In this episode of the CRO Spotlight podcast, we sit down with Alexa Curtis, a dynamic entrepreneur who navigated the path from a teenage blogger to a media powerhouse. Alexa shares her journey of breaking into the industry with her fearless attitude, from pitching TV segments at a young age to landing a deal with Disney. She recounts her innovative approach to content creation, emphasizing the importance of seizing opportunities and taking bold risks to achieve success. Alexa's story is a testament to the power of hustle and resilience in the competitive media landscape.
As the conversation unfolds, Alexa opens up about a significant challenge she faced after a viral social media incident involving a marathon. She candidly discusses the impact of online backlash and the mental health struggles that ensued. Alexa's experience highlights the double-edged sword of social media, where rapid fame can quickly turn into widespread criticism. Through it all, Alexa remained steadfast, using the experience to refine her approach to personal branding and influence. Her insights provide valuable lessons for anyone navigating the complexities of building an online presence in today's digital age.
In the final segment, Alexa delves into her current ventures, including her company "Be Fearless," which empowers individuals and startups to build authentic personal brands. She offers practical advice on leveraging platforms like LinkedIn to establish credibility and connect with the right audience. Whether you're a CEO, a marketing leader, or an aspiring entrepreneur, Alexa's journey offers inspiration and actionable insights on how to cultivate a meaningful brand that resonates with your target market. Join us for an engaging discussion filled with wisdom and encouragement from a true trailblazer.
What is CRO Spotlight?
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Are you a CRO looking for insights and ideas from your peers? Are you a Revenue Leader with aspirations to become a Chief Revenue Officer? Are you a CEO looking to appoint a CRO to scale your business?
Welcome to the CRO Spotlight podcast, a weekly show featuring insights from Chief Revenue Officers, B2B Revenue Leaders and CEOs. Hosted by Warren Zenna, Founder and CEO of The CRO Collective, the show goes deep behind the scenes with the people who have been there, done that and have seen the results. The CRO Spotlight Podcast is an open, free-form conversation that digs into real issues that Revenue Leaders and CROs grapple with everyday.