The Admin Avenues Podcast

In this episode, Candice chats with Yvette Simpson, Founder of The Y Principle and winner of the 2025 AIOP Virtual Business Support Professional of the Year Award.

Yvette shares the story behind The Y Principle, how she built a virtual business founded on clarity, communication, and consistency, and what it takes to deliver exceptional results from anywhere in the world.

We explore:

• How the virtual support landscape has evolved
• The foundations of trust in remote client relationships
• The biggest challenges virtual professionals underestimate
• Advice on pricing, boundaries, and defining your value
• What operational excellence looks like in the virtual space
• The future of the VA/OBM profession as tech and AI evolve
• What’s next for The Y Principle

A must-listen for Virtual Assistants, OBMs, and anyone thinking about building a business in the online support space.

Learn more about Yvette at https://the-y-principle.com and connect with her on LinkedIn here: https://www.linkedin.com/in/yvette-simpson-b9795a4a.

What is The Admin Avenues Podcast?

Welcome to The Admin Avenues Podcast!

In each episode, I’ll be chatting with inspiring Australian admin professionals, expert advisors, and a few surprise guests you won’t want to miss.

No matter where your admin career has taken you, this is your space to learn, grow, and connect with the people shaping the future of our profession.

Expect real stories, practical insights, and expert advice to help you thrive, whether you're just starting out or leading at the top.
We’re also here to celebrate the Australian admin community, because admins are at the heart of every successful business.
Let’s shape the future of admin in Australia, one conversation at a time.

🎧 Subscribe now and don’t miss a moment. New episodes coming soon!
Visit adminavenues.com and follow us on LinkedIn and Instagram @adminavenues