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Good morning Grid Connections listeners.

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Today we're thrilled to have Quincy Lee,
the founder of Electric Era join us.

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In this episode we'll dive deep into how
Electric Era positions itself as a leading

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charge point operator in the rapidly
evolving EV charging landscape.

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Quincy will share insights on the current
state of EV charging and reveal how

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Electric Era leverages hardware along with
cutting edge software to differentiate

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itself and prioritize customer experience.

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If you find this episode valuable, please
share it with at least one other person

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don't forget to leave a positive review on
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Your support helps us continue bringing
you insightful conversations with industry

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leaders with that.

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the CEO and founder of Electric Era.

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Our company builds EV fast charging
stations for gas stations, convenience

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stores, and quick service restaurants that
are modernizing their offerings for EV

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drivers.

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Prior to founding Electric Era in 2020, I
was a SpaceX engineer for seven years

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where I worked on predominantly the
Starlink program.

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So SpaceX's constellation of satellites, I
was one of the earliest team members on

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that.

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joining the team in about 2016, early
2016.

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And in my final role there, I was
responsible for the global rollout of the

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Gateway Ground Station antennas, which are
the large antennas that provide backhaul

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connectivity to Starlink users and the
terrestrial internet.

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So, you know, our team is very product
focused and engineering and technology

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focused, and I think we'll touch on a lot
of that today during the conversation.

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Good to be here with you.

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that's great.

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And I guess something I should say just
personally, Quince, I want to say thank

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you for that.

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I actually use starling myself.

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I had been living in a hood river, Oregon,
which is kind of outside of, Portland,

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Oregon by about an hour or so.

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And where we were, the internet was
terrible.

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And, we, I think got starling back in, it
was pretty early, like 2020, maybe 2021.

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when the first users in Oregon, I guess,
so we were told.

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And then, now I live in bend Oregon, which
is actually a lot larger, but we had

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actually come with the local internet
provider and then it turned out to be

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really bad.

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I dropped so much more than starling.

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So we actually ended up just getting
starling again.

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And now that's what we're using here in
bend, just cause it's so much more stable

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than even the local fiber, which I was
pretty surprised by too.

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So, but that's just a side.

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I would love to talk to you more about
that.

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Yeah.

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It's been such great service.

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It's definitely a fantastic product.

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It's really, I think, opening up the
internet to a lot of places that obviously

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historically haven't had it.

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So happy to hear that you guys have had a
good experience with it.

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Sometimes, you know, for early adopters,
it wasn't always this good in the early

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days, but I'm glad it's doing great now.

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No, it's, it's funny.

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The only issue we ever had, especially
here in Ben is whenever thunderstorms,

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lightning storms would come through, it
would kind of disrupt it.

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And then it would like drop down, every so
often, but that was really the first year

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we lived here.

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And ever since then, even when lightning
storms and stuff come through, I haven't

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had an issue.

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So it's, it's definitely better than the
local option.

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Yeah, you know, it's funny, like back in
those early days of Starlink that they

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were really just chasing nines, right?

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They were trying to get reliability higher
and higher and higher.

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And I'm having kind of deja vu all over
again, because that was what I was working

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on and focused on extensively when I left
Starlink.

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And now I'm focused on it extensively as
we scale up our EV fast charging network

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and charging stations for customers all
over the country.

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We're religiously focused on reliability.

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We define reliability very meticulously as
when you plug in doesn't work immediately.

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And we're chasing nines, right?

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We're trying to get up to 99 .9 % success
rates.

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And that's an extremely challenging thing
to do.

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Not a lot of people are doing it, but
that's really what matters to the EV

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driver base.

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So we're going through that whole effort
that we went at Starlink all over again

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here at Electric Era as we build out our
charging stations.

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like an almost perfect segue.

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I just want to commend you on that.

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Maybe you should be the host, but, no,
obviously we could talk about probably

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starling for another hour, but what, what
I'm really interested in is what we're

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interested about too is exactly that, like
electric vehicle reliability, specifically

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charter and the vehicles themselves.

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It's not so much an issue.

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It's really the charting infrastructure.

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And I'm kind of curious to learn like,
what was it that made you

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start electric here.

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I think a lot of people have had their own
experiences, but what really was, was

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there any one moment that you're just
like, I can't stand this, this someone

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needs to step into the space and, improve
this experience for EV drivers.

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Yeah, I think way back in 2018, from a
more existential perspective, I started

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Electric Era because I really felt that
the world was not making fast enough

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progress on decarbonization of
transportation.

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And ironically, while watching a SpaceX
rocket launch, I kind of was looking at

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the Earth getting smaller and smaller in
the rear -facing camera of the rocket and

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thought to myself, man, I should be
spending my time and talents

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making the world a better place as opposed
to sending technologies out into the

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cosmos, which obviously I love too.

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But it was just that kind of that moment
tied in with the existentialism question

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that really got me to jump and leave
SpaceX in 2020 and start Electric Era.

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I think when I started the company, it
really was around that premise of, man,

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charging's terrible.

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It's really expensive.

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It's hard to build.

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It takes years to build in some cases.

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how do we make all that better?

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Because it's a key linchpin in the
overarching EV adoption motion that we're

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going through.

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Folks, I hear it from folks all the time.

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They're like, man, I don't want to buy an
EV.

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I can't charge my car anywhere.

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And the common retort is, well, what about
at your house?

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And more people than not don't have good,
consistent places to charge.

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And even if they did, they still need to
be able to charge up their car around

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town.

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So solving that gap, that infrastructural
gap, and actually doing a good job.

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It was like the motivation for the
business.

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And clearly there's so much frustration
online.

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People are fed up with the charging
reliability, fed up with the lack of

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uptime, fed up with the cut cables, fed up
with the low charging speeds, fed up with

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the lack of transparency.

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We're aiming to solve all of those
problems at Electric Era.

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Well, that's, I think, probably welcome
news to the people listening to this.

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What, what do you like when you started in
2020 to now have been kind of the biggest,

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like chasing those nines, like what, what
has been the biggest, maybe wins or like

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improvements you've seen over the last
four years to really help make those big

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first early differences, kind of the quick
moving high impact.

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Yeah, I mean, I would say most of the last
four years have really just been about

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building the technology stack and only
recently have we started to scale up.

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But now that the scale up is underway and
now we're really in the chase the nines

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frame of mind, I think like the things
that we did early on from a technology

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perspective that gave us the framework to
go in effect way to be fast charging

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reliably were probably threefold.

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One, we were able to solve the grid
infrastructure problem.

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by building our charging stations with the
battery backing the charging station.

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Having that battery there actually allows
you to ride through a lot of transients

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and electrical variations that you might
see from the grid and actually keep your

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charging station online and healthy when
the grid is having challenges.

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So that's a big part of it.

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I think a more important part is having
Edge compute on site.

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A lot of people do this.

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They don't really do it that well, but
certain folks have put site controllers at

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their charging stations.

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That local low latency compute is super
valuable for a bunch of different reasons.

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And it gives you, again, a good
foundational framework to go build super

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reliable charging stations that work all
the time.

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And then finally, the third pillar is like
a vertically integrated software stack.

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And that's really where the rubber hits
the road.

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If you're not owning the entire end to end
software stack or you're charging at a

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charging company that does not have a
vertically integrated software stack,

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expect bad things to happen.

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Because basically,

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everybody in the industry with the
exception of like essentially Tesla and

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Rivian and and us they outsource all their
software they They give this part to that

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company this part to that company this
part to that company.

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They're not actually building technology
They're not actually building software.

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They're they're pulling it all together
from other vendors and that leads to

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interconnection handoffs that leads to
Finger -pointing that leads to a very poor

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user -driver experience That's the most
important pillar.

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That's I think where we really shine
because we own everything in -house

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We can go really, really low into the
firmware, firmware adjacent software stack

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and make the charging experience super
good across everything from payments to UX

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on the driver's screen or on the charging
station screen to the OCP 1 .6 connection

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and actual charger activation to
everything else that is required to make a

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charging station session successful.

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And I think that's great to hear.

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So let's let's say you are a listener to
this podcast and you drive an EV and you

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hear all this stuff.

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That sounds amazing.

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How do drivers find electric era chargers
or ones using that technology to really

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make sure that they're going to the ones
probably with the best uptime.

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Yeah, so you can find us on PlugShare.

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You can find us on Apple Maps.

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You can find us on Google Maps.

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And because we're in Apple Maps and Google
Maps, we populate in the infotainment

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systems of all the major automotive
companies, with the exception of Tesla and

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a few others.

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So those are kind of the most common ways
of discoverability.

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And you'll notice right out the gate that
we actually have good driver reviews.

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You go into a PlugShare review of an
average charging station and the

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driver reviews are terrible, right?

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It's like comically bad.

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One of my favorite driver reviews in
Plugshare was somebody saying, wow, this

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is the future.

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We need this all over America.

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Like, that made me feel so good because
it's kind of the manifestation or the

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verbalization of the vision of the
company.

