1 00:00:00,160 --> 00:00:03,960 Hey everybody. Welcome to Poduty and the News for Saturday, October 18th. 2 00:00:03,960 --> 00:00:07,400 I've got Phil Better joining us again, The Podcast 3 00:00:07,400 --> 00:00:11,080 Mogul. We're talking south by Southwest, Canada's 4 00:00:11,080 --> 00:00:14,800 economy, heads will roll and we're going to the 5 00:00:14,800 --> 00:00:18,320 library. From Waikiki waves to 6 00:00:18,320 --> 00:00:22,000 French best lights, book lovers gather round for 7 00:00:22,160 --> 00:00:25,880 literary nights. From Main street dreams to 8 00:00:25,880 --> 00:00:29,560 Canada's cubes, we're diving deep into the 9 00:00:29,560 --> 00:00:33,340 week's podC talking. The 10 00:00:33,340 --> 00:00:37,100 chamber's taking a chance. Yeah, yeah, yeah. Defected 11 00:00:37,100 --> 00:00:40,460 at the big romance. Now grab your seats. 12 00:00:40,620 --> 00:00:44,060 It's time to choose what turn and feel better 13 00:00:44,460 --> 00:00:48,299 on the lose. What time is it? What? 14 00:00:49,820 --> 00:00:52,060 What time is it? What? 15 00:00:53,580 --> 00:00:55,260 What time is it? 16 00:00:57,340 --> 00:00:59,740 It's time for 17 00:01:07,960 --> 00:01:10,600 the only live news podcast about 18 00:01:10,920 --> 00:01:13,240 podcasting from the stage. 19 00:01:21,640 --> 00:01:24,760 The only live news podcast about 20 00:01:24,920 --> 00:01:28,440 podcasting from the stage. Welcome back 21 00:01:28,520 --> 00:01:31,720 two weeks in a row. Phil Better, The Podcast Mogul. 22 00:01:32,930 --> 00:01:36,690 Hello, hello and welcome to Podutyand the News with Phil Better 23 00:01:36,690 --> 00:01:40,490 and Jeff. Jeff, how are you doing? Pretty good, 24 00:01:40,490 --> 00:01:43,130 pretty good. I like that voice. It kind of remind me of. Do you remember 25 00:01:43,130 --> 00:01:46,810 the scene in Spaceballs when the ship was gonna self 26 00:01:46,810 --> 00:01:50,410 destruct and they're like batten down the hatches, close the three ring 27 00:01:50,410 --> 00:01:53,970 circus. Close the three ring circus. 28 00:01:53,970 --> 00:01:57,250 Batten down the hatches. We're going to explode. 29 00:01:57,820 --> 00:02:01,620 Have a nice day. Little known fact, Poduty and 30 00:02:01,620 --> 00:02:05,340 the News is known as the three ring circus of podcasting news. 31 00:02:05,820 --> 00:02:09,420 We've got Poduty and the Crew. Feel better joining us again today. 32 00:02:09,900 --> 00:02:13,100 I did mention last week it was your first time on the show, but what 33 00:02:13,100 --> 00:02:16,540 an error on my part. You were here for the first 34 00:02:16,540 --> 00:02:19,660 episode. We actually did it live during international 35 00:02:20,140 --> 00:02:23,780 or it was a global podcast meetup. You were here on the stage for 36 00:02:23,780 --> 00:02:27,210 episode number one. So this is technically your third 37 00:02:27,290 --> 00:02:30,730 episode. I think I'm in the top three most 38 00:02:30,730 --> 00:02:34,530 appearance on the podcast as of right now. You are the 39 00:02:34,530 --> 00:02:38,290 leader with two and Norm 40 00:02:38,290 --> 00:02:42,130 with one. We've been calling this Poduty and the Crew because 41 00:02:42,130 --> 00:02:45,770 people got tired of just hearing me read news stories. So adding 42 00:02:46,010 --> 00:02:49,850 other perspectives and different points of view has been a 43 00:02:49,850 --> 00:02:53,700 really a blessing. Like having other perspectives, having friends 44 00:02:53,700 --> 00:02:57,340 in the podcast and community that can carry my weight through a 40 minute 45 00:02:57,340 --> 00:03:00,820 show. I truly appreciate it. And having Phil back again 46 00:03:01,380 --> 00:03:04,900 is always a good time. And this Poduty and the Crew, 47 00:03:04,900 --> 00:03:07,460 we've been having its coffee with Poduty and the Crew. 48 00:03:08,420 --> 00:03:12,220 I'm having a dark roast, Guatemalan roast from the harvest moon 49 00:03:12,220 --> 00:03:16,020 right down the street. And Phil might be having some hot chocolate. Yeah, I'm having 50 00:03:16,020 --> 00:03:19,540 Hot chocolate. You know me too well, Jeff, out of my Montreal Canadiens 51 00:03:20,130 --> 00:03:21,170 bug. Hello. 52 00:03:26,370 --> 00:03:29,890 Throw in the French accent. I have some 53 00:03:29,890 --> 00:03:33,690 stuff up in my throat today. It is 54 00:03:33,690 --> 00:03:37,290 not funny. So I apologize if I found. If 55 00:03:37,290 --> 00:03:41,130 I'm always, you know, coughing. Well, fair enough. Because if you listen 56 00:03:41,130 --> 00:03:44,890 to last week's episode, I barely had a voice. You could. I was 57 00:03:44,890 --> 00:03:48,530 struggling to get through the whole episode. I'm like this. I'm like, hey, you got. 58 00:03:48,610 --> 00:03:52,050 Hey, Phil Betters here. Yes, we had Mob 59 00:03:52,050 --> 00:03:55,570 Tony on the show the last week, which was great. 60 00:03:57,010 --> 00:04:00,370 Feel better. The podcast mogul. If people wanted to connect with you, reach out for 61 00:04:00,370 --> 00:04:04,130 you, tell us a little bit about what you do. What I do. So 62 00:04:04,130 --> 00:04:07,850 I have. I do two things. I help my day 63 00:04:07,850 --> 00:04:11,610 job when I'm Bruce, my Bruce Wayne days. I am 64 00:04:11,610 --> 00:04:15,330 helping businesses brands pretty much grow their podcasts 65 00:04:15,330 --> 00:04:19,159 at a very beautiful boutique agency that I'm a part of. I'm 66 00:04:19,159 --> 00:04:22,959 their audience growth specialist. And at night, when I'm Batman and 67 00:04:22,959 --> 00:04:26,599 I come out to help independent podcasters like yourself, 68 00:04:27,239 --> 00:04:30,999 I help you grow and monetize your podcast by showing you 69 00:04:31,239 --> 00:04:35,039 the method methods large companies are doing, similar 70 00:04:35,039 --> 00:04:38,599 to how we had our morning discussion around Introcast. 71 00:04:38,679 --> 00:04:42,399 I have access to all those and more and how to leverage your 72 00:04:42,399 --> 00:04:45,879 podcast so that you can make some money and grow it so you can build 73 00:04:45,879 --> 00:04:49,540 that community that you're always looking for so you can tell your mom that 74 00:04:49,540 --> 00:04:53,260 you actually did it. Hey, Mom, I got ads in my 75 00:04:53,260 --> 00:04:57,020 feed intro. There we go. I'm making the money, ma. Yeah, 76 00:04:57,100 --> 00:05:00,460 check out intracast. We had a nice dialogue back and forth. 77 00:05:00,860 --> 00:05:04,540 It is an interesting concept where they can insert ads into your feed. 78 00:05:07,340 --> 00:05:11,020 Podcast to podcast. So this isn't. You're not going to get better help. 79 00:05:11,020 --> 00:05:14,780 You're not going to get Manscape. You're going to 80 00:05:14,780 --> 00:05:18,630 get another podcast ad. So it's podcast 81 00:05:18,630 --> 00:05:22,070 to podcast, which I'm. If it was just brand brands like 82 00:05:22,070 --> 00:05:25,830 BetterHelp can get access to it, I wouldn't be around it. But it's 83 00:05:25,830 --> 00:05:29,590 podcast. So for me, it's like we're keeping it podcasty podcast. 84 00:05:30,790 --> 00:05:34,310 It works beautifully. Until BetterHelp creates their own podcast. 85 00:05:34,710 --> 00:05:38,310 They already have one. Well, then they can advertise on my show. 86 00:05:38,710 --> 00:05:42,430 Check it out on the live feed. Phil and I, we battle it out over 87 00:05:42,430 --> 00:05:46,150 introcast. It is very interesting technology. Also, 88 00:05:46,230 --> 00:05:48,310 I say, a very slippery slope. 89 00:05:49,510 --> 00:05:53,190 Potato, potato, potato, potato. Phil, are you ready to get into 90 00:05:53,270 --> 00:05:57,110 this week's stories? I am definitely ready to get into the 91 00:05:57,110 --> 00:06:00,590 news. Awesome. We're going to let you know, 92 00:06:00,590 --> 00:06:04,310 heads will roll. And so did the Indy era. Tonight we're 93 00:06:04,310 --> 00:06:07,550 rewinding back to 2009 when disco met 94 00:06:07,550 --> 00:06:11,160 Distortion and Indy went mainstream. A live 95 00:06:11,160 --> 00:06:14,680 podcast recording in Dublin revisited the yeah yeah yeah's 96 00:06:14,680 --> 00:06:18,200 electrifying album. It's Blitz, the record that traded 97 00:06:18,200 --> 00:06:21,440 guitars for synths and garage grit for glitter. 