1 00:00:01,500 --> 00:00:04,800 Morgan Franklin: Welcome to Pod School. My name is Morgan, and I 2 00:00:04,800 --> 00:00:08,940 will be your instructor for this course. Our first lesson is 3 00:00:08,970 --> 00:00:14,460 using chatgpt for your podcast. I'll be walking you through four 4 00:00:14,460 --> 00:00:20,100 prompts and instructions on how to use chatgpt Every week in 5 00:00:20,100 --> 00:00:23,970 your podcast. So obviously, in this episode, we are going to be 6 00:00:23,970 --> 00:00:28,110 talking about chatgpt prompts, and they're going to be a little 7 00:00:28,110 --> 00:00:31,800 bit longer. So if you want to download the exact structure and 8 00:00:31,800 --> 00:00:35,820 prompts I use, all four of these prompts will be available for 9 00:00:35,820 --> 00:00:39,810 instant download in the episode description. During this class, 10 00:00:39,810 --> 00:00:43,680 we'll be covering how to use chatgpt to create episode topic 11 00:00:43,680 --> 00:00:48,720 ideas, Episode outlines, write blog posts for your episodes, 12 00:00:48,930 --> 00:00:53,010 and how to get social media content ideas from your 13 00:00:53,010 --> 00:00:57,270 transcripts. Hello and welcome to podcast for profit. My name 14 00:00:57,270 --> 00:01:00,900 is Morgan Franklin. I'm a Podcast Producer, strategist and 15 00:01:00,900 --> 00:01:05,610 educator. This podcast will help you create and grow a podcast 16 00:01:05,760 --> 00:01:09,750 that cuts through the noise of social media and speaks directly 17 00:01:09,750 --> 00:01:13,560 to your target audience. If you're ready to create a podcast 18 00:01:13,560 --> 00:01:16,530 that will align you with the experts in your industry, 19 00:01:16,590 --> 00:01:20,640 position yourself as a trusted leader and create another source 20 00:01:20,640 --> 00:01:24,240 of revenue for your business, you're in the right place. So 21 00:01:24,240 --> 00:01:27,060 before we hack the mainframe and I teach you how to save 22 00:01:27,090 --> 00:01:31,170 literally dozens of hours on your podcasting workflow, I want 23 00:01:31,170 --> 00:01:35,520 to go over a few of the basics of chatgpt and how it should be 24 00:01:35,520 --> 00:01:41,610 used. First of all, chatgpt is a large language model. That means 25 00:01:41,610 --> 00:01:44,520 that it uses artificial intelligence to scrape the 26 00:01:44,520 --> 00:01:48,690 internet, to find information and basically regurgitate it 27 00:01:48,690 --> 00:01:52,350 back to you. It's not built to think outside of the 28 00:01:52,350 --> 00:01:55,680 instructions you give it. That's why so many people get bad 29 00:01:55,680 --> 00:01:59,850 results when they try to use it. It can only go as far as you are 30 00:01:59,850 --> 00:02:03,060 directing it to go think about it kind of like a movie 31 00:02:03,060 --> 00:02:06,210 production. What do we need before we can start filming a 32 00:02:06,210 --> 00:02:10,170 movie? One of the first things is we need a script, or we need 33 00:02:10,170 --> 00:02:15,150 an idea for a screenplay. What will this movie be about that's 34 00:02:15,150 --> 00:02:17,670 going to help us to direct so many different areas that will 35 00:02:17,670 --> 00:02:21,480 need to be fleshed out before we can start filming this 36 00:02:21,480 --> 00:02:24,960 screenplay can tell us about the actors we need to hire, how to 37 00:02:24,960 --> 00:02:28,560 start building the sets, what we're looking for in a director 38 00:02:28,560 --> 00:02:31,800 and a producer and basically everything about the movie. We 39 00:02:31,800 --> 00:02:35,520 need to know our objective. And when I think about how chatgpt 40 00:02:35,550 --> 00:02:39,780 works, it's exactly the same thing. You have to build the 41 00:02:39,780 --> 00:02:45,060 world and the story, so that chatgpt knows how to execute the 42 00:02:45,060 --> 00:02:49,830 vision. If you never used chatgpt before, let's walk you 43 00:02:49,830 --> 00:02:53,400 through