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In this episode of Content, Briefly, Jimmy Daly and Eric Doty welcome Chloe Thompson for a conversation on the rise of personality-driven content in B2B marketing.
They discuss the pros and cons of founder-led content, how companies elevate employees as brand voices, and the tension between personal branding and company goals. With examples from Dock, Writer, and Vector, the group breaks down different models of thought leadership — from operational experts to creator-evangelists — and how marketing teams can support and scale these efforts.
This episode is both a look back at content marketing’s roots and a forward-looking discussion on how individual voices are shaping the future of brand storytelling.
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Useful Links:
Follow Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly/
Follow Eric on LinkedIn: https://www.linkedin.com/in/edoty/
Follow Chloe on LinkedIn: https://www.linkedin.com/in/chloethompson3/
Matan-Paul's Substack: https://matanpaul.substack.com/
Devin Reed on LinkedIn: https://www.linkedin.com/in/devinreed/
Jess Cook on LinkedIn: https://www.linkedin.com/in/jesscook-contentmarketing/
Brandon Smithwrick on LinkedIn: https://www.linkedin.com/in/brandonsmithwrick/
Alex Kracov on LinkedIn: https://www.linkedin.com/in/alexkracov/
Chelsea Castle on LinkedIn: https://www.linkedin.com/in/chelseacastle/
Cassidy Williams on LinkedIn: https://www.linkedin.com/in/cassidoo/
Matan-Paul's Substack: https://matanpaul.substack.com/
Devin Reed on LinkedIn: https://www.linkedin.com/in/devinreed/
Jess Cook on LinkedIn: https://www.linkedin.com/in/jesscook-contentmarketing/
Brandon Smithwrick on LinkedIn: https://www.linkedin.com/in/brandonsmithwrick/
Alex Kracov on LinkedIn: https://www.linkedin.com/in/alexkracov/
Chelsea Castle on LinkedIn: https://www.linkedin.com/in/chelseacastle/
Cassidy Williams on LinkedIn: https://www.linkedin.com/in/cassidoo/
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
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Creators and Guests
What is Content, Briefly?
"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more.
This podcast is presented by Superpath, the internet's best content marketing community.