98 00:06:21,920 --> 00:06:25,520 Host Andrea Cleary's listening party was recorded live 99 00:06:26,000 --> 00:06:29,800 before a sold out crowd of 40 at the big 100 00:06:29,800 --> 00:06:33,480 Romance where fans danced, debated and agreed that this 101 00:06:33,480 --> 00:06:37,120 was more than an album. It was a cultural turning point 102 00:06:37,520 --> 00:06:41,120 with hits like Heads will roll and zero. The yeah Yeah 103 00:06:42,240 --> 00:06:45,720 2000s indie era in a glorious strobe 104 00:06:45,720 --> 00:06:49,440 lit fashion. And you know, I was talking about Phil, 105 00:06:49,600 --> 00:06:53,239 talking with Phil about this story. Just to clarify this, we're not going back 106 00:06:53,239 --> 00:06:56,680 to 2009. When I reread this, I'm like, oh wow, this is a 14 year 107 00:06:56,680 --> 00:07:00,400 old podcast. That's when the album was released. But this was a recent 108 00:07:00,400 --> 00:07:04,240 event. This is a music podcast where they went, they have a 109 00:07:04,240 --> 00:07:07,970 listening party. So this is a looks like Nailer9 is 110 00:07:07,970 --> 00:07:11,490 a, like a music like magazine or online publication 111 00:07:12,050 --> 00:07:15,570 and they have, they're having meetups with their fans who listen to their 112 00:07:15,650 --> 00:07:18,850 or read their magazine, read their online publication 113 00:07:19,410 --> 00:07:22,450 and they're dissecting albums. They're going back in time. 114 00:07:23,730 --> 00:07:27,530 You know, you would typically read a review from a writer, you 115 00:07:27,530 --> 00:07:30,610 know, like, oh yeah, put on this album. I liked it. This track, 116 00:07:31,020 --> 00:07:34,660 solid. But now you're experiencing these articles in real life with 117 00:07:34,660 --> 00:07:38,460 real people and just having a good time. It's a different 118 00:07:38,460 --> 00:07:41,740 way to bring your audience together for a podcast. I think it's 119 00:07:41,820 --> 00:07:45,020 fabulous. Again, it's creating 120 00:07:46,140 --> 00:07:49,500 the community that you want. That's what we are looking for. That's what all 121 00:07:49,500 --> 00:07:53,340 podcasters are looking for. We're looking for the community and bring them inside. Even if 122 00:07:53,340 --> 00:07:57,100 it's 40 people. That's 40 people that is that decided to leave 123 00:07:57,100 --> 00:08:00,860 their house to come to your, the venue you're at to 124 00:08:00,860 --> 00:08:03,980 listen to you talk about the album because they love the album or they love 125 00:08:03,980 --> 00:08:07,780 your podcast. I think this is fabulous. I want to 126 00:08:07,780 --> 00:08:10,900 see like last week we were on, we were talking, there was a lot of 127 00:08:11,460 --> 00:08:14,660 talk about live episodes and live meetups with 128 00:08:14,660 --> 00:08:18,020 podcasters. This is something I would love to see more 129 00:08:18,020 --> 00:08:21,820 podcasters do. You just need to ask your audience if 130 00:08:21,820 --> 00:08:25,580 they're interested in it. You can create a form on your in your 131 00:08:25,580 --> 00:08:29,240 show notes. Make the call to action in your episode 132 00:08:29,240 --> 00:08:32,240 to hey, let us know if you're interested. There's a form 133 00:08:33,440 --> 00:08:36,720 to see if you guys want to Do a live meetup in a city. And 134 00:08:36,720 --> 00:08:39,440 like Jeff, you, you've seen the power of it with your podcast 135 00:08:40,320 --> 00:08:43,800 meetups every month. Yeah. And some people, one of the 136 00:08:43,800 --> 00:08:47,480 feedback I get is my theater holds 40 people. And this is an, 137 00:08:47,480 --> 00:08:50,640 this is a, an event that had 40 people attend. 138 00:08:51,040 --> 00:08:53,910 And if, if you're small or independent in 139 00:08:53,910 --> 00:08:57,590 2025, what you don't realize is how hard it is to 140 00:08:57,590 --> 00:09:01,190 get 40 people out of the house in 2025. It 141 00:09:01,190 --> 00:09:04,990 is one of the most difficult things, the value proposition 142 00:09:05,150 --> 00:09:08,710 to get people to even consider attending a smaller 143 00:09:08,710 --> 00:09:12,510 independent event. It's a hurdle. Most people look at 40 and 144 00:09:12,510 --> 00:09:16,230 they scoff like, oh, I wouldn't do a show for 40 people. I 145 00:09:16,230 --> 00:09:20,070 guarantee you, if you were to have a show, you're not selling 40 tickets 146 00:09:20,070 --> 00:09:23,770 on your first couple at bats. It takes some time to establish 147 00:09:23,770 --> 00:09:27,290 that community. But 40 is, is such a 148 00:09:27,290 --> 00:09:30,570 respectable number for a live podcast. I know national touring 149 00:09:30,890 --> 00:09:34,530 podcasts that go around and sometimes they get 40, 50 150 00:09:34,530 --> 00:09:38,089 tickets. Shows like Doug Loves Movies. Sometimes those 40, 50 151 00:09:38,089 --> 00:09:41,370 tickets, they've done episodes with 10, 12 people in the show. 152 00:09:41,690 --> 00:09:45,450 So go ahead, sorry. And that's a national 153 00:09:46,490 --> 00:09:49,370 established podcast, has been around for probably 15 years. 154 00:09:50,390 --> 00:09:54,150 And that's hard for them to sell 40 tickets. So, you 155 00:09:54,150 --> 00:09:57,550 know, keep that in mind when you hear the sizes of some of these events. 156 00:09:57,550 --> 00:10:01,190 These are, these are the starting points. This is the grassroots foundation 157 00:10:01,590 --> 00:10:05,270 that we're laying down here to build bigger and better events. 158 00:10:05,670 --> 00:10:09,470 Yeah, it's. If you look, one of the. I was at recently 159 00:10:09,470 --> 00:10:12,870 at Empowered Podcasting a few weeks ago, and one of the 160 00:10:13,270 --> 00:10:17,050 talks was market like a band market like a band market like a punk band, 161 00:10:17,610 --> 00:10:21,250 actually. And he was. And it was this former musician who went 162 00:10:21,250 --> 00:10:24,890 into podcasting and he markets the podcast 163 00:10:24,890 --> 00:10:28,490 like an independent band. Would 164 00:10:28,730 --> 00:10:32,250 you. You. You set up your merch, you do unconventional 165 00:10:32,730 --> 00:10:36,330 things. Posters, you know little. He said that he put 166 00:10:36,330 --> 00:10:39,690 business cards for his podcast, like 167 00:10:39,690 --> 00:10:43,460 flyers on, on car windows. Like, 168 00:10:43,540 --> 00:10:46,900 I don't know how. Like that was old school. Like I used to remember when 169 00:10:46,900 --> 00:10:50,700 I was parking downtown, coming to my, my, my car, depending on 170 00:10:50,700 --> 00:10:54,260 what section of the city I was in. And I would have leaflets 171 00:10:54,420 --> 00:10:58,260 on my, my windshield held down by the windshield wipers for 172 00:10:58,260 --> 00:11:01,980 bands playing live events. Like, you can do this if you are 173 00:11:01,980 --> 00:11:05,580 interested. Go old school. 40 people in a, in 174 00:11:05,580 --> 00:11:08,570 a 500 or 500 person place 175 00:11:09,690 --> 00:11:13,210 listening to you talk about your podcast. That's. No one else is doing it. 176 00:11:13,210 --> 00:11:16,490 Yes, it may be only 40 people. That's 40 people who chose 177 00:11:16,970 --> 00:11:20,730 to come out and Listen to you get that. 178 00:11:20,730 --> 00:11:23,770 That's 40 people leaving the comfort of their home 179 00:11:24,490 --> 00:11:28,290 when they can listen to you either on their phone or on the, 180 00:11:28,290 --> 00:11:31,930 on the radio or on the Internet coming to see you. 181 00:11:32,010 --> 00:11:35,770 I would, I like when I was at your meetup 182 00:11:35,770 --> 00:11:39,410 last time, it was a small, small group. I was thankful for like one 183 00:11:39,410 --> 00:11:42,170 person showing up. I thought no one was going to show up. And we had 184 00:11:42,170 --> 00:11:45,650 like at least 5, 5 to 10 people in the audience, 185 00:11:45,970 --> 00:11:49,170 which I was like, this is the first time I'm talking to a live audience 186 00:11:49,569 --> 00:11:52,210 on podcasting. This is amazing. So I 187 00:11:53,170 --> 00:11:56,730 40 people. I would be doing backflips if I had a live podcast recording and 188 00:11:56,730 --> 00:12:00,430 I have 40 people. Backflips, backflips. 