In this episode of the Venture-Scale SaaS Operator, Francesco Teodori talks about building and growing a “Phygital” experience app for events and venues, Popup. Popup allows users to search for events, meet new people, and engage in real-time interactions at their favorite venues. It also offers features like messaging, digital menus, and social functionalities for venue and restaurant owners.
Tune in to learn more about:
~ Using UGC ads for SaaS marketing.
~ Behind the scenes of working part-time on a startup.
~ Why you should never give up on a marketing channel.
Timestamps:
- (00:00) - Intro
- (00:12) - What problem does Popup solve?
- (02:21) - How Francesco found the problem?
- (04:27) - Funding status of Popup.
- (05:52) - How Francesco and his co-founder raised the initial investment for Popup?
- (07:48) - What working part-time on a startup for 3 years looks like?
- (10:07) - How does Popup get clients?
- (13:30) - Does UGC Social Media ads work for SaaS?
- (19:57) - What would Francesco do differently if he could start over?
- (23:37) - Outro
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Mentioned In The Episode
Popup.lol - An app for restaurant owners to maximize user experience.
Nikolas Chapoupis
EarlyNode
What is The SaaS Operator Podcast?
Get real stories about the birth and growth of SaaS Startups with our Host Nikolas Chapoupis (CEO @EarlyNode). Each episode gets into the trenches alongside those who were *actually* there when it happened. To reveal the full story of what's working in SaaS right now, from hiring to fundraising, marketing, and product strategy.
Brought to you by EarlyNode.com