Join Nate Matherson as he sits down with Anja Simic for the twelfth episode of the Optimize podcast. Anja Simic is currently the Director of Content Marketing at Deel, the all-in-one HR platform for global teams. She’s also a passionate advocate for remote work and leveling the playing field for diverse talents worldwide. Anja walks us through the process of building an all-star global remote-first content and SEO team. Throughout the conversation, Anja and Nate discuss roles like SEO Managers, Content Ops, Writers, and more. Beyond team formation, Anja gets tactical with strategies and tips for creating multi-language content, leveraging location-based SEO, and creating workflows for remote teams. Closing out the episode is our popular lightning round of questions! For more information please visit
www.positional.com, or email us at
podcast@positional.com.
Resources:Join Positional’s Private Beta Here:
www.positional.comCheck in with Nate on
LinkedIn &
TwitterCheck in with Anja on
LinkedIn &
TwitterWhat to Listen For:
02:09 Anja’s Background
05:49 How do you know when to invest in content?
07:27 Building an SEO and content marketing team
12:11 When to re-visit content and create content operations processes
15:23 Creating call-to-actions (CTAs) for each stage in the funnel
18:27 How increasing your content library impacts conversion rate for returning traffic
20:10 What does it mean to build authority in 2023?
22:48 Anja’s thoughts on AI and AI-generated content
27:40 Breaking down the role of a SEO Content Manager
29:57 How to set KPIs and Goals for content and SEO teams
33:36 Importance of cross-functional teams for SEO
36:19 Anja’s strategy for Deel’s Location-based SEO and content marketing
38:14 Anja’s tips for creating and managing multi-language content and SEO
40:24 Lightning Question Round