In this episode, Jim and Tyson interview Wayne Pollock, the founder and CEO of COPO Strategies, a niche practice! Copo Strategies helps attorneys and clients make those clients' cases in the Court of Public Opinion. They will go over his experience in public relations, his actual practice;marketing, strategies and different challenges.
The Firm: https://www.copostrategies.com/
The blog: https://copocetic.com/
About Chris: https://www.copostrategies.com/wayne-pollock
Hacking’s Hack: If you are a great Gmail user, check out INBOX. Lots of great functions and tweaks.
https://inbox.google.com
Wayne’s Tip: You are your brand and your brand is you. You always need to be cognitive of what you are doing from a business perspective, a marketing perspective of your brand. And match your brand with who you are and the services you provide.
Tyson’s Tip: Inspired by William Eadie. Go to a service like MOZ (
https://moz.com/) and plug your website and see how are you ranking. Find high volume keywords and attack those words in your content and marketing. It will give you traffic.
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Maximum Lawyer is the podcast for law firm owners who want to scale with intention and build a business that works for their life.
Hosted by Tyson Mutrux, each weekly episode features candid conversations with law firm owners, business experts, and industry leaders sharing real strategies and lessons learned in the trenches.
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