40 189 00:12:00,430 --> 00:12:04,026 people. You know, it's better than 40 people. 550. 190 00:12:04,274 --> 00:12:07,990 50 people. At the Bright Minds, Bright 191 00:12:07,990 --> 00:12:11,830 Pages and a live podcast. We're going to the Sarasota 192 00:12:11,830 --> 00:12:15,589 Book Festival as it celebrates its fifth year and it's bringing 193 00:12:15,589 --> 00:12:18,910 the written word to life. Literally. Over 50 194 00:12:18,910 --> 00:12:22,430 authors, 30 sessions and hundreds of book lovers are 195 00:12:22,430 --> 00:12:25,950 gathering for readings, panels and one very special 196 00:12:25,950 --> 00:12:29,250 edition, a live podcasting recording by 197 00:12:29,250 --> 00:12:32,650 Discover Saratoga and Bright Sided Media. 198 00:12:33,050 --> 00:12:36,770 The session will be free for all attendees, offering behind the scenes 199 00:12:36,770 --> 00:12:40,570 conversations about storytelling, the power of creative communities. 200 00:12:41,130 --> 00:12:44,730 With its blend of live panels, literary night markets, and 201 00:12:44,730 --> 00:12:48,450 now podcasting in front of a live audience. Saratoga's 202 00:12:48,450 --> 00:12:52,250 proving that books may start on the page, but the stories 203 00:12:52,250 --> 00:12:55,000 keep growing long after the end. 204 00:12:57,080 --> 00:13:00,200 I love the AI jokes. Yes, 205 00:13:00,600 --> 00:13:03,400 the jokes are great. I love this Again 206 00:13:04,600 --> 00:13:08,280 with the rise of AI videos and stuff, people are having a hard time 207 00:13:08,360 --> 00:13:11,680 and will be continually have a hard time telling what's real and what's not. The 208 00:13:11,680 --> 00:13:15,200 only way you can do it is in live events and I think libraries should 209 00:13:15,200 --> 00:13:18,680 be doing more of this, having live podcast recordings, 210 00:13:19,160 --> 00:13:22,960 talking about books because it brings out the community and it's 211 00:13:22,960 --> 00:13:26,760 a great way to, you know, you can ask for donations 212 00:13:27,160 --> 00:13:30,440 for charities at the book fest, right? 213 00:13:30,760 --> 00:13:34,520 You have so many opportunities and people love books and they love 214 00:13:34,600 --> 00:13:38,360 talking about books just like people love talking about podcasts where you're literally talking 215 00:13:38,360 --> 00:13:42,040 about podcasts on a podcast. So like the inception point is 216 00:13:42,040 --> 00:13:45,640 real. I, I, I think we're going to see a lot more of these 217 00:13:46,360 --> 00:13:49,680 popping up because they're showing off how podcast powerful and how 218 00:13:50,640 --> 00:13:54,160 amazing they are at creating connections. I think 219 00:13:54,240 --> 00:13:57,880 I want to see more of these, more book festivals, more music festivals, 220 00:13:57,880 --> 00:14:01,480 having a, a podcast adjacent or even a YouTube 221 00:14:01,480 --> 00:14:04,800 adjacent aspect to it because 222 00:14:05,040 --> 00:14:08,560 you now can have your news if you want the news 223 00:14:08,560 --> 00:14:11,960 showing up by putting it on YouTube, by putting it on podcast, you can get 224 00:14:11,960 --> 00:14:15,680 the radio. You know, leveraging today's technology 225 00:14:16,080 --> 00:14:19,800 to create the past in a new and 226 00:14:19,800 --> 00:14:23,640 better way. Yeah. And some people don't know this, but the library's 227 00:14:23,640 --> 00:14:27,480 business model depends on people coming through the front door. So if you have 228 00:14:27,480 --> 00:14:31,240 an opportunity, an event, here's an event. Connecting authors, which is 229 00:14:31,240 --> 00:14:34,640 a great fit for libraries. But libraries also have media centers. 230 00:14:34,960 --> 00:14:38,760 They also have what a lot of people don't know. They're all interconnected, 231 00:14:38,760 --> 00:14:42,480 and they have digital media. So, like, let's say you don't want to pay 232 00:14:42,480 --> 00:14:46,230 for subscribing services anymore. Your Netflix, because you're 233 00:14:46,380 --> 00:14:50,140 sick and tired of paying all this money to rent movies. Libraries have a whole 234 00:14:50,140 --> 00:14:53,580 network of digital media. So if you want to go there, 235 00:14:53,900 --> 00:14:57,740 get your, you know, get your movie releases, you can get 236 00:14:57,740 --> 00:15:01,300 all that stuff for free. And while you're there, you might want to stick around 237 00:15:01,300 --> 00:15:05,140 and see a show. Libraries have these media rooms. They. They want to 238 00:15:05,140 --> 00:15:07,860 get people in there. The more people that get in there, the more that it 239 00:15:07,860 --> 00:15:11,180 gets usage, the more that they can raise in donations and grant money. 240 00:15:11,580 --> 00:15:15,410 It's important to support your library and. And shows like 241 00:15:15,410 --> 00:15:19,210 this bring people in the door. That's the number one goal of a library, 242 00:15:19,210 --> 00:15:23,010 is we need customers. Not even. It's not customers because 243 00:15:23,010 --> 00:15:26,650 you're not paying for anything. A library. I'm already paying. With your 244 00:15:26,650 --> 00:15:29,770 tat. With your tax dollars, you're paying for libraries. 245 00:15:30,570 --> 00:15:34,410 So if you're not using it, you're wasting your tax money. Yeah. 246 00:15:34,410 --> 00:15:38,170 You already pay for the ticket to get into the library. You already pay 247 00:15:38,170 --> 00:15:41,960 for the right to remove a book, read it, and return it, 248 00:15:41,960 --> 00:15:45,360 or even rent. Some of them even allow you to rent equipment. 249 00:15:47,040 --> 00:15:50,400 So if you're, you're. You need a better camera, a 250 00:15:50,400 --> 00:15:54,160 microphone. They may have the equipment for you, and you can use it at 251 00:15:54,160 --> 00:15:57,920 either their space or be able to take it out and return 252 00:15:57,920 --> 00:16:01,520 it. This. The library is the most powerful 253 00:16:01,520 --> 00:16:05,320 thing. And I love, love 254 00:16:05,320 --> 00:16:09,080 that they're doing more. I think anybody who's 255 00:16:09,080 --> 00:16:12,560 a librarian should be looking into podcasting to create 256 00:16:12,800 --> 00:16:15,200 a podcast for the library where they interview 257 00:16:16,320 --> 00:16:20,080 authors, readers. It would be 258 00:16:20,320 --> 00:16:23,920 frigging insane. Get your library card, 259 00:16:23,920 --> 00:16:27,680 thank your librarian, do some events at your 260 00:16:27,680 --> 00:16:31,400 local library. It'll make your community better and 261 00:16:31,400 --> 00:16:35,190 stronger. Strong as south by Southwest 262 00:16:35,190 --> 00:16:38,270 live from Sydney. We're going 263 00:16:38,350 --> 00:16:41,870 broadcast or bus. This one comes to us from radio Info 264 00:16:42,190 --> 00:16:45,910 at South by Southwest Sydney. Things got a little spicy during 265 00:16:45,910 --> 00:16:49,390 a live podcast taping of Mumbrella cast when 266 00:16:49,390 --> 00:16:53,150 outspoken marketer and Skin Grafica CEO Matt 267 00:16:53,150 --> 00:16:56,870 Baxter declared that traditional media agencies are facing 268 00:16:56,870 --> 00:17:00,400 an extinction level event. Speaking with Tim 269 00:17:00,400 --> 00:17:04,040 Burroughs and the team, Baxter argued that TV missed its chance to unite 270 00:17:04,040 --> 00:17:07,760 against streaming giants like Netflix and Amazon and now 271 00:17:07,760 --> 00:17:11,560 it's too late. He warned that AI could cause similar disruption 272 00:17:11,560 --> 00:17:15,160 in advertising and journalism, but said human creativity 273 00:17:15,160 --> 00:17:18,760 and local connections still matter most. The crowd 274 00:17:18,760 --> 00:17:22,280 leaned in as Baxter called radio the last true local 275 00:17:22,280 --> 00:17:25,600 hero of media. It was a fiery, 276 00:17:25,979 --> 00:17:29,739 thought provoking conversation. Exactly what south by 277 00:17:29,739 --> 00:17:31,179 Southwest does best. 278 00:17:34,699 --> 00:17:37,659 I'm in agreement with. I believe it Matt 279 00:17:39,099 --> 00:17:42,899 on this. Yeah. Matt Baker. Matt Baker. Matt. 280 00:17:42,899 --> 00:17:45,019 I'm, I'm in full agreement with Matt. 281 00:17:46,859 --> 00:17:49,339 We. As much as I use AI 282 00:17:50,779 --> 00:17:53,819 and I, yes, I realize that there is some ethical 283 00:17:55,030 --> 00:17:58,630 dealings with AI, it just, 284 00:17:58,790 --> 00:18:02,150 it does allow my job I to do a bit easier. The 285 00:18:02,150 --> 00:18:05,950 transcription, the cleaning up, the audio, it's, it's amazing and for the price 286 00:18:05,950 --> 00:18:09,670 point. Right. But I do see the, 287 00:18:10,230 --> 00:18:13,990 the downside with AI voices and the. We, I 288 00:18:13,990 --> 00:18:17,750 think we talked about it last week or you had mentioned it on 289 00:18:17,750 --> 00:18:21,470 one of your episodes about the podcast agency that's just putting out the AI 290 00:18:21,470 --> 00:18:25,200 slope. And for me that's 291 00:18:25,200 --> 00:18:28,680 the fear because right now AI is at the worst it's ever going to be 292 00:18:28,760 --> 00:18:32,280 specifically the audio for voice. For us as podcasters, we're Voice 293 00:18:32,600 --> 00:18:36,360 Video. We see Sora putting out videos that you can 294 00:18:36,360 --> 00:18:39,320 never, you can barely tell if it's legitimate or not. 295 00:18:40,360 --> 00:18:43,800 With AI, yes, you can use AI voices, but if it's all 296 00:18:43,800 --> 00:18:47,240 AI, you start to lose the human connection. And it's going to get better 297 00:18:47,810 --> 00:18:51,490 as they train the models to learn how to speak with intonation and 298 00:18:51,730 --> 00:18:55,410 inflections and all that and make it sound more like a human. 299 00:18:56,770 --> 00:19:00,530 If we as a podcast community or as a radio community, because 300 00:19:00,530 --> 00:19:03,969 radio has more power than podcasting at this point because it's a legacy media. 301 00:19:04,210 --> 00:19:07,810 If they don't come together and put restrictions on what I 302 00:19:07,890 --> 00:19:11,610 can do, we're going to, we 303 00:19:11,610 --> 00:19:15,430 can be crushed with, with just 304 00:19:15,430 --> 00:19:16,430 exactly like. 305 00:19:19,950 --> 00:19:23,550 Sorry. Just like the, the streaming giants 306 00:19:24,030 --> 00:19:27,750 crushed television. Because businesses 307 00:19:27,750 --> 00:19:31,070 are going to look for what's cheap and paying a computer 308 00:19:31,390 --> 00:19:35,190 to spit out a, a podcast 309 00:19:35,190 --> 00:19:38,750 that's 30 minutes long and it only cost them $2 versus having to hire a 310 00:19:38,750 --> 00:19:42,430 whole team to handle that, which was going to cost them $200,000. 311 00:19:42,430 --> 00:19:45,530 Let's say businesses are going to look for the cheap way and it's going to 312 00:19:45,530 --> 00:19:49,330 be with technology. So radio and us independent podcasters 313 00:19:49,330 --> 00:19:52,970 really need to put our foot down. If not, we're going to 314 00:19:52,970 --> 00:19:56,690 be treated like the dinosaurs and kicked out and AI 315 00:19:56,690 --> 00:20:00,090 is going to take away everything. But that's why I'm saying get in person. 316 00:20:00,410 --> 00:20:04,010 In person, you have that ability to know that it's actually 317 00:20:04,010 --> 00:20:07,810 John or, or Jeff and Phil speaking. It's not 318 00:20:07,810 --> 00:20:11,330 this AI slot that's going out because it's in person. I know, I saw them. 319 00:20:11,330 --> 00:20:13,800 They're not a robot. Yes. 320 00:20:15,480 --> 00:20:19,000 The barrier to entry for creating AI content 321 00:20:19,240 --> 00:20:22,840 is low and it's getting lower every day. And 322 00:20:23,080 --> 00:20:26,840 like Phil, I use AI to help me with research. I go through 323 00:20:26,840 --> 00:20:30,600 a thousand articles a week just trying 324 00:20:30,600 --> 00:20:33,960 to find the six best ones. And I get summaries and 325 00:20:34,440 --> 00:20:38,000 as things I would use as a staff, like a support staff. 326 00:20:38,000 --> 00:20:41,420 And I really, I'm getting more bullish on. I need to 327 00:20:41,420 --> 00:20:45,020 disclose that better because the show is all the words I 328 00:20:45,020 --> 00:20:48,780 speak the words Phil speak. It's. It is us and we are 329 00:20:48,780 --> 00:20:52,500 using AI in assistance. But I have a, I have a little different 330 00:20:52,580 --> 00:20:55,620 perspective now. The. The more that I see 331 00:20:56,260 --> 00:20:59,940 how, how low the barrier is to AI and I start 332 00:20:59,940 --> 00:21:03,700 thinking about what are other things that computers have done for us 333 00:21:04,270 --> 00:21:07,870 that became so easy that we just tune it out. 334 00:21:08,350 --> 00:21:11,990 And I started thinking about email and mailing. We used 335 00:21:11,990 --> 00:21:15,550 to, 20 years ago, I would carry a book of stamps in my 336 00:21:15,550 --> 00:21:19,190 pocket because I may have to mail a letter at any time. I 337 00:21:19,190 --> 00:21:21,870 haven't bought a book of stamps in 10 years. Probably 338 00:21:22,830 --> 00:21:26,510 if I do, I go into the post office and I buy one stamp. Yeah. 339 00:21:26,990 --> 00:21:30,670 Because computers have created email. And at first email was a 340 00:21:30,670 --> 00:21:34,360 nice easy way to get back and forth with 341 00:21:34,360 --> 00:21:38,080 people one on one. And then marketers got involved and we got email 342 00:21:38,080 --> 00:21:41,880 campaigns. And now you look at my email box, I have a 343 00:21:41,880 --> 00:21:45,560 hundred thousand unread emails in my Gmail account. The 344 00:21:45,560 --> 00:21:48,240 amount of unsubscribe I do each week is insane. 345 00:21:49,440 --> 00:21:52,160 So that's a service that became 346 00:21:53,200 --> 00:21:56,880 so low for the barrier to entry that as humans we just like, meh, 347 00:21:57,040 --> 00:22:00,400 I'm gonna tune it out. I had another example, but 348 00:22:01,440 --> 00:22:05,120 I think we're going to see the same type of pattern happen. 349 00:22:05,360 --> 00:22:09,000 And AI is not only people I think are going to tune out the 350 00:22:09,000 --> 00:22:12,680 majority of this, but I think AI might be the thing that does in social 351 00:22:12,680 --> 00:22:16,520 media. Because if you watch a video now and you 352 00:22:16,520 --> 00:22:20,240 get to the end and you're not sure if it's AI or not, what's your 353 00:22:20,240 --> 00:22:24,040 initial reaction when you find out that that was AI? You're kind of 354 00:22:24,040 --> 00:22:27,390 angry, right? You get like fudge that, 355 00:22:27,630 --> 00:22:31,150 you know, you're not excited that that was an AI video. 356 00:22:31,710 --> 00:22:35,510 And as they become better you're going to lose that trust in 357 00:22:35,510 --> 00:22:39,310 that feed and that algorithm that's just pushing this mindless content 358 00:22:39,310 --> 00:22:42,950 at you. And I think if people can 359 00:22:42,950 --> 00:22:46,790 break the addiction of their cell phone and social media that they're going to 360 00:22:46,790 --> 00:22:50,110 pull away because they're not going to know what they trust. 