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In this episode of the Sales Transformation Collin podcast, Collin Mitchell talks to Jonathan Goldhill, family business coach and president of the Goldhill Group. Jonathan’s career in sales began as a fundraiser for nonprofits, where he was functionally a door-to-door salesman peddling intangibles. Nowadays, he coaches family businesses that want to scale up to medium-sized corporations.
Jonathan’s years of experience have taught him several lessons that are still useful and relevant to younger generations of sellers, particularly in dealing with rejection. He also gives advice on playing at your strengths, and why specialized roles are the best way to leverage sales teams.
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HIGHLIGHTS
QUOTES
Jonathan: "Selling consulting services was pretty much selling intangibles. I think if you can sell yourself and sell intangibles, you can probably sell anything."
Jonathan: "Failure is just feedback. If you personalize it, then it's not gonna go well. You need to sort of depersonalize it. You need to make yourself a little bit more immune or numb to that rejection."
Collin: "A common thread with salespeople who do or don't make it, or entrepreneurs that tend to fail is that they take it just too darn personal. And it actually has nothing to do with them. Sometimes people don't buy just because it's actually just not a good fit. It has absolutely nothing to do with you."
Jonathan: "Some people are real natural or their great business developers, but they stink at account management. And so if you're getting a side hustle or applying for a sales job, understand your personality type. And which one are you? Are you the hunter or are you the farmer who tills the soil of your existing crops?"
Jonathan: "Entrepreneurs need to have a vision about how to build and scale, and that requires leveraging other people. So I help coach them on how to become a more effective leader in that situation. Because leadership is about creating followership, it's about getting results done through other people."
Learn more about Jonathan in the links below:
Learn more about Collin in the link below:
Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.
Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Kevin Warner, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies.
Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it's mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success.
With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Kevin Warner also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights.
So, if you're ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let's transform the way we sell, together!