S02E07 Inside Marketing Design at Loom

Learn about the Loom rebrand and how the team work hard on culture and processes to infuse brand design in the product from Senior Director of Brand Design Stewart Scott-Curran.

Show Notes

When Loom rebranded recently they handled it all internally. In this episode you'll learn about how they tackled this process (and the 2500 logo options they created along the way) as well as more about the ways the brand and product design teams work together to ensure a seamless experience for their users.

This season is proudly sponsored by Webflow! Try out the no-code site building tool for yourself right here: http://charli.link/imdpod-webflow

LINKS

Follow Stewart on Twitter

Check out Loom

 

TIMESTAMPS 

0:00 - About Loom 

1:50 - Team structure at Loom 

7:30 - The benefits of in-house brand design 

10:10 - Areas of focus for the brand design team 

12:25 - Infusing brand in the product 

18:40 - Tools at Loom 

20:30 - Metrics of success and testing 

26:15 - Building the marketing site 

27:40 - The Loom brand 

30:10 - The rebrand project 

37:15 - How the team collaborates on a project 

44:20 - Current challenges 

46:40 - "It's only software"

What is Inside Marketing Design?

Every episode of Inside Marketing Design will give you an in-depth look at the processes, principles and people who make marketing design happen at a different tech company.