361 00:22:50,510 --> 00:22:52,830 We're already kind of seeing it with Gen Alpha 362 00:22:54,720 --> 00:22:58,560 a distancing on, on, on social media 363 00:22:59,520 --> 00:23:03,160 and a distrust because they're not sure what's real in that. So you're 364 00:23:03,160 --> 00:23:06,960 seeing that. I think it just 365 00:23:06,960 --> 00:23:10,600 like how Facebook kind of went into the boomer mode with more 366 00:23:10,600 --> 00:23:14,080 boomers using it with and less. And less younger people using it because 367 00:23:14,080 --> 00:23:17,480 of the restrict the less 368 00:23:17,480 --> 00:23:21,240 restrictions on certain news and certain content being pushed. The they're 369 00:23:21,240 --> 00:23:25,040 seeing how, and we're seeing the studies now and how dangerous social media 370 00:23:25,040 --> 00:23:28,480 is. Like it's programmed to keep you on it. 371 00:23:28,560 --> 00:23:32,400 Right. It's not supposed to show you happy go lucky things. It's supposed to 372 00:23:32,400 --> 00:23:36,040 show you the stuff that will keep you flipping through doom scrolling and that's why 373 00:23:36,040 --> 00:23:39,840 it's called doom scrolling because you're all. You're scrolling through nothing but doom. So 374 00:23:39,840 --> 00:23:43,560 that's why I kind of, I, I mess with my algorithm. I always look for. 375 00:23:43,560 --> 00:23:47,310 There's a, a specific person. 376 00:23:47,310 --> 00:23:50,870 I look for his. He's called Beard Daddy. Not Beard Daddy Beard 377 00:23:51,030 --> 00:23:53,590 Bearded Cards. He's a Pokemon 378 00:23:55,030 --> 00:23:58,630 dude who sells cards and he has all these wonderful things with kids and I 379 00:23:58,630 --> 00:24:02,230 just like every single one. So it, it cleans up my algorithm every once in 380 00:24:02,230 --> 00:24:05,750 a while if I'm doom strolling too much on 381 00:24:06,150 --> 00:24:09,910 some of the crazy stuff. But yeah, I'm, I'm seeing that if we 382 00:24:09,910 --> 00:24:13,710 don't regulate AI it's people are going to get off of social 383 00:24:13,710 --> 00:24:17,430 media. Look, Facebook and Google are trying to get you off 384 00:24:17,430 --> 00:24:21,030 your phone by using Google glasses with worry 385 00:24:21,030 --> 00:24:24,670 bands and it has everything inside your phone. And I saw a Tic Tac. 386 00:24:24,670 --> 00:24:27,910 Well someone tried it and they were like 387 00:24:27,910 --> 00:24:31,590 disconnected from the world completely and making 388 00:24:31,590 --> 00:24:35,350 you even more individual individualized. So I'm thinking 389 00:24:36,070 --> 00:24:39,840 looking at that that's their goals. Yeah, I'm 390 00:24:39,840 --> 00:24:42,920 going to build a community where you can connect with people so that you can 391 00:24:42,920 --> 00:24:45,720 stay connected to the rest of the world so that you know what's going on. 392 00:24:46,680 --> 00:24:50,280 But yeah, AI probably not for the 393 00:24:50,280 --> 00:24:53,880 betterment of humanity. Yeah, there's a great. Casey 394 00:24:53,880 --> 00:24:57,560 Neistat came out with a video maybe two weeks ago now about 395 00:24:58,040 --> 00:25:01,760 Sora and one of the questions he proposes 396 00:25:01,760 --> 00:25:04,840 is whenever this barrier gets so low, 397 00:25:05,810 --> 00:25:09,330 you know, let's say he wanted to see John Wick on the moon. 398 00:25:09,730 --> 00:25:13,530 And you just go to Netflix, you type John Wick on the 399 00:25:13,530 --> 00:25:17,170 moon and you get a story delivered to you, a two 400 00:25:17,170 --> 00:25:20,210 hour movie delivered to you that's created in that time. 401 00:25:20,770 --> 00:25:24,530 I think, I don't think that's impossible 402 00:25:24,530 --> 00:25:28,050 five years, six years from now. But what's the value 403 00:25:28,130 --> 00:25:31,530 of that? Like if you could just, if you can just pull up anything you 404 00:25:31,530 --> 00:25:35,180 want. Movies become chocolate bars or they 405 00:25:35,180 --> 00:25:38,900 become just like junk food. Like we have in America. We 406 00:25:38,900 --> 00:25:41,660 have all these things that are just disposable. 407 00:25:42,460 --> 00:25:46,060 And I think that's what entertainment becomes. When you're just 408 00:25:46,060 --> 00:25:49,820 asking for what you want to see and you get it there. Is there any 409 00:25:49,820 --> 00:25:52,980 value in that? And that's why I think 410 00:25:52,980 --> 00:25:56,820 theaters, actual theater, like actor, like 411 00:25:56,820 --> 00:26:00,360 stage production, you're going to see a resurgent in that. If, 412 00:26:00,520 --> 00:26:02,200 if we come to a place where 413 00:26:04,120 --> 00:26:07,920 major streaming companies, I can literally go, I have this idea 414 00:26:07,920 --> 00:26:11,760 for a movie. I want John Wick on the moon. I want these actors this, 415 00:26:11,760 --> 00:26:15,480 that, and then some, and some points like I can give it an actual 416 00:26:15,560 --> 00:26:19,160 idea and it can create the movie for me. Two hours and it's 417 00:26:19,240 --> 00:26:21,720 nearly realistic looking. Right? 418 00:26:22,840 --> 00:26:26,690 Cool. Because sometimes, you know, they're like, there are some actors 419 00:26:26,690 --> 00:26:30,050 that are problematic or have been canceled or held accountable 420 00:26:30,450 --> 00:26:34,090 for their despicable actions. And you want to watch a movie, but you don't want 421 00:26:34,090 --> 00:26:37,810 to support that actor. Right. Because they may get residuals or whatever. 422 00:26:37,810 --> 00:26:41,490 So you're like, hey, redo this movie, remove 423 00:26:41,490 --> 00:26:44,770 this actor, but replace them with this actor. You know, 424 00:26:45,330 --> 00:26:48,930 that's a possibility. Yeah, that's going to be cool. But if I want 425 00:26:48,930 --> 00:26:52,290 actual entertainment to see people, I can see theater being much 426 00:26:52,880 --> 00:26:56,520 having a great rise. Especially if they're 427 00:26:56,520 --> 00:26:59,440 lowering the prices. The ticket prices are reasonable. 428 00:27:00,720 --> 00:27:04,000 Obviously it won't be able to compete with streaming because streaming is going to be 429 00:27:04,000 --> 00:27:07,480 like 20 bucks a month, whereas theater tickets are probably going to be 20 bucks 430 00:27:07,480 --> 00:27:11,280 a seat. But I feel that theater and in 431 00:27:11,280 --> 00:27:14,880 person, because we want that human connection, we don't want that soulless AI 432 00:27:14,960 --> 00:27:17,640 And I don't think I will ever get to a point where it won't be 433 00:27:17,640 --> 00:27:21,200 soulless. So I would love to see a resurgence in 434 00:27:21,360 --> 00:27:24,920 live theater because of the AI and Sora 435 00:27:24,920 --> 00:27:28,680 type video. The things coming out replace actors. I want to see Back 436 00:27:28,680 --> 00:27:31,880 to the Future with Eric Stoltz, not Michael J. Fox. 437 00:27:32,440 --> 00:27:36,280 Let's go to our next story, Main Street 438 00:27:36,280 --> 00:27:40,120 Goes Big with Tim Tebow and a live podcast Downtown 439 00:27:40,120 --> 00:27:43,960 Columbia, Missouri is about to turn into entrepreneur 440 00:27:43,960 --> 00:27:47,360 Palooza as the Main street summit returns 441 00:27:47,360 --> 00:27:50,880 November 4 through 6. And this year it's putting small 442 00:27:50,880 --> 00:27:54,440 business right in the spotlight. The three day event features over 443 00:27:54,440 --> 00:27:58,040 120 speakers including NFL legend and 444 00:27:58,040 --> 00:28:01,720 motivated powerhouse Tim Tebow, who will share insights on 445 00:28:01,960 --> 00:28:05,800 leadership and purpose. But the big news for us podcast fans, 446 00:28:06,040 --> 00:28:09,680 the hit show Founders Podcast will record a live 447 00:28:09,680 --> 00:28:13,360 episode on stage featuring Ramp CEO Eric 448 00:28:13,360 --> 00:28:16,830 Lyman and host David Senra. With 449 00:28:16,830 --> 00:28:20,310 venues scattered throughout, coffee shops, theaters and co working 450 00:28:20,390 --> 00:28:24,150 spaces, it's a small town summit with big league vibes. 451 00:28:24,630 --> 00:28:28,070 And add in NASCAR star Carl Edwards 452 00:28:28,310 --> 00:28:31,710 and a showcase of Missouri made food and talent and you've got a 453 00:28:31,710 --> 00:28:35,390 celebration where Main street truly takes the 454 00:28:35,390 --> 00:28:39,190 center stage. I love this. This is great. 455 00:28:40,630 --> 00:28:44,230 This is something. Jeff, you are kind of somewhat putting it on with 456 00:28:44,230 --> 00:28:47,380 your, your winter Winterpalooza 457 00:28:48,020 --> 00:28:51,660 showcasing all the small little businesses in Trenton. This is a 458 00:28:51,660 --> 00:28:55,340 great blueprint for any 459 00:28:55,340 --> 00:28:57,300 small, small town business. 