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It's just like, build EV fast charging
everywhere that's awesome so drivers can

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just get on with their lives and have an
amazing experience and not worry about the

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frustration of charging their car.

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So we have a lot of listeners all over the
US as they, as these are rolling out more,

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is there anything, are there certain areas
that your team's looking at first and kind

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of rolling out from that way?

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Or are there certain partnerships or
others that drivers might be best to kind

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of look for to find electric or chargers?

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Yeah, I think in our first couple quarters
of sales, we were eager to build charging

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stations wherever and whenever.

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And our initial sales motion and
installation pattern was kind of

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scattershot as a result, right?

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So we have charging stations in Boston and
Portland.

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We have another one coming in Portland.

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We have another one in Southern Oregon.

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We have three coming along in Northern
California.

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randomly one in Missouri and Tennessee and
others popping up.

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I think as we focus, we're going to put
our minds to work on building out specific

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concentrated corridors, leveraging our
customers' properties and coaching our

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customers to go to market with their
charging stations there.

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I think that's going to be key to provide
contiguous coverage of super seamless and

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easy to use charging that's really fast.

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So, that'll be what we start to shift
towards going into the next couple years

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ahead of us.

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But what will that look like in practice?

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Well, you can kind of imagine where
that'll be based off of EV adoption rates.

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It's like the West Coast.

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Surprisingly, the Northeast is actually
getting a ton of usage.

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Our charging station out there gets a ton
of usage every day.

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And I think that reveals that there's a
lot of EV adoption in the Northeast as

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well.

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And then I think actually Texas is going
to be a sleeper, but come along fast in

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terms of EV adoption rates in the kind of
Tri -City area.

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So we'll probably focus predominantly on
the West Coast, the Northeast, maybe all

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the way even out to Pennsylvania and Ohio
down to Virginia, and then Texas.

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I think those will be our first core focus
areas, but nothing set in stone yet.

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And we're still trying to figure that out
actively internally.

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Totally.

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And what have, is it been like Nevi
funding or incentive?

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00:12:36,084 --> 00:12:40,724
What, what have, it's kind of like, what
makes an area kind of a better focus for

228
00:12:40,724 --> 00:12:44,707
electric era to go after other than maybe
electric vehicle driver Density

229
00:12:44,707 --> 00:12:47,057
Well, it all starts with driver density,
right?

230
00:12:47,057 --> 00:12:50,707
I mean, that's the kind of leading
indicator of the financial health of the

231
00:12:50,707 --> 00:12:51,707
charging station.

232
00:12:52,127 --> 00:12:56,087
A spicy and lesser known fact about EV
fast charging stations is you can actually

233
00:12:56,087 --> 00:13:01,187
make a crap ton of money off them and
actually have good margins.

234
00:13:01,627 --> 00:13:06,187
So ironically, EVgo and Electrify America,
their networks are actually making a fair

235
00:13:06,187 --> 00:13:12,207
bit of revenue and are supporting decently
high profit margins in unit economics.

236
00:13:12,847 --> 00:13:14,819
That's a toolkit that we're

237
00:13:14,819 --> 00:13:18,099
to our customers who want to own and
operate their own charging stations and

238
00:13:18,099 --> 00:13:22,939
capture share of wallet from a new class
of drivers.

239
00:13:23,119 --> 00:13:27,299
And it makes most sense financially from a
pure commercialization perspective to

240
00:13:27,299 --> 00:13:31,599
build in high EV density areas because
your stations get so much more

241
00:13:31,599 --> 00:13:32,559
utilization.

242
00:13:32,599 --> 00:13:36,459
Outside of that, I mean, yeah, certainly
Neve funding is really key.

243
00:13:36,459 --> 00:13:38,999
We have two stations coming online.

244
00:13:39,179 --> 00:13:43,171
If in Delaware from Neve funding, we have
an Ohio station.

245
00:13:43,171 --> 00:13:45,051
that we were recently awarded.

246
00:13:45,051 --> 00:13:48,531
We have one in New Mexico actually coming
online by the end of the year.

247
00:13:48,531 --> 00:13:53,571
And we have a really, really big
announcement that we're not ready to share

248
00:13:53,571 --> 00:13:58,191
about a huge state where we were awarded.

249
00:13:58,191 --> 00:14:00,391
So that'll be coming out soon as well.

250
00:14:01,171 --> 00:14:04,751
But yeah, I know that's, I mean, it's a
pretty exciting one.

251
00:14:04,751 --> 00:14:09,271
I don't think we're technically ready to
talk about it, but basically that's a big,

252
00:14:09,271 --> 00:14:13,011
that was a big award for us and our
customers.

253
00:14:13,091 --> 00:14:16,191
There's lots of good stuff happening all
over the country and I think drivers

254
00:14:16,191 --> 00:14:20,411
should expect to see a lot of electric
-era power charging stations across the

255
00:14:20,411 --> 00:14:22,571
country in years to come.

256
00:14:22,946 --> 00:14:25,546
So you talk, I mean, we've had a lot of
people on the show that kind of talk about

257
00:14:25,546 --> 00:14:30,006
the challenges around the business model
for EV chargers.

258
00:14:30,006 --> 00:14:35,646
And you look at the traditional kind of C
stores or kind of fueling stations where a

259
00:14:35,646 --> 00:14:39,166
majority of their profit actually comes
from selling hot dogs or what they

260
00:14:39,166 --> 00:14:42,706
actually sell in store versus actually
trying to make money off gas.

261
00:14:42,706 --> 00:14:46,626
I realized some of this may be a little
bit secret saucy, but I'm kind of curious,

262
00:14:46,626 --> 00:14:48,422
is it just,

263
00:14:48,422 --> 00:14:51,902
Does it have to go with the site
assessment to make sure you have high

264
00:14:51,902 --> 00:14:56,362
utilization of the site or what are some
of the areas that really, especially if

265
00:14:56,362 --> 00:15:01,382
you are like a person with an interest in
putting in a charging location, like what

266
00:15:01,382 --> 00:15:05,282
are the kind of the tips and tricks to
really make sure you're getting that high

267
00:15:05,282 --> 00:15:09,422
revenue and high margin, return on the
electric vehicle infrastructure

268
00:15:09,422 --> 00:15:10,406
investment.

269
00:15:11,107 --> 00:15:14,687
Yeah, I mean, I think one of the things
that makes our company so cool is we're

270
00:15:14,687 --> 00:15:15,797
very tech forward.

271
00:15:15,797 --> 00:15:19,987
So we actually built an entire machine
learning model just that we actually give

272
00:15:19,987 --> 00:15:23,867
our customers access to for free to help
them figure out where their highest

273
00:15:23,867 --> 00:15:27,926
sessions per day will be across their
portfolio of stores.

274
00:15:28,187 --> 00:15:31,347
So that is kind of the most important part
of the process.

275
00:15:31,347 --> 00:15:35,167
And we actually just released a blog post
on our website today about that.

276
00:15:35,167 --> 00:15:39,907
So for anybody that's listening into this,
maybe you could add it to the show notes,

277
00:15:39,907 --> 00:15:40,218
Chase.

278
00:15:40,218 --> 00:15:40,899
sure.

279
00:15:40,899 --> 00:15:44,839
There's a blog post that we just put out
today about actually the step -by -step

280
00:15:44,839 --> 00:15:46,999
process of how we walk our customers
through this.

281
00:15:46,999 --> 00:15:50,679
But the first step is basically ingest the
locations, figure out where the highest

282
00:15:50,679 --> 00:15:56,399
sessions per day are, and from there,
financially stack rank the locations based

283
00:15:56,399 --> 00:16:01,019
off of the sessions per day, but also the
utility tariff and any sort of kind of tax

284
00:16:01,019 --> 00:16:02,519
incentives that they can get.

285
00:16:02,519 --> 00:16:07,899
And then the output of that is a list of
stations that are financially attractive

286
00:16:07,899 --> 00:16:09,179
and...

287
00:16:09,411 --> 00:16:12,971
have an associated internal rate of
return.

288
00:16:12,971 --> 00:16:16,231
And from there, we can have a pretty
financially literate conversation with our

289
00:16:16,231 --> 00:16:21,611
customers and just boil it down to the
basics of the business and assess if the

290
00:16:21,611 --> 00:16:25,271
locations based off of the forecast are
going to be attractive or not.

291
00:16:25,271 --> 00:16:29,131
That doesn't include things like in -store
sales, which you're right is the number

292
00:16:29,131 --> 00:16:33,971
one profit winner of the kind of car
refill business.

293
00:16:33,971 --> 00:16:37,635
I think there's like the old expression in
the gas world.

294
00:16:37,635 --> 00:16:42,595
where it's like you make a nickel per
gallon on gas and then you make 90 %

295
00:16:42,595 --> 00:16:46,595
profit margins on the Coke in the store
because you have a captive audience.

296
00:16:46,595 --> 00:16:48,945
So that is going to be true for EV fast
charging.

