Summary
Crafting a compelling message is essential for conveying your dream to others. It requires understanding the needs of your audience and packaging your ideas in a way that resonates with them. Danny Brassel, an expert in crafting messages, shares valuable insights on how to create impactful introductions, make the customer the hero, establish a human connection, and leverage the power of storytelling. He emphasizes the importance of delivering value and building trust throughout the message. Additionally, he highlights the role of coaching in refining and improving your message. Ultimately, success lies in serving the core issue of your audience and providing support and service.
Takeaways
- Craft your message to support and help your audience through their problems.
- Create a powerful introduction that establishes your authority while showing relatability.
- Make the customer the hero of your message.
- Establish a human connection by sharing personal stories and struggles.
- Utilize the power of storytelling to engage and captivate your audience.
- Focus on delivering value and building trust throughout your message.
- Consider the beginning and the end of your message as the most memorable parts.
- Seek coaching to refine and improve your message.
- Remember that success comes from serving the core issue of your audience.
Links
https://norhart.com
https://freegiftfromdanny.com
https://www.dannybrassell.com
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What is Zero to Unicorn?
A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone.
On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industry with a mission to positively impact the way people live.
But this isn’t a story of how to grow a business to a billion-dollar valuation. This tale is centered around a special group of people who are coming together to create something bigger than themselves. Despite several trials, the people of Norhart seek to make a positive impact on the world—and, ultimately, to do what every unicorn is born to do: make the impossible possible.
Join us weekly for this limited series chronicling the Kaeding family’s journey, from starting a family-owned business to becoming a unicorn with a business determined to do good.