WEBVTT NOTE This file was generated by Descript 00:00:00.000 --> 00:00:03.900 Robby: You're listening to the Brand ED Bullet from the Brand ED Podcast. 00:00:04.109 --> 00:00:07.799 Four freaky fast Friday wins to get you going for your weekend. 00:00:07.949 --> 00:00:08.610 Let's go. 00:00:14.023 --> 00:00:16.263 Win number one, something to try. 00:00:16.663 --> 00:00:21.853 How many online forms have you filled out to get your hands on that lead magnet? 00:00:21.913 --> 00:00:23.143 That freebie? 00:00:23.353 --> 00:00:27.463 In fact, if you had a dollar for every one of those hello, retirement. 00:00:27.863 --> 00:00:32.663 Lead generation forms often staying between you and that perfect ebook, 00:00:32.663 --> 00:00:34.493 that perfect marketing report. 00:00:34.493 --> 00:00:36.293 That perfect handout. 00:00:36.293 --> 00:00:40.823 What if marketing content you love was curated for you? 00:00:41.153 --> 00:00:46.193 And you can access it without ever filling out one of those lead generation forms. 00:00:46.593 --> 00:00:48.063 Inter the juice. 00:00:48.093 --> 00:00:48.573 Yes. 00:00:48.603 --> 00:00:49.983 The juice to the rescue. 00:00:50.433 --> 00:00:54.733 The Juice curates the best sales and marketing content and 00:00:54.733 --> 00:00:56.173 puts it at your fingertips. 00:00:56.653 --> 00:01:01.213 Discover, save, share, and enjoy the content you want on demand. 00:01:01.633 --> 00:01:05.293 It's a great way to learn and improve your marketing chops. 00:01:05.953 --> 00:01:11.023 For example, right now you could get 24 sales email templates for 00:01:11.023 --> 00:01:13.573 before, during and after the sale. 00:01:13.603 --> 00:01:17.863 Or you could check out the definitive product launch checklist. 00:01:18.403 --> 00:01:21.823 I'll share a link to both of those and the juice in the show notes. 00:01:22.223 --> 00:01:22.733 Warning. 00:01:23.093 --> 00:01:26.093 If you're a content junkie like me, make sure you're limiting 00:01:26.093 --> 00:01:27.983 yourself to one resource a day. 00:01:28.223 --> 00:01:30.113 So you don't get overwhelmed. 00:01:30.563 --> 00:01:33.623 What's your go-to marketing resource for discovering and 00:01:33.623 --> 00:01:36.143 learning from others in this space. 00:01:36.353 --> 00:01:38.033 Email me back and let me know. 00:01:39.033 --> 00:01:42.033 Win number two, something a client recently asked. 00:01:42.433 --> 00:01:46.843 A client recently asked for feedback on why his online ads got good 00:01:46.843 --> 00:01:49.333 engagement, but generated zero leads. 00:01:50.023 --> 00:01:53.863 We went right back to my radical empathy brand framework. 00:01:54.163 --> 00:01:57.643 And the fundamental idea of the framework is this. 00:01:57.673 --> 00:02:02.863 You want to reframe everything at a radical empathy for the client, customer 00:02:03.073 --> 00:02:04.723 or audience you're trying to serve. 00:02:05.323 --> 00:02:09.913 This simple, but profound principle is the most violated concept. 00:02:10.213 --> 00:02:14.833 Sabotaging your marketing and conversions and branding and copywriting. 00:02:14.893 --> 00:02:16.273 And you get the idea. 00:02:16.963 --> 00:02:18.823 And this case is ads. 00:02:18.823 --> 00:02:21.673 We're promoting an amazing offer to help business owners. 00:02:22.303 --> 00:02:25.993 Their problem was his audience was not down with how that 00:02:25.993 --> 00:02:27.013 offer would be delivered. 00:02:27.413 --> 00:02:31.193 Like grabbing the debate team and plopping them on the football field 00:02:31.523 --> 00:02:33.503 to improve their competitive edge. 00:02:34.043 --> 00:02:37.883 They want the result of being more competitive, but they don't want it. 00:02:38.423 --> 00:02:39.443 By that delivery. 00:02:39.843 --> 00:02:43.503 Why do you think radical empathy is so powerful for building a 00:02:43.533 --> 00:02:45.033 great personal brand business? 00:02:45.123 --> 00:02:45.753 I'd love to know. 00:02:46.153 --> 00:02:48.343 Win number three, something to think about. 