Paris Talks Marketing

In this episode hear what it takes to build a SaaS brand with Justin Schmidt, VP of Marketing at Capacity.

Justin shares his thoughts on:

•Why sales and marketing teams should collaborate closely together.
•What to do if you find yourself channel dependent. ( don't keep all your eggs in one basket)
•Why you need a strong brand as a SaaS company.

Watch out for new episode releases on the Paris Talks Marketing podcast every Friday!

"A Brand is a manifestation of perception of something" by Justin Schmidt.

Show Notes

In this episode hear what it takes to build a SaaS brand with Justin Schmidt, VP of Marketing at Capacity. Justin shares his thoughts on: •Why sales and marketing teams should collaborate closely together. •What to do if you find yourself channel dependent. ( don't keep all your eggs in one basket) •Why you need a strong brand as a SaaS company. Watch out for new episode releases on the Paris Talks Marketing podcast every Friday! "A Brand is a manifestation of perception of something" by Justin Schmidt.

Creators and Guests

Host
Paris Childress
Founder & CEO of Hop Online, Performance Marketing Agency | Ex-Googler

What is Paris Talks Marketing?

Cybersecurity & MSSP Growth, Unlocked.

We’re the performance-marketing team that helps cybersecurity firms and MSSPs capture demand, fill pipelines, and pile on predictable MRR. As a Google Ads Premier Partner and a Moz-recommended SEO agency, we blend paid media precision with search authority to dominate the buyer journey end-to-end.

Why us?
• Transparency first. You see every task, test, and metric in real time via ClickUp—no smoke, no mirrors.
• Agility at scale. AI-powered workflows slash busywork and surface insights faster, so campaigns evolve at the speed of threats.
• True partnership. We’re not vendors—we’re an extension of your growth team, and our case-study portfolio proves it.

Whether you need razor-sharp PPC, technical SEO, conversion-obsessed CRO, or demand-fueling content, we build the mix that moves the needle for cyber and MSSP markets.

Ready to outpace the competition? Drop us a message and let’s get rolling.