Attributed - A podcast by Dreamdata

On this episode of Attributed Steffen Hedebrandt Co-founder and CMO at Dreamdata is a guest on the Selling SaaS Podcast hosted by Duane Dufault. 


In this second part of the interview, Steffen Hedebrandt emphasizes the importance of balancing intuition with rational decision-making and detaching oneself from ideas. They point out that many people struggle with being emotionally attached to their preconceived ideal customer profile, which may not match the actual market.

To overcome this challenge, Steffen suggests a framework where one can use intuition and passion when brainstorming ideas. However, they also emphasize the need to take a step back and detach oneself from those ideas to make rational decisions.

Additionally, they highlight the value of having a diversified team with different ways of thinking. This diversity brings balance and accountability to the decision-making process. They also suggest finding a complementary partner who can balance out one's strengths and weaknesses, allowing for faster scaling without emotional bias.

By combining intuition and rationality, detaching from ideas, and building a diverse team, individuals can make better decisions and avoid being blinded by emotions.


For more episodes go to theSelling SaaS Podcast: https://selling-saas.simplecast.com/episodes
Follow Duane Dufault.on LinkedIn: https://www.linkedin.com/in/duanedufault/
Follow Steffen Hedebrandt on LinkedIn:  https://www.linkedin.com/in/steffenhedebrandt/


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What is Attributed - A podcast by Dreamdata?

Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.