460 00:28:58,660 --> 00:29:01,780 Commerce center. I don't know what you guys call it. I'm throwing out a lot 461 00:29:01,780 --> 00:29:05,300 of buzzwords right now. But the, the Commerce center, the city Commerce 462 00:29:05,300 --> 00:29:08,180 center or whatever the council, whatever it's called, 463 00:29:08,980 --> 00:29:12,580 where all the small businesses in the town get, can commit, meet and 464 00:29:13,510 --> 00:29:17,350 discuss and whatever, this is something that they should be looking at doing 465 00:29:17,830 --> 00:29:21,670 because one like you're going into mini, you're going into 466 00:29:21,830 --> 00:29:25,630 coffee shops, you know, theaters, restaurants, 467 00:29:25,630 --> 00:29:28,630 books, whatever you want and you're putting on these little 468 00:29:29,190 --> 00:29:32,990 summits inside. You're drawing people into a local 469 00:29:32,990 --> 00:29:36,150 business. There's an opportunity for them to purchase stuff to be a part 470 00:29:36,710 --> 00:29:40,480 like increase the value of the, the restaurant or the 471 00:29:40,480 --> 00:29:43,160 coffee shop. And you're also you know, 472 00:29:44,120 --> 00:29:47,680 having like Tim Tebow. I'm pretty sure Tim Tebow and Carl 473 00:29:47,680 --> 00:29:51,080 Edwards won't be in the coffee shops but more likely in the theaters 474 00:29:51,320 --> 00:29:55,160 that they're putting on or the co working spaces. But this is a great opportunity 475 00:29:55,239 --> 00:29:59,080 again to highlight how important small businesses 476 00:29:59,080 --> 00:30:02,840 are to the community. And by integrating 477 00:30:02,840 --> 00:30:06,600 both a summit and promoting small businesses inside, 478 00:30:06,600 --> 00:30:09,750 putting them together, it's I only see win, win, win. 479 00:30:10,470 --> 00:30:14,150 Yeah, this one checks all the boxes on everything. You've heard me talk about, you 480 00:30:14,150 --> 00:30:17,790 know, DIY supporting small business. They could have went to a 481 00:30:17,790 --> 00:30:21,430 hotel and booked out five ballrooms and had an event 482 00:30:21,430 --> 00:30:25,150 there and showcased everybody. But they said we're going 483 00:30:25,150 --> 00:30:28,590 to spread this out on Main street, on the side 484 00:30:28,590 --> 00:30:32,070 streets through coffee shops and theaters and, and 485 00:30:32,230 --> 00:30:35,150 I don't know, maybe a pastry shop for me. I mean I'll go I'll put 486 00:30:35,150 --> 00:30:38,660 my show in the donut shop. And these events now 487 00:30:38,820 --> 00:30:42,540 are going to be in the community immersed in local business and 488 00:30:42,540 --> 00:30:46,180 they're talking about local business and they're supporting local business 489 00:30:47,380 --> 00:30:51,100 all around. A great structure and just a great way 490 00:30:51,100 --> 00:30:54,740 to put something together in a small town. And probably the cost 491 00:30:54,740 --> 00:30:58,500 to run this, like you mentioned, they could have done it at a hotel or 492 00:30:59,060 --> 00:31:02,364 center and they would have been paying like 10, 20, 493 00:31:02,476 --> 00:31:06,240 30, $40,000 just to rent it. That money now can go 494 00:31:06,240 --> 00:31:09,960 into advertising because they're not, they're probably paying a fraction of a price 495 00:31:10,440 --> 00:31:14,240 at the theater, at the coffee shop. They're probably paying nothing at 496 00:31:14,240 --> 00:31:17,960 a coffee shop. Right. Because the coffee's like, this is great, 497 00:31:18,360 --> 00:31:21,880 great deal for us, you know, like we're getting people inside. It's amazing. 498 00:31:22,360 --> 00:31:26,200 So for me, I'm looking at it as, oh, this is. They're probably saving 499 00:31:27,480 --> 00:31:30,960 a ton of money that they can then put into 500 00:31:30,960 --> 00:31:34,790 marketing to make it even bigger or even getting bigger names like Tim Tebow 501 00:31:34,790 --> 00:31:38,350 and Carl Edwards to come up because you know they're paying, there is a paid, 502 00:31:38,590 --> 00:31:41,230 they have speaking fees. So for me, I'm like, 503 00:31:42,190 --> 00:31:45,750 they now have the ability, instead of using the money on renting a place, they 504 00:31:45,750 --> 00:31:49,150 can use it for getting bigger names in IT marketing. This is 505 00:31:49,230 --> 00:31:52,990 genius blueprinting for any small per small 506 00:31:52,990 --> 00:31:56,790 town to look at making a huge thing. Yeah. 507 00:31:56,790 --> 00:32:00,400 Imagine you're the person putting this on in your small town and you just 508 00:32:00,400 --> 00:32:04,120 became your small town superhero. Everybody will 509 00:32:04,120 --> 00:32:07,880 know your name. Everybody will be so thankful for what you're doing. You 510 00:32:07,880 --> 00:32:11,560 will not be able to go grocery shopping or do anything 511 00:32:11,560 --> 00:32:14,800 without someone waving at you or thanking you for what you did for the community. 512 00:32:15,280 --> 00:32:19,000 This is one of the best ways to give back to your 513 00:32:19,000 --> 00:32:22,840 local town, to your small businesses is by just putting an event on that 514 00:32:22,840 --> 00:32:26,510 showcases them. You'll be a hometown hero. Yeah, 515 00:32:26,510 --> 00:32:29,990 I love it. Love it. Well, hey, we're going to go to your 516 00:32:29,990 --> 00:32:33,630 hometown here. We're going to Mississauga. Not too, I don't think, too far from 517 00:32:33,630 --> 00:32:37,430 you. It's a few hours, but it's in Canadian terms. It's next door, 518 00:32:38,950 --> 00:32:42,150 I guess, where I go to get my ricker's red. Yep, 519 00:32:43,350 --> 00:32:46,630 Canada's economy goes live podcast style. 520 00:32:46,950 --> 00:32:50,550 The Canadian Chamber of Commerce is the source on this one. And they just wrapped 521 00:32:50,550 --> 00:32:53,830 up their 2025 AGM and convention in 522 00:32:53,830 --> 00:32:57,230 Mississauga. A two day power summit packed with policy 523 00:32:57,310 --> 00:33:01,070 debates, keynote speeches and you guessed it, a live 524 00:33:01,070 --> 00:33:04,910 podcast recording hosted by Marwa Abdou 525 00:33:05,390 --> 00:33:08,750 from the Business Data Lab and Canada's Economy Explained. 526 00:33:08,750 --> 00:33:12,470 Podcast brought data to life on stage, diving 527 00:33:12,470 --> 00:33:15,710 into how collaboration and innovation can shape 528 00:33:15,870 --> 00:33:19,710 Canada's future. With special guest Carla Kongson of 529 00:33:20,180 --> 00:33:23,860 Agentive, the conversation explored how big 530 00:33:23,860 --> 00:33:27,460 ideas happen when business, tech and government collide. 531 00:33:27,940 --> 00:33:31,500 It wasn't just numbers and charts. It was insight, storytelling and 532 00:33:31,500 --> 00:33:35,060 energy in motion. This live taping was a highlight 533 00:33:35,060 --> 00:33:38,820 of. A highlight of a convention that proved the 534 00:33:38,820 --> 00:33:42,140 future of Canada's economy. Sounds pretty good in 535 00:33:42,140 --> 00:33:45,980 podcast form. As a Canadian, I'm 536 00:33:45,980 --> 00:33:49,140 happy to see that they're actually bringing it into a government 537 00:33:50,260 --> 00:33:52,840 event. I think this is great. 538 00:33:54,200 --> 00:33:57,960 Again, it's showing the power of podcasting because they're having a live podcast, they brought 539 00:33:57,960 --> 00:34:01,800 podcasts, they're realizing that podcasting is in the future and they're not 540 00:34:01,800 --> 00:34:05,640 going against it. This, I, I 541 00:34:05,640 --> 00:34:09,280 have only great words for this. Like, this is again another proof of 542 00:34:09,280 --> 00:34:12,600 concept that if a big bit, not only big business, government, 543 00:34:13,000 --> 00:34:16,760 a major government is looking in using podcasting. 544 00:34:17,160 --> 00:34:20,880 It's only showing you that and cementing that that podcasting 545 00:34:20,880 --> 00:34:23,160 is here to stay. It's not going anywhere. 