In this episode of the Shift Happens Podcast, Kamila Adamatti sits down with Jorge JAK Kowalski to explore what it really takes to lead transformation inside a traditional business competing with global giants.
Jorge shares his experience driving change in a family-owned brewery in Brazil, where shifting mindset proved harder than changing processes. He breaks down the realities of digital transformation in sales, the evolution from B2B to what he calls B2 Retail, and how companies can balance traditional relationships with modern digital strategies.
The conversation goes deep into topics like building effective go-to-market strategies, working with large retail chains, and why partnerships are critical for scaling in competitive markets. Jorge also opens up about failures, lessons learned, and the risks of moving too fast without the right foundation.
You’ll also hear insights on entering the US market, launching purpose-driven products like Amapura water, and how consumer behavior is rapidly reshaping the beverage industry. From data-driven decision making to adapting to changing trends, this episode is packed with practical ideas for leaders, entrepreneurs, and anyone navigating business transformation.
If you’re interested in leadership, digital transformation, sales strategy, or scaling a business in a competitive landscape, this episode is for you.
Topics covered:
digital transformation in sales
B2B vs B2 Retail strategy
changing mindset in organizations
go to market strategy
retail partnerships and distribution
entering the US market
consumer trends in the beverage industry
data driven decision making
leadership and change management
lessons from business failures
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Connect with Jorge (JAK) Kowalski on LinkedIn - https://www.linkedin.com/in/jorgekowalski/
Shift Happens is the go-to podcast for leaders navigating the complexities of organizational change. Host Kamila Adamatti brings her extensive experience in change management to conversations with executives who share real stories, valuable lessons, and practical strategies for leading transformation.If you enjoyed this episode, please like it, subscribe, and share it with someone who needs to hear this message.
Connect with Kamila Adamatti on LinkedIn: https://www.linkedin.com/in/kamila-adamatti
Visit the Shift Happens website: https://shifthappensthepodcast.com/
Tone Up Business Consulting: https://toneupbusiness.com/
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Listen to Shift Happens on these podcast platforms:
Spotify: https://open.spotify.com/show/3FLkuYKoB8ultitr23MPj2
Apple Podcasts: https://podcasts.apple.com/us/podcast/shift-happens-podcast/id1814603417
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