The Marketing Insider: A Claritas Podcast

Only a quarter of marketers today are confident they can measure their return on investment. That's why this month's episode of The Marketing Insider: A Claritas Podcast is dedicated to all things measurement. Claritas’ Director of Optimize Solutions, Aaron Klayer, and Barrington Media Group's VP of Client Services, Matt DelMonte join host Monique Ruiz to discuss both the perceived and actual challenges of measuring campaign effectiveness, what a winning ad campaign really looks like, and how to effectively optimize for future success.

Read the blog: Do This One Thing, and You Could Increase Your Marketing ROI by 50%... https://claritas.com/increase-your-marketing-roi-by-50/

Listen to the Identity Graphs: Fuel For Your Marketing Engine episode: https://open.spotify.com/episode/355L2vGJa5t4eMxf8P9Yre

Connect with Barrington Media Group: https://barringtonmediagroup.com/

Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT

Learn about Claritas and find your best customers: https://claritas.com

Find us on Facebook: https://www.facebook.com/Claritas2.0/

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/

Follow us on Twitter: https://twitter.com/Claritas2_0

Show Notes

Only a quarter of marketers today are confident they can measure their return on investment. That's why this month's episode of The Marketing Insider: A Claritas Podcast is dedicated to all things measurement. Claritas’ Director of Optimize Solutions, Aaron Klayer, and Barrington Media Group's VP of Client Services, Matt DelMonte join host Monique Ruiz to discuss both the perceived and actual challenges of measuring campaign effectiveness, what a winning ad campaign really looks like, and how to effectively optimize for future success. Read the blog: Do This One Thing, and You Could Increase Your Marketing ROI by 50%... https://claritas.com/increase-your-marketing-roi-by-50/ Listen to the Identity Graphs: Fuel For Your Marketing Engine episode: https://open.spotify.com/episode/355L2vGJa5t4eMxf8P9Yre Connect with Barrington Media Group: https://barringtonmediagroup.com/ Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

What is The Marketing Insider: A Claritas Podcast?

Claritas helps companies find customers. Through our podcasts we hope to help you better understand consumers, why they buy, and how they prefer to interact with you. We'll explore topics important to today's marketers so we can get you one step closer to your next customer.