Walid Nasserdeen is the founder of W.NDeen Advisory and a fractional demand planning and S&OP partner for high-growth CPG brands. In this conversation, Nate and Walid dig into one of the most overlooked financial problems in the CPG space — inventory. From the hidden cost of excess stock to the revenue lost from stockouts, Walid breaks down why most founders are operating without a real forecasting system, what that's actually costing them, and how to fix it. If you've ever felt like you're constantly running out of your best sellers while sitting on dead stock you can't move, this episode is for you.
LinkedIn: https://www.linkedin.com/in/wnasserdeen
Company Website: https://www.wndeenadvisory.com
Walid Nasserdeen is the founder of W.NDeen Advisory and the
author of Mind Your Business, a bestselling book on business operations and strategy. Walid specialises in demand planning, forecasting, and inventory management for CPG brands doing $5 million and up in revenue.
With a background in finance and economics, he's previously worked with companies including Mattel, Tropical Foods, and Pelican Cases. His approach helps founders move from reactive firefighting to proactive systems — and his firm works exclusively with CPG brands.
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Connect with Nathan Littlewood on LinkedIn: https://www.linkedin.com/in/nathanlittlewood/
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Welcome to the Profits on Purpose podcast, where we explore the journeys of purpose-led founders and the financial strategies that help them survive and thrive. Host Nate Littlewood sits down with eCommerce and CPG founders to unpack the real-life tension between a brand's mission and the practical realities of generating profit.