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Dispensary menus train customers to buy the highest THC percentage. That is not a product strategy. That is a race to the bottom.Dr. Riley Kirk is a PhD pharmaceutical scientist, co-founder of the Network of Applied Pharmacognosy, and author of Reefer Wellness, distributed by Penguin Random House. She built 425 thousand followers on TikTok making cannabis science readable for anyone. She joins Jason to break down what operators and budtenders are still getting wrong every day on the floor.In this episode: why indica and sativa are marketing categories and not scientific ones, how THCV drives daytime consumer demand and kills the munchies, why high THC produces a shorter and hollower experience than full-spectrum products, how cannabis beverages sit between edibles and smokables in the body, what the hemp beverage ban actually does to consumer spending, and how Penguin Random House published a cannabis book without knowing the cover photography was weed.If you run a dispensary, train a sales floor, or formulate products, this one is worth your full attention.Find Riley at cannabichem on TikTok and Instagram. Reefer Wellness is available at dispensaries nationwide and on Amazon. The Network of Applied Pharmacognosy is at networkofappliedpharmacognosy.com.21+ where legal. Nothing for sale. Full episodes at highfunctioning.show
Dispensary menus train customers to buy the highest THC percentage. That is not a product strategy. That is a race to the bottom.
Dr. Riley Kirk is a PhD pharmaceutical scientist, co-founder of the Network of Applied Pharmacognosy, and author of Reefer Wellness, distributed by Penguin Random House. She built 425 thousand followers on TikTok making cannabis science readable for anyone. She joins Jason to break down what operators and budtenders are still getting wrong every day on the floor.
In this episode: why indica and sativa are marketing categories and not scientific ones, how THCV drives daytime consumer demand and kills the munchies, why high THC produces a shorter and hollower experience than full-spectrum products, how cannabis beverages sit between edibles and smokables in the body, what the hemp beverage ban actually does to consumer spending, and how Penguin Random House published a cannabis book without knowing the cover photography was weed.
If you run a dispensary, train a sales floor, or formulate products, this one is worth your full attention.
Find Riley at cannabichem on TikTok and Instagram.
Reefer Wellness is available at dispensaries nationwide and on Amazon.
The Network of Applied Pharmacognosy is at networkofappliedpharmacognosy.com.
21+ where legal. Nothing for sale. Full episodes at highfunctioning.show
High Functioning Podcast is hosted by Jason Reposa, founder and CEO of Good Feels, a Massachusetts-based cannabis-infused beverage company. Join Jason as he dives into candid conversations with industry experts, innovators, and thought leaders from the cannabis world. Each episode explores the stories behind the people shaping the future of cannabis, from business practices to wellness trends. Whether you’re curious about the cannabis industry, looking to learn from the best, or simply want to stay informed, this podcast offers high-level insights with a dose of positivity.