🎙️ Welcome to The LAB: Digital Marketing Mastery with Monika DeRoussel – From Czech Republic Division 1 Runner to Cincinnati's Top Real Estate Agent, powered by eXp University Join us as we dive deep with Monika DeRoussel, who went from being a Division 1 runner from Czechoslovakia to building a real estate empire that generates 100+ transactions yearly through strategic relationship building and referral systems. Discover her authentic approach to client care that transforms customers into family members and creates a self-sustaining referral machine.
Join us as we dive deep with Monika DeRoussel, a former Division 1 track star from the Czech Republic who sprinted her way into Cincinnati’s real estate market, now closing over 100 transactions a year with zero cold calls through a high-touch, people-first referral system built on trust, authentic connection, consistent communication, quarterly client events, and personally updating 1,500+ CMAs annually—all proving that market honesty and relationships, not paid leads, are the true keys to scalable success.
🔥 What You'll Learn in This Episode
✅ How she built a 100-transaction referral business where 90% comes from sphere of influence and past clients
✅ The exact client communication strategy: touching base 1-2 times per week during transaction plus every 6 months after
✅ Why being the 'truth-telling' agent who provides accurate market data creates more referrals than wishful pricing
✅ Her quarterly client appreciation party system tailored to different demographics (families vs. professionals)
✅ The manual CMA process she uses to personally update 1,500+ clients annually on their home values
✅ How 'sit back and enjoy the ride' becomes the foundation for stress-free client experiences
✅ Why investing $2,000-5,000 in client parties generates 3-5 referrals per event plus tax deductions
✅ The checklist system that ensures no client falls through cracks during 30-45 day transaction periods
✅ How she turns everyday activities (banking, grocery shopping) into listing appointments through genuine conversation
✅ The philosophy that transformed her clients into family: attending funerals, weddings, graduations, and life events
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🗓️ This Week on The LAB: Meet Monika DeRoussel, the agent who proved that treating clients like family and consistent relationship nurturing creates a referral business that runs on autopilot, even after 21 years in the industry.
🎯 If you've ever wondered how to build a sustainable referral business, this episode reveals the exact relationship strategies and client care systems that generate 100+ transactions annually..
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#referralmarketing #sphereofinfluence #clientretention #clientcommunication #referralgeneration
What is The LAB with Bryon Ellington?
Welcome to The LAB, powered by eXp University, where Chief Learning Officer, Bryon Ellington, brings you top eXp Realty agents and leaders, to share their expertise, insights, and strategies to help you thrive in the real estate industry. Whether you're a seasoned professional, a team leader, or just starting out, this podcast is your weekly source of inspiration and knowledge.
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