297
00:16:48,945 --> 00:16:55,055
And actually that's another big reason why
we're so stoked about retail adjacent fast

298
00:16:55,055 --> 00:16:59,895
charging is because it provides kind of an
anchor for the business and ancillary

299
00:16:59,895 --> 00:17:03,299
revenue streams that they'll be relying on
for decades to come.

300
00:17:03,299 --> 00:17:07,799
and charging an amenity that complements
that and gets new EV drivers to that

301
00:17:07,799 --> 00:17:08,879
location.

302
00:17:10,079 --> 00:17:12,799
So yeah, I would encourage people to check
out that blog.

303
00:17:12,799 --> 00:17:15,939
It's on our website at
electricaerotechnologies .com.

304
00:17:15,939 --> 00:17:19,259
And Chase, if you wouldn't mind adding it
to the show notes, that'd be cool.

305
00:17:20,039 --> 00:17:20,860
Cool.

306
00:17:20,860 --> 00:17:24,150
one of the things we were talking about
right before we can record was, and this

307
00:17:24,150 --> 00:17:28,230
is also interesting to me, kind of having
more of a software background is as you've

308
00:17:28,230 --> 00:17:30,410
mentioned, really having a software first
focus.

309
00:17:30,410 --> 00:17:34,210
And I think that has worked well for
others like Tesla and Rivian, but can you

310
00:17:34,210 --> 00:17:39,050
kind of go a little bit more on the actual
tech stack and what that might look like

311
00:17:39,050 --> 00:17:42,490
and kind of what separates electric air
from a lot of others in the space right

312
00:17:42,490 --> 00:17:42,801
now.

313
00:17:42,801 --> 00:17:47,521
Yeah, I mean, I think like I talked about
it a little bit.

314
00:17:47,521 --> 00:17:50,381
I talked about some of the important parts
of it earlier on.

315
00:17:50,641 --> 00:17:53,341
But I'll go a little bit deeper.

316
00:17:53,341 --> 00:17:56,721
Basically, every single EV fast, every
single electric car EV fast charging

317
00:17:56,721 --> 00:18:04,141
station has an on -site energy storage
system and at least two chargers, maybe up

318
00:18:04,141 --> 00:18:04,671
to four.

319
00:18:04,671 --> 00:18:08,021
Some of our early stations only had one,
but basically going forward, we'll always

320
00:18:08,021 --> 00:18:10,528
at least have two or four chargers.

321
00:18:10,528 --> 00:18:11,838
I'm sorry to cut you off there.

322
00:18:11,838 --> 00:18:15,688
What, what was the, what's kind of led to
that decision to make sure you have the

323
00:18:15,688 --> 00:18:19,588
battery and then also that two to four
charger versus larger sites.

324
00:18:19,601 --> 00:18:20,861
Yeah, that's a great question.

325
00:18:20,861 --> 00:18:28,501
So the two to four larger site
configuration is kind of an output of the

326
00:18:28,501 --> 00:18:34,681
learnings that we've seen from the Tesla
Diaspora, where all these Tesla people

327
00:18:34,681 --> 00:18:37,561
left Supercharge and they kind of went out
in the world and they started to interview

328
00:18:37,561 --> 00:18:39,181
with companies like us.

329
00:18:39,441 --> 00:18:42,861
And one of the learnings from that
experience was, yeah, you got to

330
00:18:42,861 --> 00:18:43,841
standardize.

331
00:18:43,841 --> 00:18:48,593
You got to provide kind of configurations
that make sense within...

332
00:18:48,593 --> 00:18:50,343
all of your business motion.

333
00:18:50,343 --> 00:18:53,513
So everything from the supply chain team
to the implementation team to the

334
00:18:53,513 --> 00:18:57,573
contractors you use to construct the site,
having a standardized set of deliverables

335
00:18:57,573 --> 00:19:02,693
really is key to kind of simplifying the
go -to -market motion.

336
00:19:02,913 --> 00:19:08,033
So that's part of the reason why we have
two or four.

337
00:19:08,033 --> 00:19:13,433
I think we actually technically also have
a six sizer, but standardization is key.

338
00:19:13,433 --> 00:19:18,417
It's way better to do that than say three
or five.

339
00:19:18,417 --> 00:19:20,797
and maybe sometimes a seven and maybe
sometimes at one.

340
00:19:20,797 --> 00:19:23,257
Like that just creates a lot of chaos
internally.

341
00:19:24,377 --> 00:19:25,417
Yeah.

342
00:19:25,417 --> 00:19:25,777
Yeah.

343
00:19:25,777 --> 00:19:31,627
I mean, there's a, we think of the product
as the whole charging station, you know,

344
00:19:31,627 --> 00:19:35,017
it's, it's, and everything that goes into
building it from supply chain to

345
00:19:35,017 --> 00:19:40,757
implementation, to the contractors, to the
software, to, of course the charger, the

346
00:19:40,757 --> 00:19:41,927
charge is just a small part.

347
00:19:41,927 --> 00:19:44,457
And I think that's, people need to uplevel
their thinking.

348
00:19:44,457 --> 00:19:46,297
It's the whole charging station that
matters.

349
00:19:46,297 --> 00:19:47,825
It's not just the charger.

350
00:19:47,825 --> 00:19:51,785
And part of our charging station, to
answer your previous question, is a

351
00:19:51,785 --> 00:19:53,125
battery system.

352
00:19:53,185 --> 00:19:59,085
We are one of the first to really take the
lead on battery -backed EV fast charging

353
00:19:59,085 --> 00:19:59,925
stations.

354
00:19:59,925 --> 00:20:03,205
There's companies out there, like Formally
FreeWire, who I think went out of

355
00:20:03,205 --> 00:20:09,385
business, and or ADS Tech, who I think is
still in business, that have a battery

356
00:20:09,385 --> 00:20:10,805
-integrated charger.

357
00:20:10,805 --> 00:20:15,105
For people to have a simple mental model,
it's basically the difference between the

358
00:20:15,105 --> 00:20:15,473
two.

359
00:20:15,473 --> 00:20:21,013
to battery approaches is kind of like the
difference between a gas station that has

360
00:20:21,013 --> 00:20:25,533
a big gas pump or tank rather underneath
it.

361
00:20:25,973 --> 00:20:32,273
That's what gas stations do today versus a
battery integrated charger is like a gas

362
00:20:32,273 --> 00:20:35,393
pump with a little gas tank inside of it
that runs out really quick.

363
00:20:35,473 --> 00:20:37,973
And we realized that early on.

364
00:20:37,973 --> 00:20:42,693
We built a software system called Power
Simulation that is like a full physics

365
00:20:42,693 --> 00:20:44,933
simulator of charging stations.

366
00:20:44,945 --> 00:20:48,985
you know, simulate 10 ,000 days and kind
of figure out all the edge cases, et

367
00:20:48,985 --> 00:20:50,305
cetera, from that.

368
00:20:50,305 --> 00:20:54,105
We ran our models and we're like, yeah,
like that doesn't make sense.

369
00:20:54,105 --> 00:20:57,205
But battery -backed EV fast charging
stations are more technically difficult

370
00:20:57,205 --> 00:21:01,245
and you have to have really low latency
power control to do it well.

371
00:21:01,245 --> 00:21:06,645
So that's a challenge and part of the
reason we have an edge compute system on

372
00:21:06,645 --> 00:21:07,685
site.

373
00:21:09,905 --> 00:21:10,841
that's all good.

374
00:21:11,556 --> 00:21:15,116
so is the battery backup not so much, I
think we've heard, and you're totally

375
00:21:15,116 --> 00:21:15,306
right.

376
00:21:15,306 --> 00:21:18,856
You have some that have kind of done it
where it's directly tied to the charger

377
00:21:18,856 --> 00:21:21,576
and then like tests and some others will
do it.

378
00:21:21,576 --> 00:21:23,976
So it's a much larger one tied to the
site.

379
00:21:24,096 --> 00:21:29,256
And is the reason for tying it more to the
site driven to reliability or is it to

380
00:21:29,256 --> 00:21:34,156
avoid like long -term costs due to,
charges from the utility and stuff like

381
00:21:34,156 --> 00:21:36,057
that, or is it just kind of a healthy mix
of both?

382
00:21:36,057 --> 00:21:38,397
It's predominantly the latter.

383
00:21:39,157 --> 00:21:43,237
It's mainly a means of keeping the total
cost of ownership as low as possible, so

384
00:21:43,237 --> 00:21:47,797
keeping demand charges low and also
keeping time to market low.

385
00:21:47,797 --> 00:21:52,097
We can install in as little as, I think
we've done as little as four months, our

386
00:21:52,097 --> 00:21:54,077
average is probably five to six.

387
00:21:54,537 --> 00:22:00,700
It basically is a way to decrease the grid
requirements on site pretty substantially.

388
00:22:00,700 --> 00:22:04,700
So minimize is like transformers and kind
of the larger stuff that really can slow

389
00:22:04,700 --> 00:22:06,873
down some of these projects.

