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  "chapters": [
    {
      "title": "Intro",
      "startTime": 0,
      "endTime": 178.56
    },
    {
      "title": "The pricing paradox ",
      "startTime": 178.56,
      "endTime": 398.56
    },
    {
      "title": "Pricing psychology & finding the perfect price point",
      "startTime": 398.56,
      "endTime": 1021.56
    },
    {
      "title": "Putting theory into practice (step-by-step guide)",
      "startTime": 1021.56,
      "endTime": 1491.56
    },
    {
      "title": "How to understand what's beyond the core product of your business?",
      "startTime": 1491.56,
      "endTime": 1790.56
    },
    {
      "title": "Looking at the competition",
      "startTime": 1790.56,
      "endTime": 2049.56
    },
    {
      "title": "Main pricing principles",
      "startTime": 2049.56,
      "endTime": 2774.56
    },
    {
      "title": "Little-known principles that can boost your sales",
      "startTime": 2774.56,
      "endTime": 2992.56
    },
    {
      "title": "The cookie framework",
      "startTime": 2992.56,
      "endTime": 3191.56
    },
    {
      "title": "Tips to harness the power of curiosity bias",
      "startTime": 3191.56,
      "endTime": 3351.56
    },
    {
      "title": "Outro",
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      "endTime": 3496.56
    },
    {
      "title": "Melina's top 3 resources",
      "startTime": 3496.56,
      "endTime": 3587.25
    }
  ]
}