Share the Lifestyle

In this episode of SHARE THE LIFESTYLE, Steven and Moriah talk with Becky Hillyard — founder of lifestyle brand Cella Jane — about building a business rooted in authenticity, growing a trust-based audience from zero, and what it really looks like to run a style empire while raising three kids.

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You'll learn:

Why a loyal small audience will always outperform a large hollow one — and what that means for your brand or business
  • The real design process behind nine collections with Splendid, from mood board to Bloomingdale's
  • How to stop waiting for the perfect moment and start building something of your own today
Connect with City Lifestyle | Explore City Lifestyle Franchise Opportunities

Connect with Becky Hillyard
Cella Jane Website
Cella Jane on Instagram
Shop Becky's Splendid Collection

Full transcript and show notes for Episode 5 — [Show Notes Link]

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What is Share the Lifestyle?

What does it actually take to lead a life of impact? Most people are living for their next day off, but we’re focused on the next chapter—one defined by more time with family, more freedom in your schedule, and the courage to build something of your own.

On Share the Lifestyle, City Lifestyle founder Steven Schowengerdt deconstructs the '7 F’s' that define a life well-lived: Family, Finances, Freedom, Friendships, Fitness, Faith, and Fun. These are the unfiltered conversations with the difference-makers defining our culture today.
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Stop just living your life. Start designing it. Join the movement.