Morgan Franklin: Welcome to Pod School. My name is Morgan, and I
will be your instructor for this course. Our first lesson is
using chatgpt for your podcast. I'll be walking you through four
prompts and instructions on how to use chatgpt Every week in
your podcast. So obviously, in this episode, we are going to be
talking about chatgpt prompts, and they're going to be a little
bit longer. So if you want to download the exact structure and
prompts I use, all four of these prompts will be available for
instant download in the episode description. During this class,
we'll be covering how to use chatgpt to create episode topic
ideas, Episode outlines, write blog posts for your episodes,
and how to get social media content ideas from your
transcripts. Hello and welcome to podcast for profit. My name
is Morgan Franklin. I'm a Podcast Producer, strategist and
educator. This podcast will help you create and grow a podcast
that cuts through the noise of social media and speaks directly
to your target audience. If you're ready to create a podcast
that will align you with the experts in your industry,
position yourself as a trusted leader and create another source
of revenue for your business, you're in the right place. So
before we hack the mainframe and I teach you how to save
literally dozens of hours on your podcasting workflow, I want
to go over a few of the basics of chatgpt and how it should be
used. First of all, chatgpt is a large language model. That means
that it uses artificial intelligence to scrape the
internet, to find information and basically regurgitate it
back to you. It's not built to think outside of the
instructions you give it. That's why so many people get bad
results when they try to use it. It can only go as far as you are
directing it to go think about it kind of like a movie
production. What do we need before we can start filming a
movie? One of the first things is we need a script, or we need
an idea for a screenplay. What will this movie be about that's
going to help us to direct so many different areas that will
need to be fleshed out before we can start filming this
screenplay can tell us about the actors we need to hire, how to
start building the sets, what we're looking for in a director
and a producer and basically everything about the movie. We
need to know our objective. And when I think about how chatgpt
works, it's exactly the same thing. You have to build the
world and the story, so that chatgpt knows how to execute the
vision. If you never used chatgpt before, let's walk you
through a few of the essential things you'll need to know. The
first being, what does it cost? And how do you sign up? At the
date of this recording, in September of 2024, you can get a
chatgpt account completely for free. Yes, there are upgrade
options, but you can use this system for free, and basically
all you have to do is sign up with your email address. So go
to chatgpt.com. Follow the prompts, and it should be no
different than signing up for any other website. From there,
you'll be directed to something that kind of looks like a search
bar or a place that you would type and you know, that's
basically it. That's what I mean when I say that you have to
build the story and tell chatgpt what to do. It's basically just
a search bar that you can ask or tell to complete a certain task.
But it's how you use it that matters throughout this episode.
When you hear me use the word prompt, I'm meaning this is what
you're going to type into that query bar or chat on the chat
GPT website. And I know that this might sound a little bit
complicated right now, but I promise that once you start
using it, it is so incredibly easy. It is just like typing
anything into your Google search bar. So let's get started with
our first prompt. This is going to be for episode topic ideas.
Like I said, we're gonna go to chatgpt.com, we're gonna log in,
and there you will have a place to start typing things. So this
is what I want you to say, hi, chatgpt, please work as a
Podcast Producer and help me come up with 20 ideas for
podcast episodes for my podcast. Insert podcast name here. My
podcast is about, and this is where you're going to insert
generally what your podcast is about. My podcast is for, and
this is where I would break it down a little bit more into
demographics, like men, women, both age, age range that are
interested in. Then you will put what your listener is interested
in, the mission of my podcast is. And then you'll go ahead and
put in the mission of your podcast normally I'd like my
episodes to be, and then insert the length of a typical episode
for you. What are 20 episode ideas you think my. Audience
would enjoy. If you have any other questions for me, please
feel free to ask Thank you. I love this prompt because
thinking of good episode ideas can be one of the most annoying
parts of being a podcaster. There's always another week and
another idea that you have to come up with, and this can
relieve so much of that burden and overwhelm that you feel when
you're trying to think of new topics. So let me point out a
few of the things about this prompt that make it really
special. This is why setting the scene for chatgpt is so
important, and you might want to take it a step further by
telling it about yourself, or yourself and your co hosts.
Chatgpt only knows what you tell it, and, of course, what it can
find online. So make sure to make the time to tell it about
your target audience. Tell it the mission of your show and any
information that you can give. Give it and always ask if
chatgpt has any questions for you or questions that could
improve the answer it gives you. If I'm looking for five really
high quality ideas, I'm gonna ask it for 20, because I found
that most of the time, the chat will think of an episode idea
that I've maybe already done, or ones that I don't wanna do. So
make sure that you're giving yourself options when you're
asking it to complete a task for you. Again, this template and
prompt, as I've read it to you just now, will be available for
a free download in the episode description, so make sure that
you pick it up so that you can just copy and paste it right
into chat. GBT, the next prompt is how to create a podcast
episode outline. I use this every single week, multiple
times a week, and I'm gonna give you the tip that has changed the
way that I outline episodes for the other podcasters that I work
with. Keep in mind, as we go through this it will depend a
lot on the way that you like to outline your podcast episodes,
and how many hosts you have and what you're trying to cover in
every episode. So take this template and customize it to
your own needs, but this is what I'd start with to give you a
good outline for a podcast episode. Hi, chatgpt, please
work as a Podcast Producer and help me to create an outline for
this podcast episode. The episode title will be, insert
episode title here. The main objective I want the audience to
take away from this episode is, insert objective here, my normal
episode length is, insert average episode length here, my
podcast is four and so talk about your demographics, men,
women, both age, age range that are interested in. Insert what
your listeners are interested in here. This podcast has one host,
two host, a panel of guests, whatever it may be, I'd like you
to break this episode into three sections. From those three
sections ask me 10 questions that will help move the
conversation along and express my objective as stated before,
please note the tone of my podcast is, and then tell it a
little bit about the tone of your podcast. Is this funny? Is
it supposed to be, you know, kind of research oriented? What
is the tone of this podcast? If you have any questions for me
about the podcast episode or other information you need to
know ask before you get started, thank you. Okay, so the big
change that has helped me so much as a Podcast Producer and
in my own show is having it ask me questions to answer as it
pertains to the episode. This is so incredible, and it will help
you to think of information that you might not have before.