00:02:48.743 --> 00:02:52.643 So many consultants, coaches, and trainers that are trying to get 00:02:52.643 --> 00:02:57.713 started in the personal branding space, struggle for clarity around the exact 00:02:57.713 --> 00:02:59.903 kind of business they want to build. 00:03:00.323 --> 00:03:01.433 So here's the thought. 00:03:01.833 --> 00:03:07.563 If you want a personal brand fueled by passion and purpose, look to the pain. 00:03:07.963 --> 00:03:09.373 On the last brand ed bullet. 00:03:09.373 --> 00:03:11.263 I shared some of my own pain. 00:03:11.743 --> 00:03:16.003 But it's actually that very pain that clarifies the deep sense of purpose that 00:03:16.063 --> 00:03:19.033 undergirds my personal brand business. 00:03:19.433 --> 00:03:24.383 So what's your best advice for grappling with the clarity around the exact 00:03:24.383 --> 00:03:27.173 personal brand business you want to build? 00:03:27.803 --> 00:03:29.453 All tips are welcome. 00:03:29.813 --> 00:03:33.323 I put my email link in the show notes, just hit that 00:03:33.353 --> 00:03:35.003 email link and email me back. 00:03:35.033 --> 00:03:37.163 I'd love to hear your thoughts. 00:03:38.253 --> 00:03:40.233 Win number four, something personal. 00:03:40.633 --> 00:03:41.563 Not too long ago. 00:03:41.563 --> 00:03:43.873 My college buddy of 30 years. 00:03:44.173 --> 00:03:46.693 Flew into town for a wedding. 00:03:47.093 --> 00:03:52.703 Now he has known me the real me for ever he's lived in my shoes, 00:03:52.703 --> 00:03:57.263 not literally, but he lived with my wife and I for a few months. 00:03:57.383 --> 00:03:58.823 Right after we got married. 00:03:59.393 --> 00:04:02.033 And he would wear my shoes to go grab the paper. 00:04:02.393 --> 00:04:03.353 It was a long time ago. 00:04:03.753 --> 00:04:07.263 But I've heard this definition of a proverb before. 00:04:07.773 --> 00:04:12.603 A proverb is a short statement from long experiences. 00:04:13.003 --> 00:04:17.233 My college buddy is like that for me, we've had long experiences 00:04:17.263 --> 00:04:18.913 of doing life together. 00:04:19.273 --> 00:04:23.623 We can fire off a short statement that uploads a world of memories and 00:04:23.623 --> 00:04:25.393 moments that we've shared together. 00:04:25.793 --> 00:04:30.413 We don't often go far before going deep, and that can be hard to find. 00:04:30.813 --> 00:04:35.313 Here's the lyrics from a great tune by singer songwriter, Ben rector. 00:04:35.713 --> 00:04:37.273 He says you can grow up. 00:04:37.633 --> 00:04:41.203 Make new ones, but there's nothing like old friends because 00:04:41.203 --> 00:04:44.113 you can't make old friends. 00:04:44.743 --> 00:04:47.443 What's your favorite thing about old friends? 00:04:47.503 --> 00:04:50.113 Email me back and share some of your memories. 00:04:54.210 --> 00:04:57.510 Thanks for joining me on this episode of the brand Brand ed bullet. 00:04:57.930 --> 00:04:58.620 Good news. 00:04:58.650 --> 00:05:01.020 You don't have to scroll through the show notes to find 00:05:01.020 --> 00:05:02.370 the links to any of the apps. 00:05:02.400 --> 00:05:03.510 apps or other wins. 00:05:03.510 --> 00:05:04.800 mentioned in this episode. 00:05:05.370 --> 00:05:08.190 Instead, just hop on my email list and you can get these 00:05:08.190 --> 00:05:10.380 four wins right in your inbox. 00:05:10.830 --> 00:05:14.340 Just go to Robbyf.com/friday. 00:05:14.500 --> 00:05:18.760 That's R O B B Y F.com/friday. 00:05:18.760 --> 00:05:22.000 I'd also love your help getting this into the hands of more people. 00:05:22.120 --> 00:05:25.615 So go and leave a review on apple podcast and then share. 00:05:25.645 --> 00:05:27.445 Share this episode with somebody you love. 00:05:27.860 --> 00:05:28.730 Feel free to DM. 00:05:28.760 --> 00:05:32.450 On me on instagram and share which win was your favorite from this episode. 00:05:32.720 --> 00:05:35.690 Have a great weekend and go and build a life-giving brand.