The Katie Lance Podcast

If Facebook has felt confusing or like it’s not working the way it used to, this episode breaks down what’s actually working right now in 2026. You’ll learn how to shift from posting just to post into building real connections, why your personal profile matters more than ever, how short-form video is driving reach, and simple ways to create engagement without overthinking it. 

If you’re a real estate professional looking to simplify your Facebook strategy and stay consistent without the overwhelm, this episode is for you - and if you want to go deeper, you can grab the full training replay below. 

Links mentioned:
Facebook Training Replay
Join the #GetSocialSmart Academy
Academy login
Free resources
Connect on Facebook

What is The Katie Lance Podcast?

Welcome to my podcast! Some of you know me as a social media strategist, speaker, author or entrepreneur, but, like so many of us, I wear multiple other hats. In this podcast, I plan to share with you more about what makes me tick, my backstory, how I think about business, parenting and so much more. Of course this wouldn't be a Katie Lance podcast if we didn't talk about social media from time to time!