro.com) 

Host:
Scott Kerr, Founder & President of Silvertone Consulting

About Facing the Giants podcast:
Luxury entrepreneurs talk about competing with the Goliaths of the industry.

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What is Facing the Giants?

It takes the courage of entrepreneurs to play in a space where the Goliaths of the luxury industry roam free. Facing the Giants is a podcast that puts a spotlight on the founders of new luxury startups and the weapons in their arsenal to compete with industry incumbents. Host Scott Kerr talks to luxury entrepreneurs about what's driving them and how their companies are pointing a new way forward to meet the changing demands of the luxury business and affluent consumers. They also share smart strategies to survive and maybe even thrive in the land of the giants.