390
00:22:06,873 --> 00:22:11,813
The vast majority of EV fast charging here
on out will, especially as we head into

391
00:22:11,813 --> 00:22:14,123
the next five to 10 to 20 years, it's
going to be battery backed.

392
00:22:14,123 --> 00:22:18,113
And it's mainly a function of the grid
being undersized and the supply chain

393
00:22:18,113 --> 00:22:19,223
challenges around transformers.

394
00:22:19,223 --> 00:22:23,133
So I think battery backed fast charging is
definitively here to stay.

395
00:22:23,133 --> 00:22:25,376
And we're super happy.

396
00:22:25,376 --> 00:22:29,796
chain for that's much greater right now
and then it is for transformers in the

397
00:22:29,796 --> 00:22:31,276
supporting infrastructure.

398
00:22:32,016 --> 00:22:33,196
Interesting.

399
00:22:33,196 --> 00:22:36,536
And it makes sense, but yeah.

400
00:22:36,536 --> 00:22:37,516
Yeah.

401
00:22:37,685 --> 00:22:41,025
know, just use the one that's available
and cheap and getting cheaper every day as

402
00:22:41,025 --> 00:22:44,084
opposed to the one that's not available
and getting more expensive every day.

403
00:22:44,084 --> 00:22:45,514
Are you seeing an overlap?

404
00:22:45,514 --> 00:22:48,684
It seems like it'd be a different chem,
maybe not necessarily different chemistry,

405
00:22:48,684 --> 00:22:51,404
but slightly different supply chain
around.

406
00:22:51,624 --> 00:22:55,224
people talk about like year ago, EV
batteries really expensive.

407
00:22:55,224 --> 00:22:59,524
And now we're kind of seeing, due to some
of the changes with that supply chain that

408
00:22:59,524 --> 00:23:05,244
the prices have come down because there's
more supply is that same with the battery

409
00:23:05,244 --> 00:23:09,544
backups that your team is purchasing or
just kind of coincidental.

410
00:23:10,104 --> 00:23:14,150
or still kind of niche enough market that
you're able to kind of keep up with.

411
00:23:14,196 --> 00:23:15,207
the supply.

412
00:23:15,207 --> 00:23:22,647
I would not be surprised if batteries were
anywhere from $20 to $30 per kilowatt hour

413
00:23:22,647 --> 00:23:28,507
from wholesalers by the end of the decade
or at latest by 2035.

414
00:23:28,507 --> 00:23:35,327
It basically is getting super freaking
cheap and it's largely a function of a

415
00:23:35,327 --> 00:23:38,467
huge amount of production capacity coming
online across the world.

416
00:23:38,467 --> 00:23:43,327
Everything from the raw material
extraction to the refining to the shipment

417
00:23:43,327 --> 00:23:44,871
systems to

418
00:23:44,871 --> 00:23:48,511
processing and manufacturing of battery
cells to the battery pack manufacturing

419
00:23:48,511 --> 00:23:50,371
all the way up.

420
00:23:51,711 --> 00:23:56,151
So China is doing what China does really
well, which is they are pushing the price

421
00:23:56,151 --> 00:23:58,911
curve down and down and down and are
essentially commoditizing the offering.

422
00:23:58,911 --> 00:24:03,231
We saw them do this with solar and now
we're seeing it with battery cells and

423
00:24:03,231 --> 00:24:06,151
they're also actually doing it with power
electronics, which is something we're

424
00:24:06,151 --> 00:24:07,611
starting to think about more and more.

425
00:24:07,611 --> 00:24:09,511
But basically,

426
00:24:09,831 --> 00:24:11,471
I think it's broadly good.

427
00:24:11,471 --> 00:24:14,531
I know there's a lot of discussions about
what do we do with China, what do we do

428
00:24:14,531 --> 00:24:15,551
with China.

429
00:24:16,051 --> 00:24:19,571
At the end of the day, China is making a
lot of really important technologies that

430
00:24:19,571 --> 00:24:21,551
are important to the energy transition.

431
00:24:23,051 --> 00:24:26,651
They're drastically cutting the price down
and down and down, and that makes the

432
00:24:26,651 --> 00:24:29,051
products more accessible for others.

433
00:24:29,111 --> 00:24:34,771
I think it's honestly, we need to figure
out how to keep that relationship moving

434
00:24:34,771 --> 00:24:38,171
in a good direction, in my opinion,
especially as it pertains to the clean

435
00:24:38,171 --> 00:24:39,858
energy technologies.

436
00:24:39,858 --> 00:24:40,738
For sure.

437
00:24:40,738 --> 00:24:45,778
So you're looking at primarily, I mean, I
haven't heard about it as much lately, but

438
00:24:45,778 --> 00:24:49,558
obviously one of the other big kind of
grid tied battery backup systems was kind

439
00:24:49,558 --> 00:24:53,878
of like redox batteries and some of these
other things more usually utility scale.

440
00:24:53,878 --> 00:24:58,438
But it sounds like everything that you've
been doing or like, like utility solar

441
00:24:58,438 --> 00:24:59,448
scale sort of stuff.

442
00:24:59,448 --> 00:25:03,866
It sounds like it's all just been lithium
ion based grid tied batteries.

443
00:25:04,263 --> 00:25:05,263
Yeah, 100%.

444
00:25:05,263 --> 00:25:08,643
So lithium iron phosphate, that's the
specific chemistry that we use.

445
00:25:08,643 --> 00:25:11,943
And we use it for a few different reasons.

446
00:25:11,943 --> 00:25:15,803
It's typically a higher power chemistry,
and it's capable of longer cycle life.

447
00:25:15,803 --> 00:25:17,803
And it's actually kind of become the...

448
00:25:17,803 --> 00:25:22,423
It actually, I think, is definitely the
lowest cost chemistry on the market.

449
00:25:22,423 --> 00:25:27,343
And that's largely coming from the fact
that the majority of EVs are using it as

450
00:25:27,343 --> 00:25:28,583
their primary chemistry now.

451
00:25:28,583 --> 00:25:33,703
Like, we don't really need cobalt,
alumina, nickel.

452
00:25:33,703 --> 00:25:35,013
solutions anymore.

453
00:25:35,013 --> 00:25:40,563
We can just use lithium ion phosphate and
get the range that the average driver

454
00:25:40,563 --> 00:25:40,973
expects.

455
00:25:40,973 --> 00:25:44,423
So that's, I think, a big win for the
environment and also for the cost

456
00:25:44,423 --> 00:25:45,543
structure of the product.

457
00:25:45,543 --> 00:25:49,043
I think actually there's some pretty
interesting news coming out of China

458
00:25:49,043 --> 00:25:53,843
around sodium ion battery cells.

459
00:25:53,843 --> 00:25:59,743
I actually haven't studied that
extensively, but technically the bill of

460
00:25:59,743 --> 00:26:01,277
materials costs

461
00:26:01,287 --> 00:26:04,547
from a raw materials perspective is
cheaper for sodium.

462
00:26:04,547 --> 00:26:09,747
So if China and other manufacturers can
figure out how to productize that and

463
00:26:09,747 --> 00:26:13,927
scale it up and achieve economies of
scale, then theoretically we should even

464
00:26:13,927 --> 00:26:20,097
be able to go into another big step down
in price for dollar per kilowatt hour,

465
00:26:20,097 --> 00:26:20,987
which would be sweet.

466
00:26:20,987 --> 00:26:24,447
And sodium ion has longer cycle life,
which is really key for our application

467
00:26:24,447 --> 00:26:25,467
and others.

468
00:26:25,467 --> 00:26:29,407
So we're keeping an eye on that and pretty
exciting stuff coming.

469
00:26:30,386 --> 00:26:31,406
No, that, I mean, that's great.

470
00:26:31,406 --> 00:26:34,886
And that's been such a big, I mean, I,
there's definitely been more talk of

471
00:26:34,886 --> 00:26:37,486
sodium mine and unfortunately it just
seems to be, it's been mostly focused on

472
00:26:37,486 --> 00:26:40,586
the Chinese market than anything from the
domestic manufacturers.

473
00:26:40,586 --> 00:26:44,396
And it does kind of feel like it's where
LFP was only just a few years ago.

474
00:26:44,396 --> 00:26:48,886
So I think there is a large potential for
it, especially in these kinds of, grid

475
00:26:48,886 --> 00:26:53,366
related things where weight density, or
energy density by weight isn't as critical

476
00:26:53,366 --> 00:26:55,096
as it is in automotive.

477
00:26:55,096 --> 00:26:57,778
And it's been impressive already just
seen.

478
00:26:57,778 --> 00:27:00,858
how many of these different battery
technologies have increased in that energy

479
00:27:00,858 --> 00:27:02,319
density too so quickly.

480
00:27:02,319 --> 00:27:04,619
Yeah, the energy density is an interesting
one.

