Back on T-R-A-C-K

In this episode, Kerry Guard hangs out with John Steinhert  where they discuss what a marketing career can look like. As more people examine their careers and look at making moves, marketing offers not only options in terms of disciplines, but clear growth opportunities as well.
As TechTarget’s CMO, John Steinhert is responsible for positioning the  company and messaging to their subscribers  in ways that maximize understanding and energize action. He’s convinced that if they do this well, everyone benefits. At TechTarget, they’re committed to customer centricity and a win:win view of the world.
Here’s my conversation with John.

Show Notes

In this episode, Kerry Guard hangs out with John Steinhert  where they discuss what a marketing career can look like. As more people examine their careers and look at making moves, marketing offers not only options in terms of disciplines, but clear growth opportunities as well.

As TechTarget’s CMO, John Steinhert is responsible for positioning the  company and messaging to their subscribers  in ways that maximize understanding and energize action. He’s convinced that if they do this well, everyone benefits. At TechTarget, they’re committed to customer centricity and a win:win view of the world.

Here’s my conversation with John.

What is Back on T-R-A-C-K?

Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead.

After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth.

Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are finding it in real time — as we share honest stories, practical strategies, and proven frameworks to help you get clarity, build momentum, and stay the course. Because growth doesn’t come from doing more — it comes from getting back on track.