Empathy is important but it must be combined with persuasion to close business. Jason Cutter, is the author of Selling With Authentic Persuasion: Transform from Order Taking to Quota Breaker. Today he coaches us on how to sell with heart to influence buying decisions. We'll explore why sales is broken and what can be done to fix it.
Empathy is important but it must be combined with persuasion to close business. Jason Cutter, is the author of Selling With Authentic Persuasion: Transform from Order Taking to Quota Breaker. Today he coaches us on how to sell with heart to influence buying decisions. We'll explore why sales is broken and what can be done to fix it.
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Welcome to the Selling From the Heart podcast, your home for authentic, effective, and socially-integrated sales strategies to help you master the art of selling. Join your hosts Darrell Amy and Larry Levine along with some of the world's best sales thought leaders and practitioners as we explore ways to grow your sales.