481
00:27:04,619 --> 00:27:12,119
And I think I haven't studied sodium ion
closely, but I suspect with the vehicle

482
00:27:12,119 --> 00:27:19,639
level efficiency and range benefits that
are kind of that companies like Tesla and

483
00:27:19,639 --> 00:27:24,279
Rivian and others are unlocking, we'll be
able to unlock and continually use lower

484
00:27:24,279 --> 00:27:26,179
and lower energy density capable cells.

485
00:27:26,179 --> 00:27:28,519
And that's basically what happened with
nickel, right?

486
00:27:28,519 --> 00:27:30,543
Everyone was like, my God, we got to put a

487
00:27:30,543 --> 00:27:34,043
crap ton of energy in these cells because
everything's so expensive and the arrows

488
00:27:34,043 --> 00:27:38,463
package is not good and thermal control
and it's not great and the powertrain

489
00:27:38,463 --> 00:27:39,863
isn't as efficient yet.

490
00:27:39,863 --> 00:27:43,383
And then over five to 10 years, Tesla got
all those things figured out and they were

491
00:27:43,383 --> 00:27:45,763
able to unlock lithium iron phosphate.

492
00:27:45,843 --> 00:27:48,483
So perhaps they'll be able to do it again.

493
00:27:48,483 --> 00:27:50,565
So it'll be interesting to see.

494
00:27:50,618 --> 00:27:51,458
for sure.

495
00:27:51,458 --> 00:27:53,608
So we talked about kind of the battery
side to it.

496
00:27:53,608 --> 00:27:56,218
So what in this stack is kind of like the
next part.

497
00:27:56,218 --> 00:28:00,378
It goes from the battery to then obviously
the actual charger itself and have there

498
00:28:00,378 --> 00:28:04,638
been any things in particular with that
charging hardware that you guys really

499
00:28:04,638 --> 00:28:08,558
look for or that you've noticed is a big
part of the reliability.

500
00:28:08,558 --> 00:28:12,618
I mean, I know from some it's kind of been
charging cords and the cables to really

501
00:28:12,618 --> 00:28:14,628
get kind of down to the parts and pieces
of it.

502
00:28:14,628 --> 00:28:16,691
But I'm just kind of curious what your
team has seen.

503
00:28:16,691 --> 00:28:17,911
Yeah, let me share my screen.

504
00:28:17,911 --> 00:28:23,431
I don't know if people can see this on
their screen, but if you're on YouTube or

505
00:28:23,431 --> 00:28:28,852
you're watching this, you'll be able to
see the following.

506
00:28:28,852 --> 00:28:32,865
So here's a good slide on just like how we
think about reliability.

507
00:28:32,865 --> 00:28:36,765
I think everybody and anybody in the
entire industry needs to understand this

508
00:28:36,765 --> 00:28:38,675
fundamental concept, which is why I'm
gonna start here.

509
00:28:38,675 --> 00:28:43,665
So there is a very big difference between
just is the station online, which is one

510
00:28:43,665 --> 00:28:48,157
part of reliability, and does the station
successfully charge?

511
00:28:48,157 --> 00:28:50,677
Really all that the driver cares about is
that second part.

512
00:28:50,677 --> 00:28:53,627
They care about that the charging session
was successful.

513
00:28:53,627 --> 00:28:54,897
They plugged in.

514
00:28:54,897 --> 00:28:59,417
They quickly tapped their credit card or
Google Pay or Apple Pay.

515
00:28:59,417 --> 00:29:00,737
Boom, they're off to the races.

516
00:29:00,737 --> 00:29:05,017
And the power starts ramping up, and they
can go inside and not even think about it.

517
00:29:05,017 --> 00:29:09,297
Like that walk away moment of I trust that
it's charging and I don't have to fiddle

518
00:29:09,297 --> 00:29:13,877
around with my app anymore is like the
delight that we are trying to capture with

519
00:29:13,877 --> 00:29:14,917
our drivers.

520
00:29:16,253 --> 00:29:17,363
So that's what we do.

521
00:29:17,363 --> 00:29:19,413
I mean, we're actually quite good at that
second part.

522
00:29:19,413 --> 00:29:21,333
We're also very good at the first part.

523
00:29:21,713 --> 00:29:23,873
So the first part is just basics.

524
00:29:23,873 --> 00:29:25,513
It's like, can you tie your shoes?

525
00:29:25,513 --> 00:29:27,873
It's like, is the station online?

526
00:29:27,873 --> 00:29:28,673
Is it up?

527
00:29:28,673 --> 00:29:29,473
Is it operational?

528
00:29:29,473 --> 00:29:33,653
Well, we know down to the millisecond if
it is at our stations, because we have

529
00:29:33,653 --> 00:29:37,213
that edge -compute system, and we have an
LTE antenna, and we have a team of five to

530
00:29:37,213 --> 00:29:39,213
six engineers on our network operation
center.

531
00:29:39,213 --> 00:29:42,613
We actually literally staff a network
operation center, which is pretty crazy

532
00:29:42,613 --> 00:29:44,125
and pretty wild, but it's like a...

533
00:29:44,125 --> 00:29:47,845
cultural defect or a cultural carryover
from our Starlink days.

534
00:29:48,520 --> 00:29:49,680
No, I think that's huge.

535
00:29:49,680 --> 00:29:53,020
You just don't see, I think that's where a
lot of others struggle at first.

536
00:29:53,373 --> 00:29:54,693
Yeah, it's crazy.

537
00:29:54,693 --> 00:29:57,773
I mean, I don't know if this is true, but
I heard the other day that Electrify

538
00:29:57,773 --> 00:30:02,813
America has 80 people on their network
operations team, which is crazy.

539
00:30:02,813 --> 00:30:08,233
So we're able to basically have one person
on call and monitoring the fleet at any

540
00:30:08,233 --> 00:30:08,973
given time.

541
00:30:08,973 --> 00:30:12,833
And we actually expect to, because we
leverage so much software, we expect to

542
00:30:12,833 --> 00:30:17,593
continue, maybe slightly increase, but
predominantly continue that single source

543
00:30:17,593 --> 00:30:18,472
coverage.

544
00:30:18,472 --> 00:30:19,916
Yeah, that's why.

545
00:30:19,941 --> 00:30:24,641
Even as we go and build eventually more
charging stations than Electrify American

546
00:30:24,641 --> 00:30:27,221
EV Go, which I actually think we will go
do.

547
00:30:28,161 --> 00:30:32,841
So that's a key way to just discern if
it's up and operational.

548
00:30:32,841 --> 00:30:36,121
Some of the more challenging things are
like, okay, did the cable get cut?

549
00:30:36,121 --> 00:30:39,011
Well, you have to be able to tell with
your software if the cable got cut.

550
00:30:39,011 --> 00:30:42,121
And if it did get cut, then you need to
alert the network operations center

551
00:30:42,121 --> 00:30:46,741
operator immediately, at which point they
can go and look at the telemetry and

552
00:30:46,741 --> 00:30:48,477
figure out, yeah, it got cut.

553
00:30:48,477 --> 00:30:52,277
we need to trigger a technician to go out
there.

554
00:30:52,277 --> 00:30:57,277
So at that point, or let's say if the
screen breaks or if there's like a pump or

555
00:30:57,277 --> 00:31:00,877
some power module, something like that
that fails, we can see all of that.

556
00:31:00,877 --> 00:31:06,017
And we then go and trigger a maintenance
technician to go out and fix it.

557
00:31:06,017 --> 00:31:12,297
So we're very much in the monitor early,
monitor often, and monitor with software

558
00:31:12,297 --> 00:31:15,640
frame of mind so that we can stay ahead of
downtime issues.

559
00:31:15,640 --> 00:31:18,221
The more challenging part is the charging
session reliability.

560
00:31:18,221 --> 00:31:24,181
So in order to successfully charge, you
have to oversee and successfully initiate

561
00:31:24,181 --> 00:31:25,941
everything in the following sequence.

562
00:31:25,941 --> 00:31:31,421
Car shows up, they plug in, they tap their
payment, their credit card, whatever.

563
00:31:32,141 --> 00:31:37,541
The charger actually connects and starts
talking to the car.

564
00:31:37,541 --> 00:31:42,191
There's about 10 step to 20 step process
that they go through.

565
00:31:42,191 --> 00:31:45,095
There's a checklist of electrical safety
tests.

566
00:31:45,233 --> 00:31:49,533
Things like ground isolation and faults
that they need to go and work through

567
00:31:49,533 --> 00:31:52,033
together, the car and the charger.

568
00:31:52,253 --> 00:31:55,893
And then if that all passes, then the
session initiates.

569
00:31:55,893 --> 00:32:01,013
At which point you start to ramp up power
and the car says, give me more, give me

570
00:32:01,013 --> 00:32:02,373
more, give me more.

571
00:32:02,573 --> 00:32:07,093
And at which point you'll kind of reach
your peak power and then you'll then start

572
00:32:07,093 --> 00:32:08,653
to do the longer dwell.

