Robby: You're listening to the Brand ED Bullet from the Brand ED Podcast.
Four freaky fast Friday wins to get you going for your weekend.
Let's go.
Win number one, something to try.
How many online forms have you filled out to get your hands on that lead magnet?
That freebie?
In fact, if you had a dollar for every one of those hello, retirement.
Lead generation forms often staying between you and that perfect ebook,
that perfect marketing report.
That perfect handout.
What if marketing content you love was curated for you?
And you can access it without ever filling out one of those lead generation forms.
Inter the juice.
Yes.
The juice to the rescue.
The Juice curates the best sales and marketing content and
puts it at your fingertips.
Discover, save, share, and enjoy the content you want on demand.
It's a great way to learn and improve your marketing chops.
For example, right now you could get 24 sales email templates for
before, during and after the sale.
Or you could check out the definitive product launch checklist.
I'll share a link to both of those and the juice in the show notes.
Warning.
If you're a content junkie like me, make sure you're limiting
yourself to one resource a day.
So you don't get overwhelmed.
What's your go-to marketing resource for discovering and
learning from others in this space.
Email me back and let me know.
Win number two, something a client recently asked.
A client recently asked for feedback on why his online ads got good
engagement, but generated zero leads.
We went right back to my radical empathy brand framework.
And the fundamental idea of the framework is this.
You want to reframe everything at a radical empathy for the client, customer
or audience you're trying to serve.
This simple, but profound principle is the most violated concept.
Sabotaging your marketing and conversions and branding and copywriting.
And you get the idea.
And this case is ads.
We're promoting an amazing offer to help business owners.
Their problem was his audience was not down with how that
offer would be delivered.
Like grabbing the debate team and plopping them on the football field
to improve their competitive edge.
They want the result of being more competitive, but they don't want it.
By that delivery.
Why do you think radical empathy is so powerful for building a
great personal brand business?
I'd love to know.
Win number three, something to think about.
So many consultants, coaches, and trainers that are trying to get
started in the personal branding space, struggle for clarity around the exact
kind of business they want to build.
So here's the thought.
If you want a personal brand fueled by passion and purpose, look to the pain.
On the last brand ed bullet.
I shared some of my own pain.
But it's actually that very pain that clarifies the deep sense of purpose that
undergirds my personal brand business.
So what's your best advice for grappling with the clarity around the exact
personal brand business you want to build?
All tips are welcome.
I put my email link in the show notes, just hit that
email link and email me back.
I'd love to hear your thoughts.
Win number four, something personal.
Not too long ago.
My college buddy of 30 years.
Flew into town for a wedding.
Now he has known me the real me for ever he's lived in my shoes,
not literally, but he lived with my wife and I for a few months.
Right after we got married.
And he would wear my shoes to go grab the paper.
It was a long time ago.
But I've heard this definition of a proverb before.
A proverb is a short statement from long experiences.
My college buddy is like that for me, we've had long experiences
of doing life together.
We can fire off a short statement that uploads a world of memories and
moments that we've shared together.
We don't often go far before going deep, and that can be hard to find.
Here's the lyrics from a great tune by singer songwriter, Ben rector.
He says you can grow up.
Make new ones, but there's nothing like old friends because
you can't make old friends.
What's your favorite thing about old friends?
Email me back and share some of your memories.
Thanks for joining me on this episode of the brand Brand ed bullet.
Good news.
You don't have to scroll through the show notes to find
the links to any of the apps.
apps or other wins.
mentioned in this episode.
Instead, just hop on my email list and you can get these
four wins right in your inbox.
Just go to Robbyf.com/friday.
That's R O B B Y F.com/friday.
I'd also love your help getting this into the hands of more people.
So go and leave a review on apple podcast and then share.
Share this episode with somebody you love.
Feel free to DM.
On me on instagram and share which win was your favorite from this episode.
Have a great weekend and go and build a life-giving brand.