David is a marketing expert with a successful agency which has scaled significantly since COVID. He was born and grew up in Nigeria before moving to Canada.
David established a painting and decorating business in Canada whilst he was at University, scaled this up to $1m of turnover.
David now generates leads for clients at scale. He is currently considering how AI can be implemented into companies in a successful way.
Show Notes
David is a marketing expert with a successful agency which has scaled significantly since COVID. He was born and grew up in Nigeria before moving to Canada.
David established a painting and decorating business in Canada whilst he was at University, scaled this up to $1m of turnover.
David now generates leads for clients at scale. He is currently considering how AI can be implemented into companies in a successful way.
David uses software to create leverage in business, starting with LinkedIn's Sales Navigator, followed by Dux Soup or ULinc to connect with people, and then using
GoHighLevel to move clients through the pipeline.
David also talks about how AI can be used to create leverage, such as AI generated videos, and how it can be used to save time and create arbitrage.
David uses email marketing, researching via Appollo.io, then uses sendpotion.com to send personalised messages to target clients.
LinkedIn has recently introduced restrictions on the number of connections which you can make, so David then sends out requests to people to connect on LinkedIn by email.
David's strategy for launching a business includes a 90-day sprint that includes:
- 30 days of research: micro and macro research, Google Trends, competitor research, organic, SEO research etc. The micro sense of the research is going into the Reddit threads where talking are talking about the problem, then secures his first client for free or low cost.
- Second 30 days: implementation and identifying and creating demand: free training guide on how you can use this product or service. This then creates a relationship with people who are effectively admitting that they are struggling with the problem that the business solves, therefore you at that point have product market fit.
- Then implements the things which he has learned during the previous 60 days, and uses Facebook ads and TikTok’s ads to bring some scale into the business.
David covers his views on how AI will impact the human race, and how he believes that it is important to learn how to instruct these AI tools.
Recommended books:
Almanack of Naval Ravikant
48 Laws of Power - Robert Green - Law no 1, “Do not outshine the master!”
The Four Hour Work Week - Tim Ferris - Work less and get more done.
The Lean Startup - Eric Rice
You can find David at: