Rogue Creators

www.goroguex.com

Show Notes

Go Rogue Podcast 

Host: Bryan Fittin & Loren Lewis Guest: John Allen 

On this episode Bryan and Loren as part of the founders series, they are joined by John Allen from Onyx Coffee Lab 

[00:01:52] - What are you obsessed with this week? 

John - Cereal
 Loren - ABC show, The Good Place Bryan - Thunderstruck, AC/DC 

[00:06:15] - Background of Onyx Coffee Lab 
[00:07:29] - The 1907 
[00:10:58]
- What was the moment you got into coffee and science and wanted to put the two together? 
- it was a slow evolution
[00:14:08]
- How did you develop the culture at Onyx? 
- it was a combination of coming natural and methodical - we actively work to counter what we see in other cafes 
[00:17:52]
- In coffee culture, what makes Onyx standout?
 - we feel like we are constantly needing to go above and beyond to compete with roasters in major metropolitan areas.
[00:23:50]
- Advice for doing authentic social media 
- you have to be authentic, we don’t have a big plan
 - use the language of the people you are trying to reach
 - if our core team thinks its funny we post it
 - we try to promote the staff that has been with us for a long time 
[00:27:42]
- Something people would be surprised to learn about Onyx
 - leader of full transparency in the coffee industry 
[00:32:19]
- What is next for Onyx?
 - new cafe in MoMa under construction 
- growing the roasting business
 - finding new coffees
 - vertically integrating..dry mill project in Colombia - new quality standards
 - pushing more international business 

[00:38:04] - Rapid Fire Questions

Quotes from the Episode: 

“It was really important for us to put all that out there so that people understood how much work goes into coffee and also from a culture standpoint of our staff so that everyone can kind of see and appreciate each others jobs.” [00:08:15

“In coffee our philosophy is we’re only as good as our raw product.” [00:20:48
Links: 
Onyx Coffee Lab - https://onyxcoffeelab.com 
Social Media: 
https://www.instagram.com/heybryanhey/
https://www.instagram.com/thislovelylewislife/ 
https://www.instagram.com/onyxcoffeelab/
https://www.facebook.com/OnyxCoffeeLab/
https://twitter.com/OnyxCoffeeLab 

What is Rogue Creators?

Stop wasting your time and learn marketing strategies that work. Gain valuable tools and resources, so that you do not get left behind in your industry. We discuss about building authority online, marketing tips and tricks, content marketing, social media strategies, how to get more traffic, search engine optimization, productivity tips, how to brand your company, podcasting, live streaming for Facebook, YouTube, LinkedIn, and Instagram, graphic design, content creation, repurposing content, Facebook and LinkedIn ads, YouTube channel building, video marketing, creating a quality audio, studio set up, and how to be the go to name in your industry.