a few of the essential things you'll need to know. The 44 00:02:53,400 --> 00:02:58,560 first being, what does it cost? And how do you sign up? At the 45 00:02:58,560 --> 00:03:02,100 date of this recording, in September of 2024, you can get a 46 00:03:02,100 --> 00:03:05,550 chatgpt account completely for free. Yes, there are upgrade 47 00:03:05,550 --> 00:03:08,850 options, but you can use this system for free, and basically 48 00:03:08,850 --> 00:03:11,370 all you have to do is sign up with your email address. So go 49 00:03:11,370 --> 00:03:16,200 to chatgpt.com. Follow the prompts, and it should be no 50 00:03:16,200 --> 00:03:19,380 different than signing up for any other website. From there, 51 00:03:19,380 --> 00:03:22,080 you'll be directed to something that kind of looks like a search 52 00:03:22,080 --> 00:03:25,290 bar or a place that you would type and you know, that's 53 00:03:25,290 --> 00:03:28,590 basically it. That's what I mean when I say that you have to 54 00:03:28,590 --> 00:03:33,690 build the story and tell chatgpt what to do. It's basically just 55 00:03:33,720 --> 00:03:37,140 a search bar that you can ask or tell to complete a certain task. 56 00:03:37,140 --> 00:03:41,910 But it's how you use it that matters throughout this episode. 57 00:03:41,910 --> 00:03:45,360 When you hear me use the word prompt, I'm meaning this is what 58 00:03:45,360 --> 00:03:49,950 you're going to type into that query bar or chat on the chat 59 00:03:49,950 --> 00:03:52,860 GPT website. And I know that this might sound a little bit 60 00:03:52,860 --> 00:03:54,960 complicated right now, but I promise that once you start 61 00:03:54,960 --> 00:03:58,170 using it, it is so incredibly easy. It is just like typing 62 00:03:58,170 --> 00:04:01,830 anything into your Google search bar. So let's get started with 63 00:04:01,830 --> 00:04:06,150 our first prompt. This is going to be for episode topic ideas. 64 00:04:06,240 --> 00:04:10,080 Like I said, we're gonna go to chatgpt.com, we're gonna log in, 65 00:04:10,080 --> 00:04:14,040 and there you will have a place to start typing things. So this 66 00:04:14,040 --> 00:04:18,600 is what I want you to say, hi, chatgpt, please work as a 67 00:04:18,600 --> 00:04:23,220 Podcast Producer and help me come up with 20 ideas for 68 00:04:23,220 --> 00:04:27,720 podcast episodes for my podcast. Insert podcast name here. My 69 00:04:27,720 --> 00:04:30,930 podcast is about, and this is where you're going to insert 70 00:04:30,930 --> 00:04:35,130 generally what your podcast is about. My podcast is for, and 71 00:04:35,130 --> 00:04:36,900 this is where I would break it down a little bit more into 72 00:04:36,900 --> 00:04:41,070 demographics, like men, women, both age, age range that are 73 00:04:41,070 --> 00:04:44,430 interested in. Then you will put what your listener is interested 74 00:04:44,430 --> 00:04:48,390 in, the mission of my podcast is. And then you'll go ahead and 75 00:04:48,390 --> 00:04:51,960 put in the mission of your podcast normally I'd like my 76 00:04:51,960 --> 00:04:56,040 episodes to be, and then insert the length of a typical episode 77 00:04:56,040 --> 00:05:00,210 for you. What are 20 episode ideas you think my. Audience 78 00:05:00,210 --> 00:05:03,570 would enjoy. If you have any other questions for me, please 79 00:05:03,570 --> 00:05:08,190 feel free to ask Thank you. I love this prompt because 80 00:05:08,220 --> 00:05:11,670 thinking of good episode ideas can be one of the most annoying 81 00:05:11,670 --> 00:05:15,120 parts of being a podcaster. There's always another week and 82 00:05:15,120 --> 00:05:17,520 another idea that you have to come up with, and this can 83 00:05:17,520 --> 00:05:21,150 relieve so much of that burden and overwhelm that you feel when 84 00:05:21,150 --> 00:05:23,610 you're trying to think of new topics. So let me point out a 85 00:05:23,610 --> 00:05:26,220 few of the things about this prompt that make it really 86 00:05:26,220 --> 00:05:30,840 special. This is why setting the scene for chatgpt is so 87 00:05:30,840 --> 00:05:33,450 important, and you might want to take it a step further by 88 00:05:33,450 --> 00:05:37,260 telling it about yourself, or yourself and your co hosts. 