The Ecommerce Insights Show

In this episode, we talk to Taylor Lagace to get his best advice for testing the waters with influencer marketing. This can be a polarizing topic, but Taylor did a great job helping us set realistic expectations and build a field-tested playbook to help you get started.

Show Notes

In this episode, we talk to Taylor Lagace, a Managing Partner at a fast-growing influencer marketing agency called Kynship.

We start off by talking about the polarizing nature of influencer marketing. Many people think that partnering with influencers is a great way to waste your marketing budget, while others have found it to be a fundamental source of traffic generation and conversions.

Taylor does a great job presenting a balanced case for why influencer marketing can be a great addition to your existing strategy, when it is done effectively. He also shares a ton of actionable advice for finding the right influencers to work with, setting up a test campaign to see if they are a good fit for your brand, and structuring a deal with the ones that you're interested in partnering with long-term.

This interview is packed with field-tested tactics and tool suggestions to help you stand up a high-functioning influencer marketing campaign in the next 90 days. So, if you're interested in a one-hour consulting session from one of the most notable experts in the space, you're going to want to make time for this episode.

Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)

The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.

What is The Ecommerce Insights Show?

Welcome to The Ecommerce Insights Show, brought to you by The Good!

This weekly podcast gives ecommerce leaders specific, actionable advice for accelerating the growth of their business without pulling their hair out or making sacrifices in other areas.

Our team of Conversion Rate Optimization (CRO) consultants has been helping global brands like Adobe, Xerox, and The Economist accelerate their growth for more than a decade – and now we’re leveraging all of those relationships and experiences to help you do the same.

Every Monday, one of our team members will get you started with a brief, actionable piece of CRO advice. You can implement these tactics right away to make your business 1% better every single week.

Every Thursday, we sit down with industry experts to go deep on a specific aspect of running a successful Ecommerce business. You’ll learn about things like how to run a successful ad campaign, how to produce more accurate revenue and inventory forecasts, how to deliver a world class customer experience, and so much more!

We’re just as committed to growing your business as you are, so if you’re sick of winging it and ready to start crushing it, roll up your sleeves and grab a notepad, because it’s time to get to work…