Having a well outlined episode is going to help your podcast
more than anything else. So take the time to start making
outlines for your episodes and to make sure that you're hitting
every point that you want to talk about, you're keeping the
information organized for the listeners. The next prompt is,
and again, I use this every single week. It is the literal
prompt that I use is how to make blog posts for every episode.
Writing blog posts is a pain in the neck, but it is so necessary
if you are trying to rank on Google or any other search
engine. So make it easier on yourself by using a prompt and
using your transcript to help you write a blog. And when I say
a blog, I am not meaning your episode description. These are
two different things, and this is a question that I get all the
time, so I'm going to just go ahead and address it quickly. A
blog for a podcast episode is a free standing piece of content
on your website that's for one specific episode. It can contain
other media associated with the episode or links where you can
listen to it, but it is a piece of content on its own. An
episode description is what you can see when you're listening to
an episode. So that's what's popping up on the episode for
Apple podcasts or Spotify, or wherever you're listening to the
podcast. Currently, there's nowhere else that you have to go
you. Okay, so let's use chatgpt to help us write a search engine
optimized blog post for our website about this episode. This
is the one that I use for every single episode. Hi, chatgpt,
please work as a copywriting and SEO expert to write a blog post
about my podcast episode, your job is to create an SEO
optimized blog post as me use your name or names here with a
friendly, professional tone and no Yap as you read the
transcript, please take note of the way I speak and make this
blog sound as much like me as possible. This blog should have
proper SEO optimized h1, h2, and be a good blog for anyone that
wants to read it as an accompaniment to the podcast
episode itself. The SEO optimization should be focused
on, and this is where you're going to enter your specific
keywords that you're trying to rank for for your podcast. So if
you have a podcast about baking. It would be baking, DIY, Baking,
baking, cakes, whatever that might be. You get what I'm
saying. This should be easy to scan and actionable with step by
step directions where appropriate. Please read and
take a moment to reflect on the full transcript in its entirety
before answering the topic of the blog slash podcast is and
you will insert your topic here. The transcript of this episode
is here. Over the years, I have tried so many prompts for
writing blogs that don't totally suck, and this is the best one
that I've come up with so far. You will have to tweak a few
things, but it will give you a blog post that is actually
readable and provides good information for the person
reading. And that should always be your main objective. When
you're creating content online, don't just make a bunch of junk
content through chatgpt and put it out there. No one will want
to read it. No one will find value in it. And that is not
what you are trying to accomplish here, if you don't
have a transcript of your episode, you can use a service
like otter.ai to transcribe the episode, or you can upload it to
YouTube and copy and paste that transcription for free. And let
me just say, if you aren't taking the time to blog your
episodes now because you think it's too much work, I totally
understand that blog writing was actually the first professional
marketing job that I had out of university, and it's not fun,
but this makes it so much easier, and it comes out
perfectly done for you. So just take the five minutes that it
takes to make a blog post so that you can actually be ranking
on search engines. All right. So our last prompt is how to make
content and get content ideas out of your transcript. There is
absolutely nothing worse than having an episode and working so
hard on it and realizing that you have no clue how to promote
this episode and you don't even have the energy to do it if you
actually did. So let's have chatgpt Help us out. This is
what you're going to tell. Chatgpt, hi, chatgpt, please
work as a digital marketing expert and help me to come up
with 10 ideas to promote the podcast episode I'm airing this
week on social media. The social media platforms I use the most
often are insert platforms here. The podcast episode I'm airing
this week is about insert subject here, my podcast is
about insert generally what your podcast is about. My podcast is
for enter your demographics that are interested in, and insert
what your listeners are interested in. The mission of my
podcast is to insert mission here. I'd like these to be
content ideas for so short form content, graphics, tweets,
whatever you like to use. Make sure that you put it in here and
let chatgpt know. Please let me know if you have any questions
for me that could make these posts better. Here's the
transcript for the episode, please read the full transcript
before responding, and then go ahead and insert your transcript
below. This is a game changer for me, especially when I'm
feeling really tired or I just don't want to be on social
media. This prompt has saved me so many times. Truly, chatgpt
can be used to help with so many parts of podcasting and
promoting your podcast and making money podcasting. If you
want more episodes about how to use chatgpt for your podcast,
please let me know. And before we wrap up, I just want to say
I'm so proud of you for taking the time to learn about AI
systems, learn about how to use chatgpt and AI for your podcast,
because I truly believe that AI is not going to replace us, but
people who use AI will. So if you want to be ahead of the
curve, and like I said, making a blog post for every episode for.
Having well laid out episodes doing these things to raise the
bar, because eventually everyone is going to be doing this. So if
you are not doing it, you are going to be left behind. So I
just want to say I'm so proud of you for taking the initiative to
go ahead and be ahead of the curve, instead of being left
behind. If you need help building personalized chatgpt
prompts for you or your team that you can use over and over
and over again, go ahead and send me an email at Morgan, at
morganfranklin, dot media, I would be happy to help again.
All the prompts used today are linked in both the episode
description and the blog post for this episode, you can access
both below, remember, test, tweak and use chatgpt as a tool
and not a crutch. And as always, I can't wait to listen to your
podcast. Hey, thank you so much for joining me on this episode.
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