Uncommon Brands

Gregg Hemphill is the CEO of Nexbelt and Lejon Belts. In this episode, he shares how these two brands take an overlooked product, the belt, and turn it into an engine for massive growth. Gregg, a 25-year veteran of the golf industry (Quiksilver, TaylorMade, Oakley), shares how Nexbelt's patented micro-adjusting ratchet technology provided both a functional benefit to the consumer and a huge inventory solution for retailers. This episode breaks down their strategy for profitable growth and how to turn the ordinary into not so ordinary.


What was covered:
  • Leading Nexbelt after acquisition by a PE firm.
  • Overcoming the challenge of selling an overlooked accessory (the belt).
  • Why fashion sells the basics: Using color and design to drive repeat purchases.
  • The dual-benefit pitch: How Nexbelt solves the retailer's massive inventory problem.
  • Don’t sell features, sell the benefit
  • Advice for founders on profitable growth vs. "fake growth" spending.

Nexbelt Links:
Website: https://www.nexbelt.com  
Instagram: https://www.instagram.com/nexbelt 
Facebook: https://www.facebook.com/Nexbelt 

Parker Nash Links: 
Website: parkertnash.com
LinkedIn: Parker Nash


What is Uncommon Brands?

How do you build a DTC brand that breaks out in a noisy world?

The Uncommon Brands podcast interviews founders of fast-growing DTC, e-commerce, and consumer product brands with unique products and marketing strategies. In each episode, we dive into how these stand out brands built their business by going against the grain.

This podcast is for any DTC brand founder, entrepreneur, and executive looking to build a stand out brand.

Host Parker Nash spent more than a decade working at Nike where he learned first-hand how one of the greatest brands in the world develops product and marketing that turns customers into raving fans.