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In this episode of The Sales Transformation with Collin Mitchell podcast, Collin talks to outbound sales consultant and podcaster Kevin Hopp. Kevin, who has helped over 70 different early-stage SaaS businesses with their sales process and strategy, is also the host of the Sales Career podcast.
Kevin gives actionable steps for salespeople of every kind, but particularly focuses on cold-calling and list-building as the foundation of any sales activity. Master these two areas, and you’re set to be the best salesperson you can be.
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HIGHLIGHTS
QUOTES
Kevin: "What am I obsessed with? Three things: technology, process, and people. You blend the three of them, outbound suddenly becomes a formulaic machine just like the Model T. You crank it up, you get it going, and once it's running you can drive anywhere you want. But you got to blend the three the right way."
Kevin: "There's so many really technical products out there and really technical buyers that it's not really about the gift of the gab. It's a much more consultative and technical sale, and that takes a lot of documentation, a lot of explanation, a lot of demo stuff."
Kevin: "There's more opportunity out there than ever before for salespeople, for SDRs, for AEs, for anyone who's like in SaaS sales. Now is the time to get an awesome job, an awesome offer. Every company is hiring, venture capital is flowing like water."
Kevin: "What are salespeople for? You're hiring a salesperson to fuss around the CRM, and build lists all day and write emails that never get opened? That's now why you hire salespeople. Salespeople are in the job because they like talking to people, they like solving people for people, and they want to communicate with people. Nothing about sales, even if you're an inbound rep, nothing about sales is just sitting, alone in your desk."
Learn more about Kevin in the links below:
Learn more about Collin in the link below:
Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.
Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Kevin Warner, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies.
Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it's mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success.
With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Kevin Warner also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights.
So, if you're ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let's transform the way we sell, together!