89 00:05:37,620 --> 00:05:41,970 Chatgpt only knows what you tell it, and, of course, what it can 90 00:05:41,970 --> 00:05:46,470 find online. So make sure to make the time to tell it about 91 00:05:46,470 --> 00:05:49,980 your target audience. Tell it the mission of your show and any 92 00:05:49,980 --> 00:05:53,760 information that you can give. Give it and always ask if 93 00:05:53,790 --> 00:05:58,050 chatgpt has any questions for you or questions that could 94 00:05:58,080 --> 00:06:02,790 improve the answer it gives you. If I'm looking for five really 95 00:06:02,790 --> 00:06:06,720 high quality ideas, I'm gonna ask it for 20, because I found 96 00:06:06,720 --> 00:06:10,020 that most of the time, the chat will think of an episode idea 97 00:06:10,020 --> 00:06:13,260 that I've maybe already done, or ones that I don't wanna do. So 98 00:06:13,260 --> 00:06:15,480 make sure that you're giving yourself options when you're 99 00:06:15,510 --> 00:06:19,590 asking it to complete a task for you. Again, this template and 100 00:06:19,590 --> 00:06:22,440 prompt, as I've read it to you just now, will be available for 101 00:06:22,440 --> 00:06:25,380 a free download in the episode description, so make sure that 102 00:06:25,380 --> 00:06:28,020 you pick it up so that you can just copy and paste it right 103 00:06:28,020 --> 00:06:32,790 into chat. GBT, the next prompt is how to create a podcast 104 00:06:32,790 --> 00:06:36,870 episode outline. I use this every single week, multiple 105 00:06:36,870 --> 00:06:39,810 times a week, and I'm gonna give you the tip that has changed the 106 00:06:39,810 --> 00:06:43,650 way that I outline episodes for the other podcasters that I work 107 00:06:43,650 --> 00:06:47,250 with. Keep in mind, as we go through this it will depend a 108 00:06:47,250 --> 00:06:50,670 lot on the way that you like to outline your podcast episodes, 109 00:06:50,790 --> 00:06:54,000 and how many hosts you have and what you're trying to cover in 110 00:06:54,000 --> 00:06:57,210 every episode. So take this template and customize it to 111 00:06:57,210 --> 00:07:01,050 your own needs, but this is what I'd start with to give you a 112 00:07:01,050 --> 00:07:06,330 good outline for a podcast episode. Hi, chatgpt, please 113 00:07:06,330 --> 00:07:10,320 work as a Podcast Producer and help me to create an outline for 114 00:07:10,320 --> 00:07:14,490 this podcast episode. The episode title will be, insert 115 00:07:14,490 --> 00:07:18,480 episode title here. The main objective I want the audience to 116 00:07:18,480 --> 00:07:24,030 take away from this episode is, insert objective here, my normal 117 00:07:24,030 --> 00:07:28,770 episode length is, insert average episode length here, my 118 00:07:28,770 --> 00:07:32,490 podcast is four and so talk about your demographics, men, 119 00:07:32,490 --> 00:07:37,350 women, both age, age range that are interested in. Insert what 120 00:07:37,350 --> 00:07:42,000 your listeners are interested in here. This podcast has one host, 121 00:07:42,000 --> 00:07:45,930 two host, a panel of guests, whatever it may be, I'd like you 122 00:07:45,930 --> 00:07:50,310 to break this episode into three sections. From those three 123 00:07:50,310 --> 00:07:54,570 sections ask me 10 questions that will help move the 124 00:07:54,570 --> 00:07:59,100 conversation along and express my objective as stated before, 125 00:07:59,340 --> 00:08:03,600 please note the tone of my podcast is, and then tell it a 126 00:08:03,600 --> 00:08:07,440 little bit about the tone of your podcast. Is this funny? Is 127 00:08:07,440 --> 00:08:10,590 it supposed to be, you know, kind of