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This is Inside BS Show number 765.

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I'm Dave Lorenzo, the godfather of growth, and

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we are live today on LinkedIn.

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Hey now, welcome to the Inside BS Show,

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and today, April Fool's Day, is the first

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time this fool is ever live on LinkedIn.

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So if you're joining us here on LinkedIn

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at 11 a.m. April 1st, 2025, welcome

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to a historic event for us here at

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the Inside BS Show.

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We've done 764 podcast episodes before.

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We've never done one live.

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We've never done one live anywhere.

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Doing it live on LinkedIn today for the

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very first time.

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So you may be thinking to yourself, okay

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Dave, so what's the deal?

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Why go live on LinkedIn?

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There's a number of reasons, and the first

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reason is the entire subject, the entire topic

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of our podcast episode today, and that's innovation.

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You know, innovation, experimentation is not just for

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the bedroom.

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It's also for work.

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See what I did there?

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It's also for what you do as an

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entrepreneur.

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Here's the thing.

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You have to innovate faster than people can

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copy you.

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There are thousands of people out there who

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profess to give business advice, and tens of

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thousands of people out there who give advice

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on growth strategy, business growth strategy, but there

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are very few people who are doing daily

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podcast episodes, who are giving you business advice

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and business growth strategy, and there are even

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fewer people than that who are willing to

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do it live, especially on a platform like

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LinkedIn where you're flying without a net, exposing

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yourself to whatever could possibly happen.

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So 11 a.m. Eastern time right here

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today, we are launching a LinkedIn live show

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for you.

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Now, I can't guarantee we're gonna do it

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at the same day and same time every

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week, every month.

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We are going to experiment and see what

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works best.

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So what you can expect over the next

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four weeks is me to go live at

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all different times.

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Sometimes I will be doing unique content to

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LinkedIn.

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Sometimes I'll be doing my podcast show like

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I'm doing today and sharing it with you

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live here.

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We're gonna try and do interviews with guests.

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I'm gonna bring Nikki G on.

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She and I are gonna do interviews live

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here for you and with you, and then

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we're gonna up the ante even further.

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We're gonna take it remote.

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We're gonna go to sites, conventions, conferences, all

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sorts of venues, try and do them live

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as well.

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The reason for doing this is not just

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for innovation purposes for our business.

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It's to reach more people.

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Our mission at Exit Success Lab, our company,

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is to help business owners grow from one

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million all the way through past the $10

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million mark, and we do this in segments.

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We work with business owners who are going

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from one million to five million, and we

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help them with our proprietary process, and we

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take them through that barrier in 18 months.

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Then from five to 10 million, we get

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them through that barrier in 18 months.

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$10 million plus is like our graduate school

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version.

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We work with some of our best clients

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in this area, and we help them prepare

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their business so that it acts like an

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investment.

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They can not only work on their business

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instead of in their business.

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Thank you, Michael Gerber.

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They can step back and treat their business

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as if it were an investment that provides

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dividends in the form of distributions, accrues value

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over time, and they can sell it if

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they want to, but our focus for these

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$10 million and up businesses is to give

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them the most options when they're ready to

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exit.

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So if you're a $1 million to $5

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million business, we got a program for you.

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Five to 10, we got a program for

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you.

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10 plus, we got a program for you.

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If you're less than a million, or you're

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any one of those folks I just mentioned,

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that's what this is all about.

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That's why we do the Inside BS Podcast.

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That's why I produce awesome content on my

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YouTube channel, and that's why we're here on

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LinkedIn doing this live for you.

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So our innovation comes at an opportune time

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for you and I to be having this

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conversation because you're ready to grow and I'm

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ready to help you.

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Let's talk a little bit about one of

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the factors that plays a big role in

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your potential growth, and that's redundancy.

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I am a freak for redundancy.

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I have here, you'll see on my desk,

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two phones, right?

