The Cash Flow Contractor

You may not know what a site map is or why it’s important now but after listening to this episode you sure will. A site map is all about the navigation and intentionality of your website. A good site map can transform the way you sell and approach customers, how you take them through a sales process, and ultimately how you convert them into real opportunities. To learn how to create an efficient site map to execute a website that’s an invaluable asset to your business, listen now.

Show Notes

  • 00:00 - Intro
  • 01:00 - What Is A Site Map?
  • 02:00 - Where Do I Start?
  • 03:00 - Step #1: Understand Your Business Objectives
  • 03:45 - Step #2: List Out Visitor Objectives
  • 06:00 - Step #3: Work On Your CTAs
  • 08:00 - Step #4: List Out All Potential Pages
  • 14:00 - Step #5: Creating The Perfect Navigation
  • 15:00 - Step #6: Writing Out Each Page’s Purpose
  • 16:00 - Step #7: Brainstorm Every Section
  • 17:45 - Outro


Quotable Moments

  • “A site map allows you to plan out your website and all of the pages and their purposes.” – Khalil
  • “A good website always starts with a site map.” – Khalil
  • “Start with your objectives and give examples - especially for your visitor objectives.” – Khalil
  • “Once you know your objectives, you know what your website needs to have.” – Khalil
  • “A Call To Action (CTA) is an action button on a website that makes me want to click. It’s a decision-level button that helps your visitors get started.” – Khalil
  • “Not everyone is ready to get started and that’s why you need to have transitional calls to action.” – Khalil
  • “You need to list out your foundation, action, ad, and education pages for your website that you can build on and update as you go.” – Khalil
  • “What’s nice is that a lot of your sections are repeatable throughout your website.” – Khalil
  • “Your sitemap is your north star for your website creation.” – Khalil


Resources



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What is The Cash Flow Contractor?

If you’re like most contractors we know, then you started your business because you’re passionate about and great at your craft. You also wanted to be your own boss. Owning a business has a lot of advantages, but also a lot of challenges.

We started this podcast to talk about things that matter to you as an owner, like business fundamentals, sales processes, marketing, leadership, and much more. Armed with knowledge, you’ll be able to reach your goals, whether that’s growth, getting your shop to run without you, or anything in between.