research oriented? What 128 00:08:10,590 --> 00:08:14,610 is the tone of this podcast? If you have any questions for me 129 00:08:14,610 --> 00:08:17,730 about the podcast episode or other information you need to 130 00:08:17,730 --> 00:08:22,470 know ask before you get started, thank you. Okay, so the big 131 00:08:22,470 --> 00:08:25,770 change that has helped me so much as a Podcast Producer and 132 00:08:25,770 --> 00:08:30,330 in my own show is having it ask me questions to answer as it 133 00:08:30,330 --> 00:08:34,980 pertains to the episode. This is so incredible, and it will help 134 00:08:34,980 --> 00:08:38,580 you to think of information that you might not have before. 135 00:08:39,240 --> 00:08:43,200 Having a well outlined episode is going to help your podcast 136 00:08:43,230 --> 00:08:46,710 more than anything else. So take the time to start making 137 00:08:46,740 --> 00:08:49,530 outlines for your episodes and to make sure that you're hitting 138 00:08:49,530 --> 00:08:52,320 every point that you want to talk about, you're keeping the 139 00:08:52,320 --> 00:08:55,980 information organized for the listeners. The next prompt is, 140 00:08:55,980 --> 00:08:59,550 and again, I use this every single week. It is the literal 141 00:08:59,550 --> 00:09:04,170 prompt that I use is how to make blog posts for every episode. 142 00:09:04,530 --> 00:09:09,360 Writing blog posts is a pain in the neck, but it is so necessary 143 00:09:09,360 --> 00:09:12,030 if you are trying to rank on Google or any other search 144 00:09:12,030 --> 00:09:16,200 engine. So make it easier on yourself by using a prompt and 145 00:09:16,200 --> 00:09:20,310 using your transcript to help you write a blog. And when I say 146 00:09:20,310 --> 00:09:24,210 a blog, I am not meaning your episode description. These are 147 00:09:24,210 --> 00:09:27,210 two different things, and this is a question that I get all the 148 00:09:27,210 --> 00:09:29,850 time, so I'm going to just go ahead and address it quickly. A 149 00:09:29,850 --> 00:09:34,560 blog for a podcast episode is a free standing piece of content 150 00:09:34,560 --> 00:09:39,300 on your website that's for one specific episode. It can contain 151 00:09:39,360 --> 00:09:42,810 other media associated with the episode or links where you can 152 00:09:42,810 --> 00:09:47,100 listen to it, but it is a piece of content on its own. An 153 00:09:47,100 --> 00:09:50,280 episode description is what you can see when you're listening to 154 00:09:50,280 --> 00:09:53,520 an episode. So that's what's popping up on the episode for 155 00:09:53,520 --> 00:09:56,760 Apple podcasts or Spotify, or wherever you're listening to the 156 00:09:56,760 --> 00:09:59,460 podcast. Currently, there's nowhere else that you have to go 157 00:09:59,460 --> 00:10:03,720 you. Okay, so let's use chatgpt to help us write a search engine 158 00:10:03,750 --> 00:10:07,530 optimized blog post for our website about this episode. This 159 00:10:07,530 --> 00:10:11,760 is the one that I use for every single episode. Hi, chatgpt, 160 00:10:11,880 --> 00:10:17,220 please work as a copywriting and SEO expert to write a blog post 161 00:10:17,220 --> 00:10:22,200 about my podcast episode, your job is to create an SEO 162 00:10:22,200 --> 00:10:27,000 optimized blog post as me use your name or names here with a 163 00:10:27,000 --> 00:10:31,560 friendly, professional tone and no Yap as you read the 164 00:10:31,560 --> 00:10:35,580 transcript, please take note of the way I speak and make this 165 00:10:35,580 --> 00:10:39,720 blog sound as much like me as possible. This blog should have 166 00:10:39,750 --> 00:10:46,230 proper SEO optimized h1, h2, and be a good blog for anyone that 167 00:10:46,230 --> 00:10:49,410 wants to read it as an accompaniment to the podcast 168 00:10:49,410 --> 00:10:53,130 episode itself. The SEO optimization should be focused 169 00:10:53,130 --> 00:10:56,460 on, and this is