Fashion Designers Get Paid: Build Your Fashion Career On Your Own Terms

Rochelle Behrens launched her label, The Shirt, almost seven years ago after she saw a gap(e) in the market for properly fitting and fashionable button down shirts. The problem she wanted to solve? It's called "the gape", and some of us know it all too well. After years of working in politics in Washington, DC, Rochelle became frustrated and felt unprofessional in the ill-fitting shirts available in the retail market. So, she ditched her career in politics to pursue a more fashionable one of her own. Not only did she launch a succesful label, she was able to patent the technology. And if you know anything about patents and copyrighting fashion, you know this is no easy task. I'm absolutely thrilled and honored introduce you to her. In part one of this two part interview, she generously shares her insights on breaking into this competitive industry, the challenges of selling online, and the keys to her success. In a competitive and brutal industry like fashion, you know that designers can be very tight lipped about their ways. In this candid interview, Rochelle tells all with specific tactics, strategies and actions she took (and that you can too!) to get her company off the ground and build it up to the successful brand that it is today. You will learn: - Steps you can take to transition from a career that has nothing to do with fashion to starting your brand - How one introduction can be all you need to get started - Why being inquisitive is the best way to learn - Strategies to sell bigger and what you can do to take your sales to the next level - Why differentiating yourself in the market is the key to success - How getting out of your comfort zone can be best way to make connections - Why it’s easier to succeed if you define a super specific niche for your brand - How to strategically navigate the “secretive” fashion industry and actually get answers to all your questions Music by buukwerm (Creative Commons) / Don't Stop

Show Notes

Rochelle Behrens launched her label, The Shirt, almost seven years ago after she saw a gap(e) in the market for properly fitting and fashionable button down shirts. The problem she wanted to solve? It's called "the gape", and some of us know it all too well. After years of working in politics in Washington, DC, Rochelle became frustrated and felt unprofessional in the ill-fitting shirts available in the retail market. So, she ditched her career in politics to pursue a more fashionable one of her own. Not only did she launch a succesful label, she was able to patent the technology. And if you know anything about patents and copyrighting fashion, you know this is no easy task. I'm absolutely thrilled and honored introduce you to her. In part one of this two part interview, she generously shares her insights on breaking into this competitive industry, the challenges of selling online, and the keys to her success. In a competitive and brutal industry like fashion, you know that designers can be very tight lipped about their ways. In this candid interview, Rochelle tells all with specific tactics, strategies and actions she took (and that you can too!) to get her company off the ground and build it up to the successful brand that it is today. You will learn: - Steps you can take to transition from a career that has nothing to do with fashion to starting your brand - How one introduction can be all you need to get started - Why being inquisitive is the best way to learn - Strategies to sell bigger and what you can do to take your sales to the next level - Why differentiating yourself in the market is the key to success - How getting out of your comfort zone can be best way to make connections - Why it’s easier to succeed if you define a super specific niche for your brand - How to strategically navigate the “secretive” fashion industry and actually get answers to all your questions Music by buukwerm (Creative Commons) / Don't Stop
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What is Fashion Designers Get Paid: Build Your Fashion Career On Your Own Terms?

This is a show for burnt-out fashion designers (and TDs, PDs, patternmakers and beyond) who want more flexibility while still doing work they love. As a freelance fashion designer, you can build your fashion career on your own terms. Freelancing in fashion is the only way to get freedom in your day (instead of being tied to a desk). Whether you want to earn extra money on the side, fund your fashion brand, or replace your salary, the FDGP podcast will help you get there. Listen in for actionable tips and strategies to kickstart or grow your career as a freelance fashion designer, build your confidence, and create the life you want. Hosted by $100k+ fashion freelancer Sew Heidi, the show features interviews and strategy sessions with successful freelance fashion designers from around the world who've ditched toxic fashion jobs and taken control of their own destinies. This is the only place to get REAL insights from REAL freelancers who have built REAL careers on their own terms. (Formerly the Successful Fashion Freelancer podcast.)