The Engage For Good Podcast with Alli Murphy

Today on Cause Talk Radio, Megan and Joe talk to Brian Reich, Director of Project Hive, the UN Refugee Agency’s innovation lab, about a new engagement campaign called Refugee Emojis.


The goal of Refugee Emojis is to spark discussion among Americans around the daily struggles faced by refugees, while also establishing a fun and common language for people of all countries to connect around the needs of refugees.

On the show, Megan, Brian and Joe discuss:


- How Brian, a longtime cause consultant and author of two books, got involved with Hive.
- How Brian created a fast-moving, responsive team to battle American perceptions on refugees.
- Why Hive isn’t interested in traditional metrics like “awareness.” They are driving engagement and donations to the issue and having a real impact.
- Hive’s most recent campaigns involved Major League Baseball and the Pope’s visit to the United States. The goal is to bring the refugee issue to people where they are.
- The goal behind Refugee Emojis: to give people a timely, fun and popular language to discuss refugee issues.
- How companies are supporting the global refugee crisis and how they might support Refugee Emojis.
- What Hive will be focusing on in 2016.

**Links & Notes**


- [Project Hive](http://www.projecthive.nyc/)
- [WWF’s #EndangeredEmojis](http://endangeredemoji.com/)
- [Brian Reich on Twitter](https://twitter.com/BrianReich)

Show Notes

Today on Cause Talk Radio, Megan and Joe talk to Brian Reich, Director of Project Hive, the UN Refugee Agency’s innovation lab, about a new engagement campaign called Refugee Emojis. 

The goal of Refugee Emojis is to spark discussion among Americans around the daily struggles faced by refugees, while also establishing a fun and common language for people of all countries to connect around the needs of refugees.

On the show, Megan, Brian and Joe discuss:

  • How Brian, a longtime cause consultant and author of two books, got involved with Hive.
  • How Brian created a fast-moving, responsive team to battle American perceptions on refugees.
  • Why Hive isn’t interested in traditional metrics like “awareness.” They are driving engagement and donations to the issue and having a real impact.
  • Hive’s most recent campaigns involved Major League Baseball and the Pope’s visit to the United States. The goal is to bring the refugee issue to people where they are.
  • The goal behind Refugee Emojis: to give people a timely, fun and popular language to discuss refugee issues.
  • How companies are supporting the global refugee crisis and how they might support Refugee Emojis.
  • What Hive will be focusing on in 2016.

Links & Notes

 

What is The Engage For Good Podcast with Alli Murphy?

Your resource for all things corporate social impact, CSR, and brand purpose. Join Alli Murphy as she interviews top corporate leaders, nonprofit pros, and people who help them advance their careers and organizations. You’ll be inspired by the strategies change-makers follow to build win-win partnerships and campaigns and their actionable advice for advancing your career and developing your social impact team. Subscribe now to learn from the best and get ideas you can implement today!