where you're going to enter your specific 170 00:10:56,490 --> 00:10:59,940 keywords that you're trying to rank for for your podcast. So if 171 00:10:59,940 --> 00:11:04,740 you have a podcast about baking. It would be baking, DIY, Baking, 172 00:11:04,860 --> 00:11:07,560 baking, cakes, whatever that might be. You get what I'm 173 00:11:07,560 --> 00:11:12,150 saying. This should be easy to scan and actionable with step by 174 00:11:12,150 --> 00:11:15,540 step directions where appropriate. Please read and 175 00:11:15,540 --> 00:11:19,650 take a moment to reflect on the full transcript in its entirety 176 00:11:19,770 --> 00:11:25,350 before answering the topic of the blog slash podcast is and 177 00:11:25,350 --> 00:11:29,850 you will insert your topic here. The transcript of this episode 178 00:11:29,850 --> 00:11:34,020 is here. Over the years, I have tried so many prompts for 179 00:11:34,020 --> 00:11:37,410 writing blogs that don't totally suck, and this is the best one 180 00:11:37,410 --> 00:11:40,320 that I've come up with so far. You will have to tweak a few 181 00:11:40,320 --> 00:11:43,710 things, but it will give you a blog post that is actually 182 00:11:43,710 --> 00:11:46,830 readable and provides good information for the person 183 00:11:46,830 --> 00:11:49,590 reading. And that should always be your main objective. When 184 00:11:49,590 --> 00:11:52,920 you're creating content online, don't just make a bunch of junk 185 00:11:52,920 --> 00:11:56,730 content through chatgpt and put it out there. No one will want 186 00:11:56,730 --> 00:11:59,970 to read it. No one will find value in it. And that is not 187 00:11:59,970 --> 00:12:02,460 what you are trying to accomplish here, if you don't 188 00:12:02,460 --> 00:12:05,100 have a transcript of your episode, you can use a service 189 00:12:05,100 --> 00:12:09,240 like otter.ai to transcribe the episode, or you can upload it to 190 00:12:09,240 --> 00:12:12,930 YouTube and copy and paste that transcription for free. And let 191 00:12:12,930 --> 00:12:15,510 me just say, if you aren't taking the time to blog your 192 00:12:15,510 --> 00:12:18,570 episodes now because you think it's too much work, I totally 193 00:12:18,570 --> 00:12:22,500 understand that blog writing was actually the first professional 194 00:12:22,500 --> 00:12:25,860 marketing job that I had out of university, and it's not fun, 195 00:12:25,980 --> 00:12:29,400 but this makes it so much easier, and it comes out 196 00:12:29,400 --> 00:12:32,910 perfectly done for you. So just take the five minutes that it 197 00:12:32,910 --> 00:12:37,230 takes to make a blog post so that you can actually be ranking 198 00:12:37,230 --> 00:12:41,850 on search engines. All right. So our last prompt is how to make 199 00:12:41,850 --> 00:12:46,470 content and get content ideas out of your transcript. There is 200 00:12:46,470 --> 00:12:50,580 absolutely nothing worse than having an episode and working so 201 00:12:50,580 --> 00:12:53,460 hard on it and realizing that you have no clue how to promote 202 00:12:53,460 --> 00:12:56,400 this episode and you don't even have the energy to do it if you 203 00:12:56,400 --> 00:13:00,330 actually did. So let's have chatgpt Help us out. This is 204 00:13:00,330 --> 00:13:05,220 what you're going to tell. Chatgpt, hi, chatgpt, please 205 00:13:05,220 --> 00:13:09,150 work as a digital marketing expert and help me to come up 206 00:13:09,150 --> 00:13:13,410 with 10 ideas to promote the podcast episode I'm airing this 207 00:13:13,410 --> 00:13:17,280 week on social media. The social media platforms I use the most 208 00:13:17,280 --> 00:13:22,110 often are insert platforms here. The podcast episode I'm airing 209 00:13:22,110 --> 00:13:27,120 this week is about insert subject here, my podcast is 210 00:13:27,150 --> 00:13:32,340 about insert generally what your podcast is about. My podcast is 211 00:13:32,340 --> 00:13:37,020 for enter your