573
00:32:08,653 --> 00:32:12,173
And of course, as everybody knows in our
industry, like then the power rolls off as

574
00:32:12,173 --> 00:32:14,693
you get to higher and higher states of
charge in the battery.

575
00:32:15,760 --> 00:32:20,521
You also need to be able to be ready for a
driver to come by and quickly rip out the

576
00:32:20,521 --> 00:32:22,081
connector because drivers do that all the
time.

577
00:32:22,081 --> 00:32:24,901
So you need to be able to safely turn it
off really quick.

578
00:32:25,441 --> 00:32:31,021
And if anything in that sequence goes
wrong, you need to have kind of...

579
00:32:31,021 --> 00:32:34,881
Well, first off, you should just design
your software such that it doesn't go

580
00:32:34,881 --> 00:32:35,261
wrong.

581
00:32:35,261 --> 00:32:39,781
If the payment doesn't work, you failed.

582
00:32:39,781 --> 00:32:42,833
You failed the charging succession
reliability test.

583
00:32:42,833 --> 00:32:48,573
If the power doesn't initiate or the car
can't talk to the charger, you failed.

584
00:32:48,573 --> 00:32:52,453
So designing the software at a lower level
to make sure that those don't fail is

585
00:32:52,453 --> 00:32:53,633
super key.

586
00:32:53,693 --> 00:32:59,833
But if there is a failure, you need to be
able to quickly recover it in software so

587
00:32:59,833 --> 00:33:01,193
that the driver doesn't notice.

588
00:33:01,193 --> 00:33:06,633
For example, power cycling some power
module so that it comes back up safely and

589
00:33:06,633 --> 00:33:11,193
is ready to then deliver power into the
car as an example.

590
00:33:11,889 --> 00:33:15,469
All that to say, that's the brains of the
operation.

591
00:33:15,469 --> 00:33:17,829
We started this conversation talking about
our technology.

592
00:33:17,829 --> 00:33:19,189
That's the core technology.

593
00:33:19,189 --> 00:33:22,749
It's really this vertically integrated
software that makes Tesla really good at

594
00:33:22,749 --> 00:33:23,359
what they do.

595
00:33:23,359 --> 00:33:26,729
It's what makes Rivian really beautiful,
really good at what they do and all the

596
00:33:26,729 --> 00:33:28,219
fancy controls that they have in their
cars.

597
00:33:28,219 --> 00:33:35,249
And it's what makes electric era really
fantastic at charging our customers, EV

598
00:33:35,249 --> 00:33:36,316
drivers cars.

599
00:33:36,316 --> 00:33:36,736
Yeah.

600
00:33:36,736 --> 00:33:39,976
One of the things I hear a lot from EV
drivers is like, why, why don't they work?

601
00:33:39,976 --> 00:33:41,176
This just seems so simple.

602
00:33:41,176 --> 00:33:44,336
It's been solved in so many other
industries in a way.

603
00:33:44,336 --> 00:33:48,876
And I think the more you learn about the
industry or the technology, especially you

604
00:33:48,876 --> 00:33:53,376
realize it isn't the concept of what
you're trying to execute is pretty simple,

605
00:33:53,376 --> 00:33:58,236
but there are a lot of things involved
with making sure it's done efficiently and

606
00:33:58,236 --> 00:33:59,476
then also safely.

607
00:33:59,476 --> 00:34:01,692
And in your opinion, is that.

608
00:34:01,692 --> 00:34:05,132
just because a lot of others have
struggled with having a really strong kind

609
00:34:05,132 --> 00:34:10,652
of software first approach with kind of
making the experience more difficult for

610
00:34:10,652 --> 00:34:13,143
EV drivers and kind of reliability in
general.

611
00:34:13,143 --> 00:34:18,654
I think the very like...

612
00:34:18,654 --> 00:34:22,114
A very skeptical and pessimistic person in
me says, man, I just don't think they

613
00:34:22,114 --> 00:34:22,934
care.

614
00:34:23,574 --> 00:34:27,374
I think that one of the core cultural
things that makes our company so

615
00:34:27,374 --> 00:34:30,014
exceptional is we're just super obsessed
with EV drivers.

616
00:34:30,014 --> 00:34:31,934
And so is Tesla, and so is Rivian.

617
00:34:31,934 --> 00:34:36,754
There's an element of love in their
products and an element of love in ours.

618
00:34:37,534 --> 00:34:41,474
And you look at Electrify America, you
look at the origin story, they came out of

619
00:34:41,474 --> 00:34:46,134
the diesel gate scandal and it was just
this big corporate thing that got stood up

620
00:34:46,134 --> 00:34:48,254
out of a government...

621
00:34:48,254 --> 00:34:54,574
payout mandate and how could you have love
for anything in that situation?

622
00:34:54,574 --> 00:34:57,514
Not to talk bad about Electrofair America,
I'm sure there are people that very much

623
00:34:57,514 --> 00:35:02,534
care about EV drivers at that company, but
I just think if you're a startup or

624
00:35:02,534 --> 00:35:07,614
you're, which Tesla was and Rivian was
obviously, you have to have an obsessive

625
00:35:07,614 --> 00:35:11,194
approach to high product quality
experiences.

626
00:35:11,594 --> 00:35:15,294
So I think it's just like almost a
metaphysical answer to your question.

627
00:35:15,294 --> 00:35:17,534
The technology on top of it.

628
00:35:17,618 --> 00:35:20,618
There's a lot more that I'm not talking
about that also has to go right.

629
00:35:20,618 --> 00:35:25,718
So it's like, you got to get all of these
things together, working seamlessly, whose

630
00:35:25,718 --> 00:35:28,798
value is greater than the sum of the
individual parts.

631
00:35:31,218 --> 00:35:37,138
And the way to work yourself through that
pain and chase those nines is really just

632
00:35:37,138 --> 00:35:40,248
coming back to the labor of love that is
electric era.

633
00:35:40,248 --> 00:35:44,598
It's that mentality that we have every day
that causes us to approach our jobs with

634
00:35:44,598 --> 00:35:45,534
intensity.

635
00:35:45,534 --> 00:35:50,774
Because we really truly believe that we
got to get EV charging infrastructure out

636
00:35:50,774 --> 00:35:53,514
there that's awesome if people want to
drive EVs.

637
00:35:53,897 --> 00:35:54,607
Yeah, that's great.

638
00:35:54,607 --> 00:35:59,017
And we've definitely been talking about
kind of like looking back on the charging

639
00:35:59,017 --> 00:36:02,837
space and how electric areas started and
grown.

640
00:36:02,837 --> 00:36:07,137
I'm kind of curious on your thoughts
looking forward, like what do you see are

641
00:36:07,137 --> 00:36:13,017
some of the interesting trends in the
space and kind of ways that you're looking

642
00:36:13,017 --> 00:36:17,457
to help stand out even further or like
possibly even accelerate the rollout for

643
00:36:17,457 --> 00:36:18,226
electric era.

644
00:36:18,226 --> 00:36:24,866
Yeah, so of the things that we're
comfortable talking about externally, I

645
00:36:24,866 --> 00:36:27,006
mean, I guess there's a lot.

646
00:36:27,006 --> 00:36:33,626
So we have a very comprehensive and
almost, I think, 10, at least, year view

647
00:36:33,626 --> 00:36:34,686
of our product roadmap.

648
00:36:34,686 --> 00:36:40,066
And it is pretty technically intense.

649
00:36:40,086 --> 00:36:44,986
Like, we're aiming to do to EV fast
charging what NVIDIA did to GPUs.

650
00:36:44,986 --> 00:36:47,462
Like, we're thinking that deeply in
that...

651
00:36:47,462 --> 00:36:49,622
afield about the problem.

652
00:36:53,602 --> 00:36:56,722
And obviously, we're early in that
planning exercise.

653
00:36:56,722 --> 00:37:00,702
So it's not like we're going to commit to
doing one thing or the other.

654
00:37:00,702 --> 00:37:03,582
But of the things that we've identified
that are really interesting, it really

655
00:37:03,582 --> 00:37:07,562
kind of comes back to solving some of the
core points that we hit on the pod today,

656
00:37:07,562 --> 00:37:14,442
which is power access, power efficiency,
power delivery.

657
00:37:14,834 --> 00:37:18,234
Reliability, instantaneous and low latency
control.

658
00:37:19,974 --> 00:37:23,734
Product and customer experience, the
driver experience at retail locations.

659
00:37:23,734 --> 00:37:27,194
We're going to announce some really cool
stuff there down the road as well.

660
00:37:27,194 --> 00:37:30,934
So I think EV drivers are going to be
really, really fired up about our product

661
00:37:30,934 --> 00:37:31,514
roadmap.

662
00:37:31,514 --> 00:37:35,514
And I truly think we're going to be the
cutting edge technology in this space.

663
00:37:35,514 --> 00:37:40,454
I think that's a pretty bold statement,
but with what we see coming, I think it's

664
00:37:40,454 --> 00:37:40,994
actually true.

