In Episode 41 Justin speaks with Paul Dunne, EMEA Channel Director of Poly, exploring the opportunities and obstacles that face the AV industry in 2021.
Show Notes
However, there are new difficulties too. Identifying specific types of workers in customer businesses was simple in a rigid workplace with set environments, but the hybrid working revolution has made these personas more fluid. Rather than looking at traditional personas, businesses - and particularly channel businesses - need to help customers have conversations that allow them to identify not just where they work, but also to address the specific challenges that are unique to each individual.
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