Building a Next Level Marketing Team with Nathan Yeung (#135)

Jim is joined by Nathan Yeung to discuss all things growth and marketing. They cover high level  strategies for marketing teams before getting into the nitty-gritty of growth hacks that anyone starting an agency today can use for success.

TOPICS DISCUSSED IN TODAY’S EPISODE

• Building a marketing team from scratch: who’s on it?
• Hiring hacks
• Full accountability
• Technical marketers
• Spotlight Syndrome
• Avoiding design by committee
• Serial position effect/Peak end rule
• Research based marketing
• Media arbitrage
• Understanding pain points
• Focus amplifying

 

Resources:

• Jim Huffman website
• Jim's Twitter
• GrowthHit
• The Growth Marketer's Playbook

 

 

Additional episodes you might enjoy:

Startup Ideas by Paul Graham (#45)

Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)

How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)

Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)

How We're Validating Startup Ideas (#51)

 

What is If I Was Starting Today?

What would you do if you were starting today? To help, here are half-baked startup ideas, growth marketing tactics, and stories from founders and creators - including my own journey as a bootstrapped business owner. All of the content is centered around helping founders, creators, and investors starting today.