WEBVTT NOTE This file was generated by Descript 00:00:03.526 --> 00:00:04.576 It's the WP minute. 00:00:04.921 --> 00:00:06.571 Well, that went rather quickly. 00:00:07.711 --> 00:00:08.431 All that and more. 00:00:09.001 --> 00:00:09.631 Coming right up. 00:00:10.238 --> 00:00:13.838 Today's episode is brought to you by us here at the WP minute. 00:00:14.258 --> 00:00:17.558 If you like the work we do consider supporting us with a digital coffee 00:00:17.828 --> 00:00:22.238 for as little as $5 or join the membership, or you can join nearly 00:00:22.238 --> 00:00:26.198 100 other word pressers, like you who love the WordPress news. 00:00:26.738 --> 00:00:30.068 Your donation helps support content like this podcast, our freelancer 00:00:30.068 --> 00:00:31.268 articles written by Eric car. 00:00:31.268 --> 00:00:31.478 Kovak. 00:00:31.958 --> 00:00:34.688 And our boots on the ground at events from Raquel. 00:00:35.168 --> 00:00:39.068 Head to the WP minute.com/support and start your membership 00:00:39.098 --> 00:00:40.628 with a donation today. 00:00:40.778 --> 00:00:44.258 That's the WP minute.com/support. 00:00:45.825 --> 00:00:49.935 When you watch shark tank this week in startups or some random internet marketing 00:00:49.935 --> 00:00:51.615 person shows up in your Twitter feed. 00:00:52.065 --> 00:00:53.355 Running a business looks easy. 00:00:53.745 --> 00:00:56.265 Maybe you fell deep down the rabbit hole of the. 00:00:56.955 --> 00:01:00.045 Build in public hashtag and thought I could do that too. 00:01:01.005 --> 00:01:03.195 Well building a WordPress business. 00:01:03.255 --> 00:01:04.005 Isn't easy. 00:01:04.695 --> 00:01:05.625 For a million reasons. 00:01:06.135 --> 00:01:08.475 However today it's not about marketing budget feature 00:01:08.475 --> 00:01:10.155 pipeline, or your top of funnel. 00:01:10.605 --> 00:01:12.525 It's about personal vulnerability. 00:01:13.455 --> 00:01:14.355 Regarding quickly. 00:01:14.355 --> 00:01:15.555 Let me jump ahead. 00:01:16.275 --> 00:01:18.405 I sent them questions and haven't heard back. 00:01:18.495 --> 00:01:20.925 I'd love to explore deeper with Lewis, the founder. 00:01:21.255 --> 00:01:23.745 But until I get a response, it's purely speculation. 00:01:24.345 --> 00:01:27.015 Quickly did post a message that pointed to reasons of 00:01:27.015 --> 00:01:28.245 pressures from content creators. 00:01:28.875 --> 00:01:29.775 But it was taken down. 00:01:30.315 --> 00:01:32.655 I'm going to try to relate to that message in this post. 00:01:32.955 --> 00:01:33.915 Because I've been there. 00:01:34.095 --> 00:01:35.115 I'm still there. 00:01:35.625 --> 00:01:39.165 So what's quickly, that's quickly with a CW. 00:01:39.525 --> 00:01:40.905 I see L Y. 00:01:41.385 --> 00:01:45.165 Apparently it was an innovative page builder that was making some waves in 00:01:45.165 --> 00:01:47.025 that circle of WordPress professionals. 00:01:47.145 --> 00:01:47.925 I never used it. 00:01:47.985 --> 00:01:51.135 I didn't know much about it from what I read their users were happy with 00:01:51.135 --> 00:01:52.935 it and excited to see where it went. 00:01:53.316 --> 00:01:56.856 Like any other page builder, there was some healthy debate about their approach, 00:01:57.186 --> 00:01:59.136 but isn't that how a free market works. 00:01:59.196 --> 00:02:00.606 If a user likes it, they buy it. 00:02:00.606 --> 00:02:01.806 If they don't, they move on. 00:02:02.196 --> 00:02:04.296 Then just out of nowhere, it shut down. 00:02:05.136 --> 00:02:08.706 Perfectly illustrating why I urge caution, rushing to a new page builder 00:02:08.706 --> 00:02:10.536 solution when they hit the market. 00:02:11.076 --> 00:02:14.376 I've seen it when I spend time in Facebook groups, freelancers switching 00:02:14.376 --> 00:02:17.856 from one builder to the next, because it has six new features and it costs 00:02:17.856 --> 00:02:20.916 less.\ How do you head your business continuity on such fast decisions? 00:02:21.486 --> 00:02:24.486 Now quickly customers are left holding the bag, hunting for a new 00:02:24.486 --> 00:02:25.896 page builder to take its place. 00:02:27.096 --> 00:02:28.716 Back to personal vulnerability. 00:02:29.166 --> 00:02:33.426 When you do business in an ecosystem that fosters so much transparency with so much 00:02:33.426 --> 00:02:36.006 community and some great success stories. 00:02:36.276 --> 00:02:39.486 You'll almost feel like building a successful product should just 00:02:39.486 --> 00:02:43.236 happen naturally and everyone will love it, buy it and recommend it. 00:02:43.966 --> 00:02:46.966 Admitting that you're a solo developer that hasn't figured out how to optimize 00:02:46.966 --> 00:02:50.146 your tax returns or that you're scared as hell to promote yourself. 00:02:50.176 --> 00:02:52.726 Isn't exactly taught in business 1 0 1. 