665
00:37:40,994 --> 00:37:44,754
I think Tesla is very split focused.

666
00:37:44,818 --> 00:37:47,318
You know, they're going to go build
optimists and they're going to go build

667
00:37:47,318 --> 00:37:49,328
like new EVs and FSD.

668
00:37:49,328 --> 00:37:52,198
They don't really have a whole lot of
bandwidth to think about the charging side

669
00:37:52,198 --> 00:37:53,158
of things.

670
00:37:53,218 --> 00:37:58,118
And that's the beauty of focus in a
company is you can go in compound value

671
00:37:58,118 --> 00:38:03,248
around a specific niche of customer value
that is highly differentiated.

672
00:38:03,248 --> 00:38:05,838
It creates a highly technical and cutting
edge solution.

673
00:38:05,838 --> 00:38:07,778
So I would just say, stay tuned.

674
00:38:07,778 --> 00:38:12,838
I mean, we got a lot of stuff coming out
over the next year alone and, and, and the

675
00:38:12,838 --> 00:38:15,034
years following that are going to be even
more exciting.

676
00:38:15,261 --> 00:38:15,841
That's great.

677
00:38:15,841 --> 00:38:20,781
And I think just looking at the broader EV
market right now, there's, I think a lot

678
00:38:20,781 --> 00:38:26,081
of narrative around that it's EV sales are
slowing when in fact, other than kind of

679
00:38:26,081 --> 00:38:29,321
Tesla slowing down their sales overall, it
seems like a lot of the auto manufacturers

680
00:38:29,321 --> 00:38:33,321
are growing and increasing in their year
over year sales.

681
00:38:33,321 --> 00:38:40,641
What do you see is the best way to kind of
get people over the hump if they're

682
00:38:40,641 --> 00:38:42,653
skeptical about EVs or

683
00:38:42,653 --> 00:38:47,153
anything that's really kind of stood out
to you as like the experience of it.

684
00:38:47,153 --> 00:38:49,953
Cause I think there are so many
narratives, but when you live with it day

685
00:38:49,953 --> 00:38:52,213
to day, you realize, this is so much
easier.

686
00:38:52,213 --> 00:38:55,053
And there's a lot of benefits over the
others.

687
00:38:55,053 --> 00:38:58,553
I'm just kind of curious with what you've
done and your experience, what you've

688
00:38:58,553 --> 00:39:01,097
found to try to

689
00:39:01,245 --> 00:39:02,235
Get people interested.

690
00:39:02,235 --> 00:39:06,385
I think the most common and easiest way is
usually just get butts in seats and drive

691
00:39:06,385 --> 00:39:07,385
an electric vehicle.

692
00:39:07,385 --> 00:39:11,745
But I'm just kind of curious if there's
anything that you've seen that has been of

693
00:39:11,745 --> 00:39:16,565
interest or kind of changed that
perspective for others that might be

694
00:39:16,565 --> 00:39:19,370
skeptical or kind of leery of making the
switch to electric vehicle.

695
00:39:19,370 --> 00:39:22,579
Well, I mean, as somebody who's watched

696
00:39:22,579 --> 00:39:30,019
Rockets land themselves and satellite
constellations take fold and new

697
00:39:30,019 --> 00:39:33,199
technologies in the automotive space
emerge.

698
00:39:33,699 --> 00:39:39,119
It's just inevitable to me that better
products and better technologies are going

699
00:39:39,119 --> 00:39:40,119
to come out.

700
00:39:40,119 --> 00:39:46,039
I think the framework for people that are
considering EV drive in EV is you should

701
00:39:46,039 --> 00:39:52,079
select a very good EV car company that is
reputable and has a lot of ...

702
00:39:52,595 --> 00:39:55,475
excitable fans like Tesla and Rivian
specifically.

703
00:39:55,475 --> 00:39:56,835
And you should go buy their cars.

704
00:39:56,835 --> 00:39:58,995
I think a lot of EVs are just not that
exciting.

705
00:39:58,995 --> 00:40:02,655
They're just kind of like, eh, it's our
attempt.

706
00:40:02,655 --> 00:40:04,675
We're not really good engineers and we
don't really care.

707
00:40:04,675 --> 00:40:05,355
And here's the thing.

708
00:40:05,355 --> 00:40:06,295
Here's a concept car.

709
00:40:06,295 --> 00:40:07,395
Let's see how it does.

710
00:40:07,395 --> 00:40:09,785
Like those cars are terrible and I would
not buy them.

711
00:40:09,785 --> 00:40:12,035
I think like Kia is good.

712
00:40:12,035 --> 00:40:13,115
Rivian is great.

713
00:40:13,115 --> 00:40:13,685
Fantastic.

714
00:40:13,685 --> 00:40:13,995
Really.

715
00:40:13,995 --> 00:40:14,935
I love their cars.

716
00:40:14,935 --> 00:40:16,915
I think Tesla sells incredible cars.

717
00:40:16,915 --> 00:40:18,415
There's others as well.

718
00:40:18,415 --> 00:40:20,495
Then there's a lot that are not good.

719
00:40:21,011 --> 00:40:24,071
The ones that are good are incredible.

720
00:40:24,311 --> 00:40:26,811
EVs are just so freaking sweet.

721
00:40:26,811 --> 00:40:30,311
It's basically the difference between a
flip phone and an iPhone.

722
00:40:30,351 --> 00:40:34,491
It's the difference between a horse and
buggy and a car, an ICE car.

723
00:40:34,491 --> 00:40:36,891
It's a quantum step improvement.

724
00:40:36,970 --> 00:40:42,851
You are in a rocket ship that accelerates
extremely fast, that has extremely low

725
00:40:42,851 --> 00:40:46,391
energy and maintenance costs, that drives
you everywhere.

726
00:40:46,911 --> 00:40:49,591
It's just a quantum leap forward.

727
00:40:51,283 --> 00:40:55,883
And there's nothing really worth focusing
on than that in the EV adoption sector.

728
00:40:55,883 --> 00:40:59,703
Like we should just be talking about how
the product is better because it is a

729
00:40:59,703 --> 00:41:02,043
fundamentally superior automotive
experience.

730
00:41:02,123 --> 00:41:07,703
And yeah, if anybody else is, if anybody
in the audience is interested in driving

731
00:41:07,703 --> 00:41:11,743
one, yeah, go get in it, go get your butts
in your seats as Chase mentioned and go

732
00:41:11,743 --> 00:41:12,673
experience it for yourself.

733
00:41:12,673 --> 00:41:15,343
Cause once you sit in the car and you
press the accelerator, you'll know exactly

734
00:41:15,343 --> 00:41:16,603
what I'm talking about.

735
00:41:17,246 --> 00:41:18,706
No, I think you're spot on.

736
00:41:18,706 --> 00:41:22,266
I mean, it's interesting you mentioned
Kenaki and Hyundai, because I think of the

737
00:41:22,266 --> 00:41:26,606
traditional automakers, they have been the
best at making that transition with their

738
00:41:26,606 --> 00:41:30,316
product portfolio for making compelling
EVs.

739
00:41:30,316 --> 00:41:34,446
And then otherwise it's kind of been the
completely new startups that really go

740
00:41:34,446 --> 00:41:38,606
back to that focus and kind of love on
product that have really been able to get

741
00:41:38,606 --> 00:41:42,906
people passionate about cars who either
haven't been or even convince people who

742
00:41:42,906 --> 00:41:44,862
have been traditional car enthusiasts.

743
00:41:44,862 --> 00:41:47,901
to kind of get out and board the EV
bandwagon as well.

744
00:41:47,901 --> 00:41:52,101
Yeah, they have like a classic, some of
the traditional legacy companies, they

745
00:41:52,101 --> 00:41:53,971
have a classic innovators deliver problem.

746
00:41:53,971 --> 00:41:59,061
They don't want to have one product line
cannibalized their other product line.

747
00:41:59,321 --> 00:42:05,288
So it kind of expects corporate strategies
to reflect that constraint.

748
00:42:05,288 --> 00:42:09,328
there's definitely some, there's
definitely been proven to be the clean

749
00:42:09,328 --> 00:42:13,068
sheet design versus kind of these
platforms from the traditional auto OEMs

750
00:42:13,068 --> 00:42:15,548
that are trying to serve a bunch of
different platforms.

751
00:42:15,908 --> 00:42:19,308
I think they've done better than I thought
they would, but it's also still a clear

752
00:42:19,308 --> 00:42:23,388
difference in a clean sheet design for an
electric vehicle versus some of these ones

753
00:42:23,388 --> 00:42:28,198
that have to do is hybrid all of the above
and kind of don't do any of them.

754
00:42:28,198 --> 00:42:32,478
Well, or not even that it's just like,
they're not inspiring when you drive one,

755
00:42:32,478 --> 00:42:33,768
but,

756
00:42:33,768 --> 00:42:35,558
I realized we're kind of coming up on our
time.