546 00:34:25,480 --> 00:34:28,880 Yeah, I'm looking forward to it. I'm probably going to check out the live episode 547 00:34:28,880 --> 00:34:32,520 to see what it sounds like, how they did it and how well it went. 548 00:34:33,560 --> 00:34:37,280 Again, yay Canada for doing it. I want to see it 549 00:34:37,280 --> 00:34:40,440 because it is growing. We are do. I think we doubled 550 00:34:40,760 --> 00:34:43,560 podcast listeners or at least listening percentage 551 00:34:44,480 --> 00:34:48,240 and knowledge of podcasting over the last year. So we're still in those 552 00:34:48,240 --> 00:34:51,200 growth. We're going to be stabling off soon because you can't 553 00:34:52,560 --> 00:34:56,280 sustain that type of growth long term. But yeah, I'm, I'm all 554 00:34:56,280 --> 00:35:00,079 for it. Yeah. You have a captive audience who's concerned about the future 555 00:35:00,079 --> 00:35:03,920 of Canada. You're having a podcast about the future of Canada. You couldn't 556 00:35:03,920 --> 00:35:07,040 blend two better audiences and content together 557 00:35:07,440 --> 00:35:10,700 than having a live show. And imagine you're an 558 00:35:10,700 --> 00:35:14,540 attendee. You know, these attendees at these conferences are starting to 559 00:35:14,540 --> 00:35:18,020 get excited when they see it. You know, 3pm we're going to have a live 560 00:35:18,020 --> 00:35:21,620 podcast called, you know, Canada's Economy Explained. And it's. 561 00:35:21,620 --> 00:35:25,380 That's probably some of the thought leaders in that area. It's people 562 00:35:25,380 --> 00:35:28,180 that people look up to who are attending that event and they're going to hear 563 00:35:28,500 --> 00:35:32,060 how they think and speak in real time and how they're 564 00:35:32,060 --> 00:35:34,900 addressing some of the future problems that Canada may face 565 00:35:36,430 --> 00:35:38,990 or some of the growth ideas. Yeah, 566 00:35:40,350 --> 00:35:43,950 I love it. Nice. Well, let's do one 567 00:35:43,950 --> 00:35:47,790 more story. The podcast the Rama takes over Fringe 568 00:35:47,790 --> 00:35:51,190 Fest. This Comes to us from food about town. It was 569 00:35:51,190 --> 00:35:54,590 podcast pandemonium at the 2025 Rochester 570 00:35:54,590 --> 00:35:56,910 Fringe Festival where Paulie 571 00:35:59,710 --> 00:36:02,590 Amo Guglielmo Guglielamo, 572 00:36:03,540 --> 00:36:07,380 you did it better than me. The Paulie Guglielma show hosted a podcast, 573 00:36:07,380 --> 00:36:10,900 a Rama live in front of a buzzing audience. The hour long 574 00:36:10,900 --> 00:36:14,660 mashup brought together the luchador podcast network's best 575 00:36:14,660 --> 00:36:18,500 voices including Matt Austin and Chris Lindstrom, 576 00:36:18,660 --> 00:36:22,300 Emily Hennessy lynch from It's a Lot and Mike 577 00:36:22,300 --> 00:36:25,940 Huntone from Punches and Popcorn. The crew dove into 578 00:36:25,940 --> 00:36:29,660 hilarious rankings debates and behind the scenes stories that had the crowd 579 00:36:29,660 --> 00:36:33,150 laughing from start to finish. From martial art 580 00:36:33,150 --> 00:36:36,870 movies madness to foodie fun, this live recording 581 00:36:36,870 --> 00:36:40,350 showed exactly why Rochester podcast scene is thriving. 582 00:36:40,830 --> 00:36:44,510 Full of creativity, community and a whole lot of personality. 583 00:36:44,670 --> 00:36:47,550 Now these are the, the types of events I go crazy for. 584 00:36:48,190 --> 00:36:51,870 It's, you know, there's the reason I, there's no 585 00:36:52,510 --> 00:36:56,110 rules when you get into an event like this. There's a live event 586 00:36:56,190 --> 00:36:59,710 happening. You bring it in a food podcast or they're talking 587 00:36:59,710 --> 00:37:03,430 chaos and it's just, you can have one of the best nights of your 588 00:37:03,430 --> 00:37:06,190 life when these couple things come together like this. 589 00:37:07,470 --> 00:37:11,310 I love it. You're, you're bringing food, which, let's be honest, who doesn't 590 00:37:11,310 --> 00:37:14,430 love food? You're bringing community together, 591 00:37:14,830 --> 00:37:18,590 people having fun together and you're bringing podcasting together all together. 592 00:37:19,870 --> 00:37:23,390 Listen again. It's proving that live events are important 593 00:37:23,620 --> 00:37:27,340 for podcasters. We're moving towards that. More and more people are going to be part 594 00:37:27,340 --> 00:37:31,060 of that live. Everybody wants to be part of a live audience. You see it 595 00:37:31,060 --> 00:37:34,180 with Kimball, you see it with all the late night talk shows and even 596 00:37:34,660 --> 00:37:38,420 shows that allow a live audience. You know, back when we were growing up, 597 00:37:38,420 --> 00:37:42,140 MTV had those like IRL and, and stuff like 598 00:37:42,140 --> 00:37:45,900 that with a live audience. Live audiences are where it's at. So the 599 00:37:45,900 --> 00:37:49,700 more you do things like this, proving podcasting is so 600 00:37:49,700 --> 00:37:53,150 important to these events, the more you're going to see. So if you're a 601 00:37:53,150 --> 00:37:56,790 podcaster that has a niche that you think will work with an 602 00:37:56,790 --> 00:38:00,310 upcoming event, Community, community event or 603 00:38:00,710 --> 00:38:04,550 a food about town or something like that that your, your city puts on, 604 00:38:04,550 --> 00:38:08,390 reach out and see if there's a possibility that you can collaborate with them. I 605 00:38:08,390 --> 00:38:11,830 know Just for Laughs, a huge thing in Montreal every year 606 00:38:11,990 --> 00:38:14,950 they do have, because Netflix has their 607 00:38:15,270 --> 00:38:18,790 comedic shows that they put on. They do film 608 00:38:18,790 --> 00:38:22,420 some live episodes with podcasters in the 609 00:38:22,420 --> 00:38:26,060 audience or with. And live podcasts as well during the Just for Laughs. 610 00:38:26,140 --> 00:38:29,660 So it's coming. You just need to reach out and do the legwork. 611 00:38:30,380 --> 00:38:34,100 No one's going to come ask you to be bring your podcast on to 612 00:38:34,100 --> 00:38:36,980 their show. You need to go out and reach out and talk to them. And 613 00:38:36,980 --> 00:38:40,820 I think this is another example where you can do it. Yeah. And 614 00:38:40,820 --> 00:38:44,460 if you haven't done it, get those reps in. It's okay to say, hey, 615 00:38:44,460 --> 00:38:47,380 I love what you're doing. I want to be a part of it somehow. Maybe 616 00:38:47,380 --> 00:38:50,880 you're a volunteer this year, but next year you get your show on, or 617 00:38:50,960 --> 00:38:54,680 maybe there's events in between that you can work together with those hosts 618 00:38:54,680 --> 00:38:58,400 of those events. There is opportunity for your podcast 619 00:38:58,400 --> 00:39:01,680 to be a part of the community, to be a part of local events, especially 620 00:39:01,680 --> 00:39:04,720 events in your niche. But you got to take the first step. You got to 621 00:39:04,720 --> 00:39:08,560 do the legwork. You got to start getting that in motion. And 622 00:39:09,040 --> 00:39:12,720 you'll just, you will see the benefits of going live. When you're 623 00:39:12,720 --> 00:39:16,370 podcasting, it's. It's a whole different game. And 624 00:39:16,370 --> 00:39:20,170 it's 10 times more rewarding. Oh, yeah, it's a hundred 625 00:39:20,170 --> 00:39:23,890 times more rewarding going live because you get to actually connect and talk 626 00:39:23,890 --> 00:39:27,450 with your audience. You have the ability to, you 627 00:39:27,450 --> 00:39:31,290 know, they're able to say, hey, I love this episode. And 628 00:39:31,290 --> 00:39:34,930 you actually can get feedback from live humans afterwards. You 629 00:39:34,930 --> 00:39:37,650 know, like, hey, what do you like about the show? What do you, what would 630 00:39:37,650 --> 00:39:40,930 you like to see improved? How can I make the show better for you? You 631 00:39:40,930 --> 00:39:44,440 have. Your audience is right there. But also you're providing 632 00:39:44,520 --> 00:39:48,320 value to the event because you're bringing people in. Because 633 00:39:48,320 --> 00:39:50,920 you already have an audience to 634 00:39:51,960 --> 00:39:55,760 intermingle with this event, you're potentially finding new audience members as 635 00:39:55,760 --> 00:39:59,317 well. I do shows for high fives. Let's go to piduti.com p 636 00:39:59,380 --> 00:40:02,920 o d u t y. We've got t shirts, $10. 