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With over 40 years in the nonprofit sector as a fundraising strategist and 7 years as the CFRE International Board Chair, Tom Berekoff has seen what separates organizations that thrive from those that slowly disappear. In this conversation, Graeme sits down with his longtime mentor and former board chair to unpack the frameworks that have shaped his thinking on fundraising, leadership, and organizational health.T
hey dig into Tom's core philosophy — from Impact, Outcomes & Change (IOC) as the true measure of nonprofit success, to why status quo is a death sentence, to what it really means for an organization to be "fit for speed" in 2026.
If you're an executive director, board member, or development leader, this one is full of hard-won wisdom that will challenge the way you think about strategy, fundraising, and what it means to fulfill your mission.
Tom's LinkedIn
Graeme's LinkedIn
tpb strategic counsel
Anthem Creative
hey dig into Tom's core philosophy — from Impact, Outcomes & Change (IOC) as the true measure of nonprofit success, to why status quo is a death sentence, to what it really means for an organization to be "fit for speed" in 2026.
If you're an executive director, board member, or development leader, this one is full of hard-won wisdom that will challenge the way you think about strategy, fundraising, and what it means to fulfill your mission.
Tom's LinkedIn
Graeme's LinkedIn
tpb strategic counsel
Anthem Creative
Creators and Guests
What is Amplify Good Podcast?
Welcome to the Amplify Good Podcast, brought to you by Anthem Creative. We’ve spent the last decade helping hundreds of nonprofits build stronger brands, launch engaging campaigns that raise millions, and navigate how to tell their story in a rapidly changing digital world.
In this podcast we share what we’ve learned along the way and feature conversations with expert guests on the leading edge of nonprofit marketing tackling topics like leadership, storytelling, exponential technology, strategy, fundraising, and how to navigate change to amplify impact and become more human.