Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. This week, we sit down with Roger Perry, a top-producing agent whose business is built almost entirely on referrals. Roger shares how he went from the clothing industry into real estate 16 years ago and built a career driven by relationships, professionalism, and daily discipline — not flashy marketing or lead chasing. We talk about what it really takes to earn repeat and referral business, how to build loyalty that protects your clients from outside noise, and why proactive communication is the difference between average agents and elite operators. Roger also breaks down his morning routine, his philosophy on negotiation, and how he consistently produces $35–60M in annual sales while keeping service at the center. If you want to build a long-term real estate career rooted in trust, consistency, and genuine connection, this episode is for you.
*Roger Perry*
Instagram:
https://www.instagram.com/rogerperryla/ Website:
https://www.rogerperry.com/ *More from Paul & Josh*
Paul: https://www.instagram.com/paulmarkmorris/
Josh: https://www.instagram.com/spitzenjosh/
Forward One Media: https://www.instagram.com/forwardonemedia/
YouTube: https://www.youtube.com/@forwardonepodcast
*Presented by Forward One Real Estate*
https://www.,forwardone.com
Instagram: https://www.instagram.com/forwardonerealestate/
00:03:23 Starting Out and Building Referrals
00:05:15 Turning Contacts Into Advocates
00:06:38 Elevator Pitch and Market Knowledge
00:11:31 Confidence Presentation and Loyalty
00:18:40 Daily Routine and Proactive Follow Up
00:27:28 Market Whiplash And Self Generation
00:28:45 Production Numbers And Competitor Reality
00:37:24 Confidence Motivation And Service
00:40:17 Team Structure And Hiring Pipeline
What is Forward One Podcast?
Welcome to the Forward One Podcast, where top realtors come to sharpen their edge and out-close the competition every single time.
Hosted by Paul Morris, New York Times best-selling author and CEO of Keller Williams Forward Living and founder of Forward One Estates, and Josh Spitzen, CEO of Keller Williams Beverly Hills and co-founder of Forward One Estates, this podcast brings you insider knowledge from some of the biggest names in real estate. Each episode features top-producing agents, marketing experts, and industry leaders who share their strategies, success stories, and game-changing insights.
If you’re a realtor looking to level up, the Forward One Podcast is your secret weapon. Tune in, take notes, and ignite your real estate success.
Stay ahead. Stay Forward.