The FMCG Marketing Daily | Why Dr. Squatch is investing in | Cheez-It Brings Game-Day Hot Takes From | Chipotle deploys 100 creators for latest

The FMCG Marketing Daily — September 01, 2026 In this episode: • Dr. Squatch is making a deliberate bet that live experiences with a mega-creator will out-perform paid media — a direct challenge to how FMCG challenger brands typically allocate their growth budgets. • Cheez-It is launching a new creative platform built entirely around college football fan culture — a direct bid by Kellanova to own a seasonal occasion the way Doritos owns the Super Bowl. • Fernando Machado's first campaign as Chipotle's Chief Brand Officer deploys 100 creators across 50 real kitchens — a scaled authenticity model that any FMCG brand manager using influencer content should study closely. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

What is The FMCG Marketing Daily?

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.