757
00:42:35,558 --> 00:42:40,468
And so I, one thing I wanted to ask you
about is around, we definitely see like a

758
00:42:40,468 --> 00:42:42,228
lot of different.

759
00:42:42,248 --> 00:42:45,438
Evie charging some like peak and then kind
of take off and tamper off.

760
00:42:45,438 --> 00:42:48,568
Others kind of might not go to the highest
peak number, but we'll hold there for

761
00:42:48,568 --> 00:42:51,048
quite a while with electric era chargers.

762
00:42:51,048 --> 00:42:55,488
Are there like specific, is it going to be
a three 50 kilowatt system station?

763
00:42:55,488 --> 00:43:00,288
So if I roll up with a Hummer, Evie or
whatever I have, or what, what are kind of

764
00:43:00,288 --> 00:43:01,128
like, what should I expect?

765
00:43:01,128 --> 00:43:02,696
It's kind of like the base.

766
00:43:02,696 --> 00:43:07,416
minimum usually charge rate and kind of
expect for a charging experience for those

767
00:43:07,416 --> 00:43:09,134
kinds of road trips.

768
00:43:09,373 --> 00:43:15,033
Yeah, so currently everything that we have
in market right now is 200 KW peak.

769
00:43:16,013 --> 00:43:20,493
Without sharing too many details, we're
going to be a lot higher than that for our

770
00:43:20,493 --> 00:43:25,813
V3 product, which people should expect to
see next year.

771
00:43:25,813 --> 00:43:34,213
We'll do an announcement probably early
2025 timeframe, if all things are nominal.

772
00:43:34,653 --> 00:43:38,913
So peak power capabilities are going to go
up quite a bit.

773
00:43:39,144 --> 00:43:43,984
On the kind of rollback question that you
talked about, like the way that our

774
00:43:43,984 --> 00:43:47,484
software works is we will give as much
power as the car can accept.

775
00:43:47,484 --> 00:43:54,384
And so we're always car limiting the
charging station power flows as opposed to

776
00:43:54,384 --> 00:43:56,044
holding back.

777
00:43:56,044 --> 00:44:00,954
Unless there's extreme high utilization
and we expect like a large surge coming,

778
00:44:00,954 --> 00:44:05,604
then we'll start to kind of...

779
00:44:05,924 --> 00:44:11,544
peak shave here and there and split power
and more intelligently allocate power to

780
00:44:11,544 --> 00:44:14,984
cars so that we have enough energy and
reserve for the forecasted demand.

781
00:44:14,984 --> 00:44:17,944
We don't really do that at all that often.

782
00:44:19,244 --> 00:44:25,644
But so that's kind of our current...

783
00:44:25,644 --> 00:44:29,724
But rather it is something that might
happen in the event that there is extreme

784
00:44:29,724 --> 00:44:31,124
usage at the station.

785
00:44:31,604 --> 00:44:36,048
So outside of that though, we just give as
much power to the car as it can take.

786
00:44:36,655 --> 00:44:37,435
No, that's great.

787
00:44:37,435 --> 00:44:39,835
I mean, even 200 kilowatts is great.

788
00:44:39,835 --> 00:44:44,035
So many of these are, I'm seeing you in
like 50 to a hundred kilowatts.

789
00:44:44,035 --> 00:44:46,935
And I just don't think that's like really
a number that's truly like future

790
00:44:46,935 --> 00:44:48,375
-proofed.

791
00:44:48,375 --> 00:44:50,885
So to, and then there's still so many EVs
that can't even hit that.

792
00:44:50,885 --> 00:44:53,715
So I think that's, that's definitely great
to see.

793
00:44:53,715 --> 00:44:57,295
And then to hear you're doing even more
down the future, I think it's going to be

794
00:44:57,295 --> 00:44:58,786
great for a lot of drivers.

795
00:44:58,786 --> 00:45:03,286
Yeah, one thing I noticed briefly is just
like this trend line, which is peak power

796
00:45:03,286 --> 00:45:05,186
rate over time.

797
00:45:05,186 --> 00:45:10,026
In 2008, the Roadster, I think, had only a
27 kW peak charging rate.

798
00:45:10,026 --> 00:45:16,266
And over time, the leading power charge
rate has increased to about, I think, a 17

799
00:45:16,266 --> 00:45:17,556
% annualized growth rate.

800
00:45:17,556 --> 00:45:20,686
This is like the Moore's law for fast
charging.

801
00:45:20,686 --> 00:45:24,377
I call it the law of the electric era,
which is...

802
00:45:24,482 --> 00:45:28,342
which I think will hold true until we get
up to cars that can charge at about 1 .2

803
00:45:28,342 --> 00:45:32,202
or 1 .5 megawatts for light duty vehicles,
at which point you're basically on parity

804
00:45:32,202 --> 00:45:35,182
with the time that it takes to fill up a
gas car.

805
00:45:35,342 --> 00:45:39,902
So I don't know how long that'll take, and
if the 19 % annualized year over year

806
00:45:39,902 --> 00:45:42,922
growth rate will continue, but that is
certainly an observation that's driving

807
00:45:42,922 --> 00:45:45,748
our product roadmap, and we think about a
lot.

808
00:45:45,933 --> 00:45:46,933
That's great.

809
00:45:46,933 --> 00:45:49,313
Well, thank you so much for coming on
today, Quincy.

810
00:45:49,313 --> 00:45:52,233
I would be respectful of your time or
coming up at the top of the hour.

811
00:45:52,233 --> 00:45:56,173
But for anyone who's listening, what's a
great way for them to learn more and kind

812
00:45:56,173 --> 00:46:00,593
of reach out to you to look at possibly
installing some electric air chargers at

813
00:46:00,593 --> 00:46:01,544
their facilities.

814
00:46:01,544 --> 00:46:04,624
Yeah, well, I mean, I think if you're an
EV driver, I'll answer your second

815
00:46:04,624 --> 00:46:05,104
question first.

816
00:46:05,104 --> 00:46:08,644
But if you're an EV driver, I would just
encourage you to follow us on our socials.

817
00:46:08,644 --> 00:46:11,884
So we have a large amount of people that
follow us on LinkedIn.

818
00:46:11,884 --> 00:46:13,464
You can find us at Electric Era.

819
00:46:13,464 --> 00:46:15,364
We also have a large following on Twitter.

820
00:46:15,364 --> 00:46:17,984
You can follow us at Electric Era Tech.

821
00:46:17,984 --> 00:46:22,084
You can follow me on Twitter as well at
Quincy Edmund Lee.

822
00:46:22,364 --> 00:46:25,864
And then generally, if you're a customer
and you're interested in adding the fast

823
00:46:25,864 --> 00:46:29,424
charging, just go to our website, click in
the upper right hand corner, request a

824
00:46:29,424 --> 00:46:31,368
demo and schedule time with

825
00:46:31,368 --> 00:46:37,948
one of our amazing team members to just
kind of help you figure out how to

826
00:46:37,948 --> 00:46:41,988
navigate this next big transition in car
refill.

827
00:46:42,588 --> 00:46:46,588
There's also a great amount of material on
our website if you're not yet ready to

828
00:46:46,588 --> 00:46:48,108
take a call with our team.

829
00:46:48,108 --> 00:46:54,088
Just go to our blog under our website and
feel free to peruse around and see what

830
00:46:54,088 --> 00:46:56,037
you like and then give us a call when
you're ready.

831
00:46:56,037 --> 00:46:56,857
Thanks so much, Quincy.

832
00:46:56,857 --> 00:46:58,317
We'll have to have you on soon.

833
00:46:58,317 --> 00:47:01,817
I've been really excited to follow what
Electric Era has been doing and some of

834
00:47:01,817 --> 00:47:03,517
the upcoming announcements as well.

835
00:47:03,517 --> 00:47:04,938
I'm sure we'll have to have you back soon.

836
00:47:04,938 --> 00:47:05,428
Thanks, Chase.

837
00:47:05,428 --> 00:47:06,129
Good to be here.

838
00:47:11,982 --> 00:47:15,882
Thank you for tuning into this episode of
the Grid Connections podcast with Quincy

839
00:47:15,882 --> 00:47:18,082
Lee, the founder of Electric Era.

840
00:47:18,082 --> 00:47:21,602
We hope you enjoyed our deep dive into the
world of EV charging and learned how

841
00:47:21,602 --> 00:47:25,502
Electric Era is making a mark with its
innovative software and customer focused

842
00:47:25,502 --> 00:47:26,622
approach.

843
00:47:26,622 --> 00:47:30,002
If you found this episode insightful,
please share it with at least one other

844
00:47:30,002 --> 00:47:32,042
person who would appreciate it as well.

845
00:47:32,042 --> 00:47:35,422
Also, don't forget to leave us a positive
review on our podcast page.

846
00:47:35,422 --> 00:47:39,422
It helps us reach more listeners like you
and continue bringing top tier content

847
00:47:39,422 --> 00:47:40,546
every week.

848
00:47:40,814 --> 00:47:43,876
Until next week, this is The Great
Connections podcast signing