Streaming takes the lead.
Welcome to the Know the Difference Minute for Wednesday, February 15th.
Media tracker Insider Intelligence is predicting linear TV to drop to less than half of daily viewing in favor of platforms like YouTube, Netflix, and TikTok. 
Traditional TV’s daily average is just under 3 hours. Streaming is expected to jump to 3 hours and 11 minutes. Not a huge margin—but a symbolic passing of the torch. 
Netflix and YouTube are battling for the digital lead. But TikTok is gaining ground quickly. Unless a TikTok ban arrives, the Chinese company will pick up more steam.
What’s it mean for marketers?  In an age of specialized ad buys where you see a certain streaming ad but your neighbor doesn’t, the playing field is evolving rapidly.  
It’s another Wild West moment for media. Ad budgets aren’t unlimited. It still boils down to ROI.  
I’m Dave Spano from Annex Wealth Management.  That is your Know the Difference Minute.