00:02:53.446 --> 00:02:55.996 Pair that up with being in a hyper competitive space 00:02:56.176 --> 00:02:57.406 page builders in this case. 00:02:57.796 --> 00:03:00.646 That carries the baggage of an incredibly toxic user base. 00:03:00.706 --> 00:03:04.576 And yeah, I can see how difficult that can be on a founder, big ups to the 00:03:04.576 --> 00:03:08.476 team at BeaverBuilder for still shipping in 20, 24, or as I like to call them 00:03:08.686 --> 00:03:10.306 the Jonas brothers of page builders. 00:03:11.266 --> 00:03:12.706 We're all just faking it until we make it. 00:03:12.706 --> 00:03:13.096 Aren't we. 00:03:13.666 --> 00:03:16.666 A competitor could swoop in to steal your market share at any time. 00:03:17.056 --> 00:03:20.416 You ship a bad feature that no one likes or people stop tuning into your content, 00:03:20.416 --> 00:03:21.676 then it's lights out for your brand. 00:03:22.486 --> 00:03:23.806 We don't want to admit that feeling. 00:03:23.806 --> 00:03:27.226 And it's hard when you're balancing the good customers with the bad customers. 00:03:27.976 --> 00:03:31.156 The WordPress business space is an odd one, lots of opportunities, 00:03:31.156 --> 00:03:32.926 but also lots of competition. 00:03:33.466 --> 00:03:36.946 We put on a persona that makes us feel or look bigger than the small team 00:03:36.946 --> 00:03:38.806 that we really are largely that's. 00:03:38.806 --> 00:03:39.196 Okay. 00:03:39.196 --> 00:03:43.306 But this recent fiasco with quickly just shows how brittle this space is. 00:03:44.536 --> 00:03:45.616 Let me try to wrap this up. 00:03:45.976 --> 00:03:48.676 We never know what a person is going through behind the scenes. 00:03:48.826 --> 00:03:52.606 When it comes to quickly, the pressure with keeping up with competitors could 00:03:52.606 --> 00:03:54.256 have played a role in his decision. 00:03:54.886 --> 00:03:55.696 It's a human being. 00:03:55.696 --> 00:03:59.086 Perhaps Lewis was burned out from defending his products, decisions, 00:03:59.086 --> 00:04:00.586 and carrying the cognitive load. 00:04:00.586 --> 00:04:03.976 Every day, he went to work, maybe something in his personal life. 00:04:04.696 --> 00:04:07.366 And if he's listening or you're going through the same challenges. 00:04:07.906 --> 00:04:08.596 You're not alone. 00:04:09.166 --> 00:04:09.676 Me too. 00:04:10.093 --> 00:04:13.513 Or it could be, he decided to shut it down and run with whatever money he had left in 00:04:13.513 --> 00:04:17.983 the bank, because that was easier for him to digest than admitting failure publicly. 00:04:19.273 --> 00:04:22.873 We'll never know until he responds to my email or post something else online. 00:04:23.413 --> 00:04:24.403 I'm not saying it's right. 00:04:24.823 --> 00:04:26.233 I'm just saying he's human too. 00:04:26.645 --> 00:04:27.905 Important links this week. 00:04:27.965 --> 00:04:30.605 Not as much news this week, but Hey, here are the important 00:04:30.605 --> 00:04:32.135 links you don't want to miss. 00:04:32.165 --> 00:04:35.915 Gravatar is evolving by creating a destination for users to 00:04:35.915 --> 00:04:37.655 control their digital identities. 00:04:38.105 --> 00:04:41.195 A book apart announced they will no longer publish new titles due 00:04:41.195 --> 00:04:42.575 to sustainability challenges. 00:04:42.575 --> 00:04:45.905 I remember buying these books when I ran my agency, they were fantastic. 00:04:46.445 --> 00:04:50.165 wordpress.com announced that it's bringing more, a more.org experience 00:04:50.165 --> 00:04:52.415 back into the admin area for their users. 00:04:52.505 --> 00:04:56.195 You have to apply in the link provided if you want your account to get it. 00:04:56.855 --> 00:04:59.795 Rafal tamale launches his new WordPress theme rock base. 00:05:00.295 --> 00:05:03.295 Hackers are exploiting hacked WordPress sites to use visitors 00:05:03.595 --> 00:05:07.705 browsers for brute forcing passwords on their sites on other sites. 00:05:07.945 --> 00:05:09.085 Check the link in the show notes. 00:05:09.085 --> 00:05:10.525 So you can read more into that article. 00:05:11.095 --> 00:05:13.885 Eric Evac discusses the community's expectations from 00:05:13.885 --> 00:05:15.235 WordPress core questioning. 00:05:15.265 --> 00:05:16.105 If there are too high. 00:05:16.975 --> 00:05:18.085 And two new videos this week. 00:05:18.085 --> 00:05:21.595 Again, if you want to watch them click the links in the show notes or@thewpminute.com 00:05:22.015 --> 00:05:26.695 generate blocks as launching a global styles feature in early alpha development. 00:05:26.695 --> 00:05:27.565 I think that's really powerful. 00:05:27.595 --> 00:05:28.885 Check out the video I did on that. 00:05:29.185 --> 00:05:33.055 And I demoed the new rock based theme by Rafal tamale and gave 00:05:33.085 --> 00:05:37.375 you my thoughts on where it stands right now in the block-based theme. 00:05:37.795 --> 00:05:38.125 Era.