eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

Today I’m chatting with Matt Schlicht, the Co-founder, and CEO of Octane AI. They are a Shopify App Partner that enables merchants to increase revenue with a Facebook Messenger solution.There is a massive opportunity for those that implement a Facebook Messenger advertising strategy in 2019 and beyond!The case studies from other Shopify brands have proven that Octane AI is having a significant impact in driving more sales (and improved customer experience) through abandoned cart messages, receipts, shipping notifications, proactive customer support, back-in-stock notifications, win-back campaigns, and so much more!On this episode you will learn:How Shopify store owners are earning 5-10% of their monthly revenue from the Octane AI platform and Facebook Messenger.The importance of connecting your Messenger strategy with the other Shopify apps you use for Reviews, Referral Programs, and email.Why every Shopify store owner will be including Facebook Messenger in their advertising strategy in 2019.AI (artificial intelligence) and the future of customer relationship management.…let’s jump into the show and learn more! Hosted on Acast. See acast.com/privacy for more information.

Show Notes

Today I’m chatting with Matt Schlicht, the Co-founder, and CEO of Octane AI. They are a Shopify App Partner that enables merchants to increase revenue with a Facebook Messenger solution.


There is a massive opportunity for those that implement a Facebook Messenger advertising strategy in 2019 and beyond!


The case studies from other Shopify brands have proven that Octane AI is having a significant impact in driving more sales (and improved customer experience) through abandoned cart messages, receipts, shipping notifications, proactive customer support, back-in-stock notifications, win-back campaigns, and so much more!


On this episode you will learn:


  • How Shopify store owners are earning 5-10% of their monthly revenue from the Octane AI platform and Facebook Messenger.
  • The importance of connecting your Messenger strategy with the other Shopify apps you use for Reviews, Referral Programs, and email.
  • Why every Shopify store owner will be including Facebook Messenger in their advertising strategy in 2019.
  • AI (artificial intelligence) and the future of customer relationship management.


…let’s jump into the show and learn more!



Hosted on Acast. See acast.com/privacy for more information.

What is eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection?

Running a Shopify store? You know it's not just about finding the right apps—it's about knowing which strategies actually work when the stakes are real. I'm Steve Hutt, and every week I sit down with Shopify founders, marketing experts, and industry insiders who've been exactly where you are. We skip the theory and dive into what's actually moving the needle right now.

Since 2016, eCommerce Fastlane has been the weekly pit-stop for ambitious DTC founders and marketers. With over 2 million downloads and 400+ episodes, this show delivers actionable Shopify growth strategies that blend AI efficiency with authentic customer relationships.

Each episode brings you proven Shopify strategies, apps, and best practices that drive measurable results. You'll discover digital marketing tactics and retention playbooks that balance automation with genuine human connection, plus real-world founder stories from my journey scaling DTC businesses and insights from 400+ industry leaders.

We dive deep into emerging tech—AI, AR/VR, automation—and show you how to leverage it without losing your brand's soul. Plus, you'll get operations, logistics, and customer experience solutions that reduce overwhelm and build lasting customer loyalty.

Whether you're launching your first Shopify store or scaling past seven figures, you'll walk away from every episode with at least one strategy you can implement this week. No fluff, just real conversations about real growth.

Ready to thrive in today's fast-paced ecommerce world—growing smarter, not just faster? Join thousands of merchants building customer-centric, future-proof brands with strategies that actually work.

Steve Hutt
x-Shopify - DTC Founder - Podcast Host

Find Us Online
Website: eCommerceFastlane.com
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LinkedIn: linkedin.com/in/shutt
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Email: steve@ecommercefastlane.com