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I get made fun of a lot for

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the old school flip phone, but this is

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your number one productivity device if you're a

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CEO or you're an entrepreneur.

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I'll get into that in another show.

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Both of these phones, two different phone services,

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AT&T, Verizon.

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Why do I have two different phone services?

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One of them goes down, I've got a

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backup.

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I'm in an area without a signal, I've

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got a backup.

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Both of these phone systems are routed through

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a service that allows me to, when I

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choose and when we announce it, I can

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record the calls.

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We let the other party know we're recording

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them.

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Why do I do that?

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So I don't have to take notes.

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And for the purposes of redundancy, I wanna

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make sure I didn't miss something that I

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should have heard if it's an important phone

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call.

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So redundancy with our phone systems, redundancy in

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our note-taking strategies.

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In the studio, I've got redundancy as well.

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I have two different fiber optic internet connections

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that come into the studio.

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One from AT&T, one from Comcast.

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One goes down, I have a backup.

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And you're thinking to yourself, okay Dave, well

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you live in the center of the hurricane

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universe.

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What are you doing about that?

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Well, all of my systems here, one, two,

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three, four, five, six monitors, all backed up

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on uninterruptible power supplies.

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Each on their own uninterruptible power supplies.

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They each give me separately 20 minutes to

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power down the systems that I'm working on

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if the power goes out.

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The power goes out in the whole place,

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I got a backup generator, kicks in.

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Gives me plenty of time to shut things

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down.

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Why do I have this?

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This is where I work.

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This is where I deliver value to my

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clients.

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It's where I deliver value to the people

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who are paying me, to the people who

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help put food on my table.

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I can't take a chance.

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If you're working with someone and their service

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is critical to you, you need to ask

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them, what are your redundant features?

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What are the redundant features of your service?

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What have you got to make sure you

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can always deliver?

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I give speeches all over the country.

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Two years ago, did 70 speeches all over

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the United States.

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I have to be somewhere in 24 hours

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in order to give a speech.

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You know what I do?

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I book a flight and I book a

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fully refundable backup flight on a different airline.

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Why do I do that?

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One airline's computer system goes down.

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I got a backup.

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When I'm getting on the plane, if I'm

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sure the plane's gonna take off, I cancel

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the fully refundable flight.

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Sometimes you can even, and I don't advocate

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this, but you can even no-show on

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that fully refundable flight and book another flight

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on that airline in the future.

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So redundancy is critical.

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It's an insurance policy for you in delivering,

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and here's what I will promise you.

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It will save you when you least expect

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it, but the most important thing is your

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clients will think to themselves, this person has

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really thought everything through.

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And if you're in business today and you

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need any competitive advantage you can get, if

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you've built in redundancy and you share the

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redundancy that you've built into your business with

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your clients and they perceive you as someone

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who's thought things through, that's a huge competitive

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advantage for you.

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So what have we learned today in the

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last eight minutes and 49 seconds?

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Well, we've learned three things.

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We've learned that innovation is what is necessary

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for you to maintain a competitive advantage.

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We've learned that redundancy is also a competitive

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advantage if you highlight it and you promote

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it with your client.

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And the third thing we learned is that

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we can do a live stream on LinkedIn

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and we can do it while creating a

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podcast episode.

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This is show 765 of the Inside BS

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Show.

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If you're just finding out that I've done

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764 other shows here on LinkedIn, why not

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go where you get podcasts and look up

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the Inside BS Show and hit that follow

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button?

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We're here every day with great shows for

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you.

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My name is Dave Lorenzo.

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I am the godfather of growth.

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I'll be back here tomorrow on the podcast

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at 6 a.m. We drop a brand

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new show every day at 6 a.m.

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And look for me to pop up on

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LinkedIn Live when you least expect it during

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the month of April as we settle in

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to a regular schedule.

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Thanks for joining me today.

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I'm Dave Lorenzo, the godfather of growth, and

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here's hoping you make a great living and

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live a great life.