Lashay Lewis helps B2B SaaS companies create profit driven content strategies. We talk about why a B2B content strategy should be built from the bottom of the funnel up, why she interviews sales teams to understand "life before using the product" and why she interviews customer success teams to understand "life after using the product" and how that influences content strategy, how writing influences buyers, the power of a strong company POV, training in-house writers and freelancers in a way that scales, where podcasting fits in a B2B content strategy, why search volume can be misleading, and thoughts on how content marketers can use ChatGPT.
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This episode is brought to you by Demandwell. This episode is brought to you by
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Thanks to our 2023 presenting sponsors Demandwell, Jasper, and Zapier. Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. - They give you unlimited podcast editing and strategy for your B2B podcast.
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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production. - They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.