Gaining Perspective

The biggest recipients of the "great wealth transfer" aren't happy with their advisor. These investors – women and NextGen (GenX, millennial and Gen Z) prospects – seek a modern advisory relationship focused on a personal connection with an advisor who they can trust to understand their unique needs and help them achieve their financial and life goals.

According to McKinsey and Company’s research, an estimated $59 trillion will be passed down from baby boomers to their spouses and heirs in the next 40 years. By 2030, $30 trillion will be controlled by women.

With the great wealth transfer as the catalyst for change, advisors need to update their strategy and tactics to better connect with, retain and grow relationships with these clients who stand to inherit the bulk of the assets. Demographic shifts will drive the need for advisors to better understand how to connect with and support traditionally underrepresented groups.

Show Resources

Here is a link for more information about Lacy and Willow: https://www.trustwillow.com/

What is Gaining Perspective?

This podcast is hosted by Advisor Perspectives, one of the leading publications for financial advisors. Our podcast series brings you short interviews with top thought leaders in financial advice, planning, investments and economics. Each episode focuses on a specific issue facing financial advisors. Listeners will learn the key trends affecting the way they and their competitors operate and the steps advisors can take grow their practices and deliver better service to their clients.