Attributed - A podcast by Dreamdata

Marketing and Sales can only maximize growth when they are aligned and have an equal seat at the revenue table.

Our Guest Fran Langham works as a Global Head of Demand Generation at Cognism.

Fran is going to share Cognism’s journey of going from LG to DG and how it increased high-intent demo requests, hand-raisers and people who are actually looking to buy.

Connect with Fran Langham: https://www.linkedin.com/in/fran-langham/
Connect with our host Steffen: https://www.linkedin.com/in/steffenhedebrandt/


Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

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What is Attributed - A podcast by Dreamdata?

Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.