Latitude: Mindful productivity for freelancers and founders

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Jason and Caroline Zook are a husband and wife team that have grown their coaching business, Wandering Aimfully, by creating a business that is 100% unique to them. We discuss the benefits of experimentation, how to overcome burnout, and what it means to "Own Your Weird".

Show Notes

Jason and Caroline Zook both ran their own successful businesses for years before combining forces to create Wandering Aimfully. This "un-boring coaching for intentional online business owners" has grown from $0 to $10k in MRR in just under a year, but it wasn't without challenges. Jason and Caroline share some of the challenges they've faced growing Wandering Aimfully and some of their previous businesses. They as show how to approach business through experimentation and how to create a business that is authentic, unique, and still provides value to your audience.

Find Jason and Caroline Zook everywhere on the internet:

Mentioned in this episode:

Learn more about the show and get updates about the podcast, Productivity Stacks video series, and the Latitude productivity app:

You can listen, rate, and review on Apple Podcasts, and I'd love to hear how you're applying what you hear in the show. Let me know on Twitter (@zavzen).

What is Latitude: Mindful productivity for freelancers and founders?

Latitude is an interview show about all the non-business parts of running a successful online business. I interview freelancers and founders about how they are building their businesses and (mostly) maintaining their sanity.

Latitude is about finding the space to do real, meaningful, creative work. Work that inspires others and motivates yourself. I interview creators like you to discover what it actually takes to show up and define work on your own terms. Doing creative work is hard. Making a living from that creative work is even harder. Latitude attempts to make it just a little bit easier.

Hosted by Bryan Zavestoski of