Run With It - Business Ideas from Successful Entrepreneurs

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Increasingly, tech founders are considering the impact of their businesses on the planet. Listen to Justin Jackson describe a business idea that helps them take some meaningful action to reduce emissions and track results.

Show Notes


  • Find out the three Filters Justin uses to vet his business ideas
  • Find people/corporations “already in motion” (e.g. don’t waste time and energy to convince people that climate change is real)
  • How Justin thinks about unlikely competitors in entirely different industries
  • Justin uses Twitter the way a comedian works out material at local clubs - collection of raw thoughts
  • Product/entrepreneur fit and entrepreneur/market fit are just as important as product/market fit

Action Steps:

  1. Attend a sustainability conference, connect with people in charge of sustainability, and ask them about their current programs
  2. Build a better carbon impact calculator than
  3. Collect emissions reports from large companies and compile an assessment of their biggest emissions
  4. Read up on strategies to improve efficiency and do an audit for your local YMCA, Police Station or City Hall
Follow through on these action steps and email us your results at You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.


Saul Griffith
Google Scholar
Paul Jarvis
Matt West
Amazon Employees for Climate Justice
Sustainable Startups Carbon Impact Calculator
Justin’s Twitter Account
Justin’s Website

Justin Jackson is the co-founder of, a podcast hosting and analytics platform. He lives in BC, Canada.

What is Run With It - Business Ideas from Successful Entrepreneurs?

Successful CEOs have plenty of new business ideas. Aspiring entrepreneurs are in need of them. Run With It bridges this gap, bringing you business ideas and action steps from established entrepreneurs. Follow through and you can earn a free mentoring session with our guest, and potentially, a new business partnership.