637 00:40:03,480 --> 00:40:07,160 Get your pdutty shirts, four colors, five sizes. While 638 00:40:07,160 --> 00:40:10,880 they're available. We have some upcoming shows. We got the 639 00:40:10,880 --> 00:40:14,600 Pittsburgh podcast meetup November 1st. We are now live streaming the 640 00:40:14,600 --> 00:40:18,040 Q and A portion. So how does this work? If you're in Pittsburgh, go to 641 00:40:18,040 --> 00:40:21,680 Padooti.com get your in theater ticket totally free. 642 00:40:21,920 --> 00:40:25,640 I'm buying sandwiches, sodas. We got snacks. We're going to 643 00:40:25,640 --> 00:40:29,240 hang out from 6 to 7, network with other podcasters in the 644 00:40:29,240 --> 00:40:32,960 Pittsburgh area. We're going to exchange business cards, contact 645 00:40:32,960 --> 00:40:36,670 information, and then at 7 o', clock, we're going to go through your most 646 00:40:36,670 --> 00:40:40,310 pressing podcast questions. So if you have just 647 00:40:40,310 --> 00:40:43,950 something that's been challenging you, you have, you just can't get over 648 00:40:43,950 --> 00:40:47,710 this one hurdle. You'll get my perspective. But you also get other 649 00:40:47,710 --> 00:40:51,550 audience members perspectives of how to handle that problem. So you 650 00:40:51,550 --> 00:40:55,030 can watch that with the virtual ticket@paduti.com 651 00:40:55,510 --> 00:40:59,350 it's totally free as well. From 7 to 8 we live stream the Q and 652 00:40:59,350 --> 00:41:03,030 A portion. You can watch it from anywhere. You can even ask your questions. We'd 653 00:41:03,030 --> 00:41:06,510 love to hear how you're doing in your neck of the woods. 654 00:41:06,990 --> 00:41:10,030 I remember they're great. The one I was at was fun, 655 00:41:10,990 --> 00:41:14,830 very intimate, a lot of fun. Make sure you show up because you go. 656 00:41:15,390 --> 00:41:19,030 I learned stuff as well. So I was giving a talk and I 657 00:41:19,030 --> 00:41:22,150 learned stuff. So you guys can learn so much if you come and I highly 658 00:41:22,150 --> 00:41:25,870 suggest you guys do go to it. Agreed. I learn 659 00:41:25,870 --> 00:41:28,510 something every week and if I don't. If we don't get your answer, we will 660 00:41:28,510 --> 00:41:31,840 find it by the time for the next event. 661 00:41:32,400 --> 00:41:36,080 We have Tamara coming in in a couple weeks now. It's coming 662 00:41:36,080 --> 00:41:39,880 up close. Almost her goal. This is her first time ever. Her goal 663 00:41:39,880 --> 00:41:43,600 was 10 tickets. She has hit her goal already. She 664 00:41:43,600 --> 00:41:47,360 is first time ever on stage. She's wrapping up season one, getting into 665 00:41:47,360 --> 00:41:51,080 season two. November 8th, 6pm it's going to be a lot of 666 00:41:51,080 --> 00:41:54,920 fun. Nailed it. The Motherhood Podcast. It's a live event. It's 667 00:41:54,920 --> 00:41:58,690 going to be a good time. And Phil alluded to this 668 00:41:58,690 --> 00:42:02,130 earlier, the Tarentum Holiday Spectacular. We're doing something similar here for 669 00:42:02,130 --> 00:42:05,730 tarantum businesses. We got some signups coming in already. If 670 00:42:05,730 --> 00:42:08,930 you're in the Tarentum area and a small business and want to be on stage 671 00:42:08,930 --> 00:42:12,490 for 10 minutes, we're going to live stream your business exclusively. 672 00:42:12,490 --> 00:42:16,010 We'll talk about what you do, what you sell, where you're at. We'll play video, 673 00:42:16,010 --> 00:42:19,370 photos, whatever you want to do which you're 10 minutes on stage. There's no cost 674 00:42:19,610 --> 00:42:23,450 to Tarentum businesses. We're also looking for sponsors and volunteers. 675 00:42:24,030 --> 00:42:27,750 Head over to the website to get those to 676 00:42:27,750 --> 00:42:31,590 sign up. There's a sign up form on there. And the humorous podcast. Still teasing 677 00:42:31,590 --> 00:42:35,310 this one. This is a 2026 show that we booked coming up 678 00:42:35,310 --> 00:42:39,110 in the end of March. I believe. I always promised I'd put the date 679 00:42:39,110 --> 00:42:42,350 on there and I wouldn't be 680 00:42:43,470 --> 00:42:46,030 remiss. Is that the right word? Without. 681 00:42:47,870 --> 00:42:51,680 Without reintroducing our co host. Two weeks in a row. Phil 682 00:42:51,680 --> 00:42:55,040 Better. Now the most attended Poduty and the News. 683 00:42:55,680 --> 00:42:58,720 Co host Phil I'll let you send it off. 684 00:42:59,600 --> 00:43:03,120 Ladies and gentlemen, thank you for listening to Poduty and the News. With Jeff 685 00:43:03,120 --> 00:43:06,560 Rivella and Phil Better. I hope you've enjoyed this 686 00:43:06,560 --> 00:43:09,920 episode. If you're inclined to connect with the Podcast 687 00:43:09,920 --> 00:43:12,160 Mogul, make sure you check out his website, 688 00:43:12,320 --> 00:43:16,000 thepodcastmogul.com. you also can follow him on all 689 00:43:16,000 --> 00:43:19,850 social media by looking up the Podcast Mogul. We thank 690 00:43:19,850 --> 00:43:23,450 you so much for listening and make sure you have a feel better 691 00:43:23,450 --> 00:43:26,970 day. Feel better Live from the London 692 00:43:26,970 --> 00:43:30,450 dungeon with the chimney in the background. Is that like a Darth 693 00:43:30,450 --> 00:43:34,250 Vader on the back left? Yes. So I have. Oh, wait, I have two Darth. 694 00:43:34,250 --> 00:43:37,890 No, so. So I have Darth Vader. Yeah. So 695 00:43:37,890 --> 00:43:41,370 this one, this is Luke Skywalker that I got in 696 00:43:41,370 --> 00:43:45,210 Disney. And then over my other shoulder I have to move. Sorry, I'm not used 697 00:43:45,210 --> 00:43:48,910 to this. Then we have Darth Vader showing the Lego of 698 00:43:48,910 --> 00:43:52,390 Darth Vader showing up from A New Hope. And then the Darth 699 00:43:52,390 --> 00:43:54,590 Vader himself. And then I also have Grou 700 00:43:55,630 --> 00:43:59,310 Grogu and Groot Stuffies. 701 00:44:01,070 --> 00:44:04,670 My office is very, very business oriented, as you can tell. 702 00:44:04,829 --> 00:44:08,430 Yeah, that's right. All business. Let's go back to that theme. 703 00:44:08,430 --> 00:44:08,750 So. 704 00:44:14,550 --> 00:44:17,990 Around for Literary Night. From Main street 705 00:44:17,990 --> 00:44:21,590 dreams to Canada's Q2, we're 706 00:44:21,590 --> 00:44:25,310 diving deep into the week's podcast news and 707 00:44:25,310 --> 00:44:28,750 cables talking the Chambers taking a chance. Yeah, 708 00:44:28,750 --> 00:44:31,910 yeah, yeah. Defected at the Big romance. 709 00:44:32,470 --> 00:44:36,070 Now grab your seats. It's time to choose what 710 00:44:36,070 --> 00:44:39,830 turn and feel better on the loose. What? 711 00:44:39,920 --> 00:44:43,520 What time is it? What 712 00:44:43,600 --> 00:44:47,280 time is it? What? What 713 00:44:47,280 --> 00:44:49,360 time is it? Oh, 714 00:44:50,640 --> 00:44:53,040 it's time for 715 00:45:01,120 --> 00:45:03,920 the only live news podcast about 716 00:45:04,240 --> 00:45:06,010 podcasting from on the. 717 00:45:14,970 --> 00:45:18,650 One of my favorite parts of that song was 718 00:45:18,730 --> 00:45:22,250 not written by AI. I had to rewrite to work in Phil Better. 719 00:45:22,490 --> 00:45:25,770 And the line that I added was, we're turning feel better on the loose. 720 00:45:26,570 --> 00:45:28,730 Returning Phil Better on the loose. 721 00:45:30,330 --> 00:45:33,650 It was like, pull up a seat. No time to choose. And 722 00:45:34,130 --> 00:45:37,970 it doesn't rhyme with podcast mogul. So I was like, oh, we'll turn Feel better 723 00:45:37,970 --> 00:45:38,930 on the lose 724 00:45:41,570 --> 00:45:45,250 they can't all be the goose is loose 725 00:45:46,050 --> 00:45:46,930 drinking juice.