The FMCG Marketing Daily | Nestlé to add new infant formula | US brewer FIFCO USA renamed under | Hoka builds Strava running stats into

The FMCG Marketing Daily — September 06, 2026 In this episode: • Nestlé is committing $383 million to expand infant formula manufacturing in Brazil, signalling a major strategic bet on emerging market growth in one of its most regulated and scrutinised categories. • The private-equity-backed rebrand of FIFCO USA to North American Breweries is a live case study in what happens to challenger beer brand portfolios when financial ownership changes and a new corporate identity must be built from scratch. • Hoka is integrating live Strava community data into digital out-of-home placements, turning real runner behaviour into real-time brand creative — a model that FMCG brands with loyalty or behavioural data should be watching closely. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

What is The FMCG Marketing Daily?

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.