How to Use Social Listening to Drive Advisor Growth

In this episode, we will be talking about how to use social listening to inform your content marketing strategy and for lead generation. We will cover what social listening is and why LinkedIn is a gold mine for your practice. You'll walk away with data insights, specific recommendations to engage with prospects and a social media tool kit you can apply today.

Show Resources

• Advisor Perspectives article, “How Social Listening Drives Results”- https://www.advisorperspectives.com/articles/2023/06/12/marketing-leverage-social-listening-results 
• LinkedIn cheat sheet- https://drive.google.com/file/d/16qWU_emblDkNJyMLjiXqKeYUocEZMreo/view
• Upcoming webinar about video content marketing- https://us06web.zoom.us/webinar/register/WN_vj12gdw1TtKZBUeaMJPPSQ#/registration

What is Gaining Perspective?

This podcast is hosted by Advisor Perspectives, one of the leading publications for financial advisors. Our podcast series brings you short interviews with top thought leaders in financial advice, planning, investments and economics. Each episode focuses on a specific issue facing financial advisors. Listeners will learn the key trends affecting the way they and their competitors operate and the steps advisors can take grow their practices and deliver better service to their clients.