demographics that are interested in, and insert 212 00:13:37,050 --> 00:13:40,170 what your listeners are interested in. The mission of my 213 00:13:40,170 --> 00:13:44,580 podcast is to insert mission here. I'd like these to be 214 00:13:44,580 --> 00:13:48,630 content ideas for so short form content, graphics, tweets, 215 00:13:48,630 --> 00:13:51,810 whatever you like to use. Make sure that you put it in here and 216 00:13:51,810 --> 00:13:56,430 let chatgpt know. Please let me know if you have any questions 217 00:13:56,430 --> 00:14:00,000 for me that could make these posts better. Here's the 218 00:14:00,000 --> 00:14:03,810 transcript for the episode, please read the full transcript 219 00:14:03,810 --> 00:14:07,200 before responding, and then go ahead and insert your transcript 220 00:14:07,200 --> 00:14:11,910 below. This is a game changer for me, especially when I'm 221 00:14:11,910 --> 00:14:15,060 feeling really tired or I just don't want to be on social 222 00:14:15,060 --> 00:14:21,180 media. This prompt has saved me so many times. Truly, chatgpt 223 00:14:21,210 --> 00:14:24,900 can be used to help with so many parts of podcasting and 224 00:14:24,900 --> 00:14:28,530 promoting your podcast and making money podcasting. If you 225 00:14:28,530 --> 00:14:33,510 want more episodes about how to use chatgpt for your podcast, 226 00:14:33,630 --> 00:14:37,380 please let me know. And before we wrap up, I just want to say 227 00:14:37,380 --> 00:14:41,520 I'm so proud of you for taking the time to learn about AI 228 00:14:41,520 --> 00:14:45,420 systems, learn about how to use chatgpt and AI for your podcast, 229 00:14:45,420 --> 00:14:50,310 because I truly believe that AI is not going to replace us, but 230 00:14:50,310 --> 00:14:55,410 people who use AI will. So if you want to be ahead of the 231 00:14:55,410 --> 00:14:59,700 curve, and like I said, making a blog post for every episode for. 232 00:14:59,850 --> 00:15:04,350 Having well laid out episodes doing these things to raise the 233 00:15:04,350 --> 00:15:08,190 bar, because eventually everyone is going to be doing this. So if 234 00:15:08,190 --> 00:15:11,610 you are not doing it, you are going to be left behind. So I 235 00:15:11,610 --> 00:15:15,660 just want to say I'm so proud of you for taking the initiative to 236 00:15:15,660 --> 00:15:19,080 go ahead and be ahead of the curve, instead of being left 237 00:15:19,080 --> 00:15:23,640 behind. If you need help building personalized chatgpt 238 00:15:23,640 --> 00:15:27,090 prompts for you or your team that you can use over and over 239 00:15:27,090 --> 00:15:30,600 and over again, go ahead and send me an email at Morgan, at 240 00:15:30,600 --> 00:15:34,950 morganfranklin, dot media, I would be happy to help again. 241 00:15:34,980 --> 00:15:38,400 All the prompts used today are linked in both the episode 242 00:15:38,400 --> 00:15:42,960 description and the blog post for this episode, you can access 243 00:15:42,960 --> 00:15:49,080 both below, remember, test, tweak and use chatgpt as a tool 244 00:15:49,350 --> 00:15:54,840 and not a crutch. And as always, I can't wait to listen to your 245 00:15:54,840 --> 00:15:58,350 podcast. Hey, thank you so much for joining me on this episode. 246 00:15:58,440 --> 00:16:01,350 If you enjoyed the podcast and you'd like to hear more episodes 247 00:16:01,350 --> 00:16:04,230 like this one. Go ahead and subscribe to the show. New 248 00:16:04,230 --> 00:16:07,110 episodes air every Monday morning, and if you found this 249 00:16:07,110 --> 00:16:09,930 episode valuable and you want to help other business owners and 250 00:16:09,930 --> 00:16:12,930 podcasters, will you leave me a five star review. It helps the 251 00:16:12,930 --> 00:16:16,320 show rank higher in the charts and brings more entrepreneurs 252 00:16:16,320 --> 00:16:19,590 the information they need to start making money on their 253 00:16:19,590 --> 00:16:20,520 podcast.